Bruce Cook

Bruce Cook a senior sponsorship strategist having worked on and assessed numerous commercial sports partnerships across a wide variety of sports.  Cook is a 25-year industry veteran who is the founder of SponsorLab, an online performance analysis tool/company serving the sponsorship market.  He served for seven years on the leadership team at YouGov Sport and previously as Head of Group Sponsorship for The Royal Bank of Scotland Group. He spent three seasons as General Manager of the Scottish Rocks (British Basketball League) and has also held roles at ProServ (professional tennis), the US Olympic Committee and the NFL Europe League.

Cook is American, born in Philadelphia, and has lived in Scotland since 2001.  He holds a bachelor’s degree in Marketing from the University of North Dakota and a Master’s degree in Sports Management from the University of Massachusetts at Amherst.  Bruce currently serves on the Board of Directors for Commonwealth Games Scotland