The State Oil Company of the Republic of Azerbaijan (SOCAR) has joined Proctor and Gamble, Tissot, BP and Nar Mobile as the fifth official partner of the Baku 2015 European Games. 

The deal will see Baku 2015 European Games branding on every SOCAR forecourt and outlet across the country to raise awareness of the event.

“The majority of tickets will go to local people; that’s a big challenge,” said Charlie Wijeratna, commercial director at Baku 2015 in an exclusive interview that will be published in the autumn issue of HOST CITY magazine. 

“Shifting tickets to people for sports they’ve never historically paid to watch before, you need great local marketing partners.”

SOCAR, which employs more than 60,000 people, will also help to promote the Games through a marketing campaign in four other European countries, including Switzerland, Georgia, Romania and Ukraine.

Azad Rahimov, Azerbaijan’s Minister of Youth and Sports and CEO of Baku 2015, said “The European Games is an opportunity to promote Azerbaijan to the rest of the world and to have the backing of such a highly valued international company is of vital importance.”

SOCAR have a long standing association with major sporting bodies and events, including the Association of Football Federations of Azerbaijan. It is also sponsoring the 2016 UEFA European Football Championship in France.

Mr Rovnag Abdullayev, President of SOCAR, said “Sponsorships across sport are a very significant point for us, and SOCAR is honoured to be associated with such an exciting moment in the history of the country.”

The European Games takes place in Baku from 12 – 28 June 2015, featuring 20 sports and 6,000 athletes.

 “As we continue to count down the days until the beginning of the European Games, it gives us great confidence to know that many major Azerbaijani businesses are backing our efforts to create an innovative event that will unite Europe through sport,” said Simon Clegg, Chief Operating Officer of Baku 2015.

“We are very pleased with how the sponsorship programme has gone,” Wijeratna told HOST CITY.

Representatives from National Olympic Committees across Europe and other overseas dignitaries converged on the capital of Azerbaijan to celebrate the start of a yearlong countdown to the Baku 2015 European Games.

More than 25,000 spectators watched the fireworks and laser light show on Wednesday night, indicating strong public support and enthusiasm for the inaugural European Games.

 “The whole of Azerbaijan is passionate about hosting the European Games – you could feel the excitement all over Baku for our 1 Year To Go celebrations,” said Azad Rahimov, Azerbaijan’s Minister of Youth and Sports and Chief Executive of Baku 2015. 

“The European Games will have a long term positive impact on our country, and particularly on the lives of our young people. We look forward to welcoming people from across Europe to Baku to enjoy world class sport in an amazing city.”

Baku was awarded the Games by the European Olympic Committees (EOC) in December 2012. The Baku European Games Operations Committee (BEGOC) will organise and run the Games in co-operation with the EOC.

 “The scale and pace of development here in Baku have been remarkable,” said Patrick Hickey, president of the EOC. “But we do not have a moment to lose: two years of excellent work have given us the opportunity to stage a truly outstanding inaugural European Games, and we must make the most of that opportunity. 

“Baku 2015 is already in the home straight, and under the leadership of Minister Rahimov I am positive BEGOC will deliver an innovative, sustainable, impactful and athlete-centred European Games.”

Baku 2015 will be the first ever European Games, an exciting and innovative new multi-sport event for the continent that will take place from 12 June until 28 June 2015. There will be a total of 19 sports at Baku 2015: 16 Olympic sports and three non-Olympic sports. More than 6,000 athletes are expected to represent their nations over the 17 days of competition.

Nine of the sports will offer Olympic qualification for the Rio 2016 Games: archery, athletics, beach volleyball, cycling, shooting, swimming, table tennis, taekwondo and triathlon.

[Source: EOC] The European Olympic Committees (EOC) on 26^th January held its first meeting of the year, with IOC President Thomas Bach in attendance. The meeting’s key outcome was the appointment of Spyros Capralos as Chair of the EOC Coordination Commission for the second edition of the European Games in 2019 in Minsk, Belarus.

EOC Acting President Janez Kocijančič opened the day’s proceedings in Lausanne by welcoming President Bach and thanking him for his guidance of the Olympic Movement throughout 2016. President Bach then gave an update on the IOC’s latest activities, especially in the area of anti-doping, and answered questions from Executive Committee members.

EOC Acting President Janez Kocijančič said: “It was a great honour to have IOC President Bach attend our first meeting of 2017 in the Olympic capital. President Bach provided a full update on all current key issues from across the Olympic Movement and, in response, the EOC Executive Committee expressed our unanimous support for the IOC’s handling of the completed McLaren Report concerning doping in Russia.

“The IOC’s approach on this matter – which was consistent with its approach towards Russia’s participation in the Olympic Games in Rio – respects the rule of law in a fair and objective way and the EOC fully supports this.”

Following President Bach’s departure, the Executive Committee received reports from Secretary General Raffaele Pagnozzi, Treasurer Kikis Lazarides, and European Games Senior Consultant Pierce O’Callaghan.

Capralos’s appointment as Coordination Commission Chair for Minsk 2019 was then confirmed by unanimous approval from Executive Committee members. Capralos, the President of the Hellenic Olympic Committee, is taking on the same role he occupied from 2013-2015 for the inaugural European Games in Baku, Azerbaijan.

On Capralos’s appointment, Kocijančič said: “Spyros’s chairing of the Baku 2015 Coordination Commission was very impressive and we are delighted that he is able to continue in this role for Minsk 2019. We are very excited that preparations for the second European Games are gathering speed in Minsk.”

The first Coordination Commission visit to Minsk is expected in the spring.

EOC Coordination Commission Chair for Minsk 2019, Spyros Capralos, said: “I am very happy to be taking on this responsibility once again. The Coordination Commission has a vital role to play in shaping the final concept of the European Games and my work starts with immediate effect. My commission members will make sure that the EOC’s experience of delivering Baku 2015 is passed on to the Minsk 2019 European Games Organising Committee in the best possible way.”

The Executive Committee also received positive progress updates about the upcoming Winter European Youth Olympic Festival in Erzurum, Turkey, which is taking place from 11-18 February.

EOC Acting President Kocijančič praised the Turkish Olympic Committee and the Erzurum 2017 Organising Committee for their hard work in staging the event just two years after agreeing that Erzurum would host the event in 2017 rather than in 2019, as had been originally agreed.

The IOC Executive Board on Tuesday said it will no longer back the 2019 European Games, set to take place in Russia, and has asked all Winter Olympic Sports Federations to find alternative host nations for any upcoming events. 
These immediate decisions are part of a number of IOC responses to the World Anti-Doping Association (WADA)’s “Independent Person” report into doping in Russia. 
“The IOC will not organise or give patronage to any sports event or meeting in Russia. This includes plans for the European Games 2019 organised by the European Olympic Committees (EOC),” the IOC Executive Board said in a statement. 
“Because of the detailed references to the manipulation of samples during the Olympic Winter Games Sochi 2014 the IOC asks all International Olympic Winter Sports Federations to freeze their preparations for major events in Russia, such as World Championships, World Cups or other major international competitions under their responsibility, and to actively look for alternative organisers,” it added.
“The findings of the report show a shocking and unprecedented attack on the integrity of sports and on the Olympic Games,” said IOC President Thomas Bach. “Therefore, the IOC will not hesitate to take the toughest sanctions available against any individual or organisation implicated.”
The report, by “independent person” Richard McLaren was instigated after Grigory Rodchenkov, former director of Russia’s Moscow and Sochi antidoping laboratories, blew the whistle on cover-ups.
“WADA is grateful to Richard McLaren, his team, and other contributors that, together, helped provide us with a fact-based path forward today as it relates to allegations and other information provided by Dr. Rodchenkov,” said Sir Craig Reedie, President of WADA said in a statement.
“Shamefully, the McLaren Report corroborates the allegations, exposing a modus operandi of serious manipulation of the doping control process in the satellite laboratory set up in Sochi for the 2014 Games; and, the Moscow laboratory since 2011 and after the Sochi Games.
“Not only does the evidence implicate the Russian Ministry of Sport in running a doping system that’s sole aim was to subvert the doping control process, it also states that there was active participation and assistance of the Federal Security Service and the Center of Sports Preparation of National Teams of Russia.”
The IOC has now started “disciplinary actions related to the involvement of officials within the Russian Ministry of Sports and other persons mentioned in the report because of violations of the Olympic Charter and the World Anti-Doping Code”.
The Report could result in a complete ban on Russian athletes participating in the 2016 Olympic Games, due to start in Rio de Janeiro on 5 August. 
In the statement, the IOC said it will “carefully evaluate the IP Report. It will explore the legal options with regard to a collective ban of all Russian athletes for the Olympic Games 2016 versus the right to individual justice. In this respect, the IOC will have to take the CAS decision on 21 July 2016 concerning the IAAF rules into consideration, as well as the World Anti-Doping Code and the Olympic Charter.”

For the full IOC Executive Board statement click here. 

The European Sports Federation members of the European Championships Board have confirmed their intentions to take part in the 2022 edition of the new “European Championships” multi-sport event, which takes place for the first time in Glasgow and Berlin in August 2018.
The Board members of the European sports federations of athletics, swimming, cycling, gymnastics, rowing, triathlon and golf all committed in principle to participating in 2022 after preliminary discussions on the host venue selection process for future editions of the championships.
European Athletics President Svein Arne Hansen, co-chair of the European Championships Board, said there is already great interest from cities, regions and countries in hosting the 2022 European Championships following Berlin-Glasgow in 2018.
“This shows the value of our innovative concept – for the sports and the future bidding cities,” said President Hansen. “It is obvious why all the participating sports want to carry on in 2022 as the European Championships is a sustainable event that brings together our existing championships without adding to a crowded calendar, and this is very attractive and affordable to a wide range of host cities."
Fellow co-chair Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics), said: "The inaugural edition in 2018 will deliver to the participating sports huge benefits in terms of aggregation, through a higher profile and reach through our media agreements with the European Broadcasting Union. This will ensure our long-term financial security as we are confident the championships will go from strength-to-strength through 2022 and beyond."
In 2018, the existing senior European Championships of athletics, aquatics, cycling, gymnastics, rowing and triathlon will be brought together for the first time in Berlin and Glasgow, with a new Golf Team Championships also being introduced onto the European stage.
Around 1,500 athletes will compete in Berlin through 7-12 August 2018 as part of the European Athletics Championships. Approximately 3,025 athletes will compete in Glasgow in the other six events between 1-12 August.
The European Championships is collectively run by the participating European Sports Federations and all decisions are made by the European Championships Board, which is jointly chaired by European Athletics and LEN. Each Federation is independently responsible for their own sport within the concept and all decisions to participate are taken in full compliance with the decision-making processes and governance rules of each Federation.
The European Broadcasting Union (EBU), which holds the broadcast rights on all platforms, has already confirmed coverage across the top five markets for 2018, with BBC in the United Kingdom, ARD/ZDF in Germany, France Televisions in France, RAI in Italy and TVE in Spain. These countries represent a major part of the potential television audience of 1.03 billion. 
Meanwhile, a dispute between the European Championships organisers and the European Olympic Committees (EOC) continues. In response to a request for information from Host City, the EOC issued a statement on 31 May in which it cited a clause in a contract issued to the European Federations by the European Sports Championship Management (ESCM) which said: “EF shall not enter into any agreement for the integration of the Event and/or any other official EF competition requiring the participation of national federations and elite athletes in any other multisport event during the term of this Agreement and until one (1) year after the end of ESC 2018”.
In the statement, the EOC said “our stance is taken to ensure that new commercial entities cannot be allowed to erode the longstanding right of Olympic Movement stakeholders to stage their own established events.”
The support of the federations for the 2022 edition was announced at the European Championships Board meeting in Berlin on Monday. The Board also received updates from 2018 hosts Berlin and Glasgow and Working Groups related to the overall timetable, brand, and ceremonies, celebrations and shared experiences. The next Board meeting will be in Rome on 27 October 2016. 
 

A new fixture has appeared on the calendar of international multi-sports events. The European Championships, taking place for the first time on 1-12 August 2018, has been described by observers as either a repackaging of existing championships or a serious challenger to the European Games – the continental mega event initiated by the European Olympic Committees (EOC) at Baku in 2015. 

The organisers themselves describe the event as a “coming together of existing championships”. Six sports – aquatics, cycling, golf, gymnastics, rowing and triathlon – will be hosted in Glasgow, with athletics taking place in Berlin from 7-12 August. 

The concept is run by and on behalf of the European Federations: European Athletics; Ligue Européenne de Natation (LEN, or European Aquatics); the European Cycling Union (UEC); World Rowing (FISA), the European Triathlon Union (ETU); the European Union of Gymnastics (UEG); and the European Tour and the Ladies European Tour as Golf Europe combined. 

The broadcast partners for the event are the European Broadcasting Union (EBU)’s free to air members.  
“We were very happy to see that Glasgow and Berlin were supporting the idea and particularly that the federations took this major step forward to agree to this concept of having their European championships under one umbrella in the two cities,” says Stefan Kürten, Director of Eurovision Services & Sports Rights at the EBU.

Elevating sports together
“For us, this is a milestone in the development of sports in Europe. This concept will clearly contribute to maintaining European sports on this level where it belongs,” says Kürten.
“We want the public in Europe to focus on the top Olympic sports in Europe. We want to show to the public the top athletes in these sports that are already visible on free to air, and we want to centralise that. 

“By centralising them we are not creating an additional event; it is bundling existing events. We as broadcasters are not interested in more events. There is sometimes the belief that the more you create, the more interest you generate. I can say from a broadcaster’s perspective this is wrong. You have to focus on the top events and make them even more valuable. 

“Therefore we think there will be an increase in audience by these multi-sports events so that will be to the benefit of the sports and of the host cities and clearly also to our benefit.

“On top of that, we think by putting these events together we also want to emphasise the relevance and importance of European sports, because the cradle of the Olympic sports is Europe and we are afraid that if that part falls, gets weaker, that has an impact on world sports and we don’t want that. We think as broadcasters: let’s promote the strongest, push it further, and be creative and innovative. 

“The message that we got back from the members was that the broadcasters were extremely pleased with such a milestone event. We have 23 broadcasters with us already – the top broadcasters – and they will be all the main channels.”

Frank Kowalski, Managing Director of the Berlin 2018 local organising committee says: “Working together with Glasgow, we are really proud to be in the first move of this European project. 

“For the city and for us it wasn’t easy because the situation came after awarding the 2018 European Athletics championships to Berlin. But we are totally convinced that this is the right step for the summer sports to get the power against other sports like football. 
“We all have to learn not to produce what we like to produce, but what our clients like to have. I am convinced that we will have a lot of synergies and will take every opportunity we have for us, for the European Athletics Championships and for the city of Berlin. We have strong partners and we are getting closer and closer through the collaboration – and it makes sense.”

Scheduling around the crown jewels
“In athletics it’s very important that our time schedule is respected,” says European Athletics President Svein Arne Hansen. “We have a long tradition in having our biennial Championships in this week and we made very sure from the beginning that our prime time had to be protected. We agreed that with LEN and with our Glasgow friends.

“This is the jewel in the crown for European Athletics and we have to protect that jewel and I think we have achieved this – we’ll soon be ready to give out the timetable.”

Paolo Barelli, President of LEN says: “What we are doing is very easy, it is not so complicated. The first period, the first part of the Championships, is for aquatics. The second part is for track and field, with one day of overlapping.”

“It is a coordinated approach,” says Kürten. “The idea is to have as few overlaps as possible but to have a natural flow of medal ceremonies and heats so we have on-going interest that is well coordinated.”

Colin Hartley, Championships Director of Glasgow 2018 says: “The collaboration to create a schedule that works for as many reasons as possible is already at version one. When we unveil that schedule it will be as good as we can achieve in terms of city, sport and of course for the broadcast viewers.”

The challenge of selling tickets
Tickets go on sale on 22 August 2016 – the day after the Rio 2016 Olympic Games finishes. Berlin has the biggest sales challenge, in filling the 74,475 seat Olympiastadion.

“For us it’s a very big task to fill the Olympic stadium in Berlin,” says Arne Hansen. “But I hope that all the excitement of what’s happening up in Glasgow will carry over to people in Berlin, so people will see next week we are in Berlin to see the athletics.

“We have gone into it with open eyes, even if this contract was signed before my election, which was one year ago. I am fully enthusiastic and behind it.

“We all remember Berlin 2009 and that incredible atmosphere. It was really something, because of one thing; you had the local athletes plus some superstars from Jamaica. But local athletes are what you need. 

“I am sure that the German federation will bring the best out in this Championships. 74,000 is a very big thing to sell, but if somebody can do it in Europe, Berlin can do it. We hope that they will have bigger viewership and more people coming to the stadium than ever.”

In Glasgow, the organisers are looking into possibilities for ticketing across the different sports. 

“On the back of the Commonwealth Games in Glasgow, the appetite for sports is very much there,” says Colin Hartley, Championships Director of Glasgow 2018.

“People going to sports they haven’t seen before is a proven thing that they are interested. So on the back of that, we will definitely bring ticketing together. And we’ll be promoting the events in Berlin as they will in Glasgow. For the spectators, online and social media will be very much a seamless experience.”

A threat to the European Games?
The next European Games is due to take place in 2019, with EOC President Patrick Hickey having stated in November 2015 that Russia would be the preferred host. 

However, Russia’s Sports Minister Vitaly Mutko is reported to have said that Russia never applied to host the Games and would be too busy to host any other major events until 2020. And with Russia’s participation in athletics at the Rio 2016 Olympic Games under threat from doping revelations, the country’s suitability to host the European Games is also under scrutiny.

Hickey and EOC Vice President Janez Kocijancic both contacted Host City to say the EOC would not be making a statement on this matter “for the moment”. 

Hickey also referred Host City to a letter he sent to the European Federations in which he stated that their contract with the European Championships management company would violate EU competition law, as it seeks to restrict them from "competing in another multi-sport continental event within a year of the conclusion of the 2018 European Sport Championships".

“I haven’t spoken with Patrick Hickey since the latest news about Russian internal things going on there,” said Arne Hansen at SportAccord. “We have an agreement with the EBU; our best athletes will be in Berlin. And if the conditions are right we will also be in the European Games.
“There will not be a European Athletics Championships of any kind in the European Games – no youth, junior, under 23, or senior. But I don’t say it will be low level. Athletics is a big sport; hopefully we can find other interesting things to put in the Games. I am not saying no to new competitions; that would be against my nature.”

It is also uncertain whether the EBU will put its weight behind the European Games. “We have had discussions, we have looked into it,” says Kürten. “It was difficult to follow the European Games on TV, there was not such broad interest in Europe. We think this is a bit of a different event, so for us it was clearly relevant to focus on the top sports.”

Barelli is keen to stress that the European Championships is not a threat to the activities of the European Olympic Committees or the other European Federations. “We are not creating any European Games. I know that someone tried to make some misunderstanding about that. Track and field manages its own championship; I don’t want to interfere with its championship, and track and field is not permitted to interfere with my championship.

“What we are doing is putting together seven sports, with the help of EBU, with the help of the family, with the help of Glasgow, just to have something more to add to the value of each discipline. It was very difficult to create but when someone put their mind to this project is was easy to answer the question why. We think this is going to be a good format for the future.”

Big host city sought for 2022
No additional sports are being considered for the 2018 event, says Kürten. “We didn’t want to overcharge; the idea was to go with specific group of sports that couldn’t clash; it couldn’t be too long. If you have the first edition of such an event it’s good to start with quality and not to overload it.”

If 2018 is successful, the European Championships will take place again in 2022. Arne Hansen says: “We have, together with EBU, together with other partners, set criteria for 2018. I that is fulfilled, we will go along with 2022.”

European Athletics already has 11 countries bidding for their 2022 Championships, in a process that was launched before the possibility of the combined event arose. 

“It is a huge thing that we already have 11 countries in Europe bidding for the 2022 European Athletics Championships. We will go out to them, together with the other sports, to find potential bidders from the 11,” says Arne Hansen. “We have already started a bidding process, so it would be very hard to go outside those 11 countries to find the next organiser for the next European Athletics Championships.”

Kürten says the aim is to award the 2022 European Championships to a major European city. “The interest when looking at host cities is clearly there; in this respect we expect this to materialise in a big city – that’s what we are trying to achieve.

Asked if the next edition will take place in just one city next time, Kürten said “It’s too early to say. That’s open; probably one city”.

This article is Host City's coverage of a European Championships media roundtable at SportAccord Convention, with further input from the EOC.