Alban Dechelotte

Prior to his current role, Alban led the Gaming and Esports agenda at Coca-Cola. He led award-winning campaigns including the Coca-Cola Zero partnership with PlayStation Europe, the active healthy living partnership with Ubisoft Just Dance, the rule-breaking global partnership with Riot Games, and Coca-Cola’s signing of the first virtual athlete Alex Hunter from the EA Sports FIFA franchise. 

Prior to Coca-Cola, Alban spent 10 years on the agency side at Havas Sports & Entertainment on clients such as adidas, Hyundai, Sparkasse, Lacoste, Europcar, Unilever and Louis Vuitton. Through his professional career Alban has accumulated extensive experience developing partnerships in the United States, China, Egypt, Germany and France.  

Alban studied international business, sports and marketing in France at the ESSEC Business School and in Germany at Fachhochschule Dortmund. Alban is a passionate player of League of Legends, a former international rugby player and sources inspiration from street art and scuba diving.