Position: Jonathan Coates, Marketing, Communications and Events Manager, ESA (European Sponsorship Association) and Communications Director, UIPM
I joined ESA in 2021 after five years with sportscotland, who had given me my first full-time communications role after a 17-year career in sports journalism in Edinburgh, Sydney, Dublin and Glasgow. I'm helping ESA to inspire, unite and grow a welcoming and diverse sponsorship industry by providing services to our members (brands, rights holders and agencies from across Europe).
Towards the end of my media career I became a digital specialist and carved out a niche in Olympic and Commonwealth Games sports, having led on coverage of London 2012 and Glasgow 2014. This enabled me in 2014 to take on a part-time role with UIPM - the governing body of Modern Pentathlon. Two Olympics later, I'm helping to find them new horizons within a highly competitive global marketplace.