Kerry Halliday

Kerry serves as the Head of Ticketing and Customer Engagement for Scottish Rugby, where she oversees ticketing strategy, operations and customer engagement for Scotland National Rugby Governing Body and largest stadium. With a strong background in Event Management and customer experience, Kerry has been instrumental in driving innovative ticketing solutions and creating meaningful connections between Scottish Rugby and its passionate supporter base. 

In her role, Kerry leads a team dedicated to ensuring seamless access to matches and implementing digital tools to enhance the customer journey and matchday experience. Under her leadership, Scottish Rugby has implemented change and streamlined ticketing processes.

A strategic thinker and dynamic leader, Kerry is deeply committed to ensuring inclusivity and accessibility for all supporters while maintaining the proud traditions of the sport.