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05.07.2023

European Sponsorship Association adds Board Directors, increasing diversity

[Source: ESA] Antony Douglass (Specsavers), James Goode (IMG), Heli Kemppainen (Neste) and Martin Prendergast (Martin Prendergast Communications) were elected by their fellow ESA Members, while exi

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23.03.2023

Sport event sponsorship hits record high, ESA and Nielsen report

[Source: ESA] Sponsorship across Europe continued its post-pandemic recovery in 2022 as the sport sector achieved a record high, according to research from the European Sponsorship Association [ESA

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07.04.2022

IOC and Deloitte announce global partnership to advance the Olympic Movement

[Source: IOC] The International Olympic Committee (IOC) and Deloitte today announced a decade-long, five-Games TOP partnership through 2032.

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15.12.2021

Super League Triathlon and Dryworld announce new global apparel partnership

[Source: Super League Triathlon] Super League Triathlon (SLT) has announced a three year deal with global athletic performance brand 

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15.12.2021

Global Esports Games announces Official Partners for inaugural event

[Source: Global Esports Federation] The inaugural Singapore 2021 Global Esports Games is proud to be supported by a slate of partners that includes Singapore Airlines, MyRepublic, Samsung, Razer, a

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28.04.2021

Aggreko joins forces with Host City as Sustainability Partner and Headline Sponsor for 2021 Events

Aggreko, the global leader in mobile and modular energy solutions, today announces a new partnership with Host City, the leading magazine and conference organisers for cities, rights holders, organ

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22.01.2021

Inside Edge appointed global sponsorship sales agency for the 2023 UCI Cycling World Championships

Independent sports marketing consultancy, Inside Edge, has been appointed as the global sponsorship sales agency for the 2023 UCI Cycling World Championships and will be responsible for marketing t

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29.07.2020

FITEQ Returns as SportAccord Gold Partner for Ekaterinburg 2021 World Sport & Business Summit

[Source: SportAccord] The agreement strengthens FITEQ’s presence at the global sports industry’s most influential annual gathering, with SportAccord 2021 taking place from 23-28 Ma

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07.07.2020

SportAccord confirms long-term Silver Partnership with Tourism & Events Queensland (TEQ)

[Source: SportAccord] SportAccord has announced that Tourism & Events Queensland (TEQ) will be a Silver Partner of the SportAccord World Sport & Business Summit for the nex

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23.03.2020

How isolation can make us even better connected

As sponsorship professionals, we put relationships, be they brand-to-brand or with our audiences, at the heart of everything we do.

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09.03.2020

Longines and CGF agree historic multi-Commonwealth Games partnership, as Birmingham 2022 Countdown Clock is revealed

[Source: CGF/Birmingham 2022] The Commonwealth Games Federation (CGF) has signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingha

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02.03.2020

The digitalisation of Games delivery

The Olympic Games is a time of great excitement and opportunity – particularly if you are the Worldwide IT Partner of the Games.

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27.02.2020

Europe’s best sponsorship campaigns crowned at biggest-ever ESA Awards ceremony

[Source: European Sponsorship Association] 

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21.02.2020

Sponsors in the ring for Tokyo 2020 Olympic boxing qualifier

[Source: Jordan Olympic Committee] A host of major local and international sponsors have stepped into the ring to support the Tokyo 2020 Asia and Oceania boxing qualifier in Amman, Jordan, from 3-1

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10.02.2020

The chemistry of sustainable Games

Dow has been a partner of the International Olympic Committee (IOC) since 2010, initially working on providing technologies and solutions for the Games.

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21.10.2019

Sport Event Denmark extends SportAccord Gold Partnership into 10th Year

[Source: SportAccord] SportAccord is to welcome Sport Event Denmark as a Gold Partner for the 10th time ahead of the SportAccord World Sport and Business Summit 2020 in

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06.09.2019

Spirit of Harrogate launches new ready to serve drinks brand

Spirit of Harrogate launches new ready to serve drinks brand

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01.08.2019

2020 ESA Awards entry now open and calling for judges

[Source: ESA] The European Sponsorship Association, the membership body that works to inspire, unite and grow the sponsorship industry across rights holders, brands and agencies, is now accepting e

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04.07.2019

IAEH, ESA and AGES join Host City 2019 as first Strategic Partners

The International Association of Event Hosts (IAEH), the Association of Global Event Suppliers (AGES) and the European Sponsorship Association (ESA) are the first Strategic Partners to support the

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24.04.2019

SportAccord confirms ‘exceptional’ silver partners for Gold Coast edition

[Source: SportAccord] SportAccord is delighted to confirm its Silver Partners Edmonton Events, EventScotland and Beijing Olympic City Development Association (BODA) for the 17th edition

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13.09.2018

Eurosport, JLT And Sports Nevada USA confirmed as commercial partners for International Federation (IF) Forum 2018

[Source: SportAccord] The 12th International Federation (IF) Forum organised by SportAccord today confirmed partnerships with Eurosport, JLT and Sports Nevada USA.

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27.07.2018

Jordan Olympic Committee signs Tasali Jordanian Trading Institute as new partner

The Jordan Olympic Committee (JOC) and Tasali Jordanian Trading Institute have agreed a partnership to support the sports movement in the Kingdom.

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06.02.2018

Returning Bronze Partners confirmed for SportAccord 2018

[Source: SportAccord] Attended by international sports federations, cities/regions as well as organising committees, the World Sport & Business Summit attracts delegates across the sports busin

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23.10.2017

Global marketing and sponsorship theme drives record highs in delegate commitment for SportAccord Convention 2018

[Source: SportAccord Convention] Global sports sponsorship is set to achieve $44 billion in 2017 with strong growth projected to continue in the Asia-Pacific (APAC) region as well as other parts of

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