Global technology giant and International Olympic Committee TOP Partner Samsung has renewed its regional partnership with Generations For Peace for the eighth year running.

Samsung’s partnership with the NGO is based on shared values. The decision to renew the partnership was influenced by the success of Generation’s for Peace’s programmes and its recent strong performance in a global ranking. 

 “Since 2008, our partnership with Generations For Peace has been driven by our shared interest in social development through sport and education, and our shared focus on innovation, quality, impact and sustainability,” said Mr. Bumsuk Hong, President of Samsung Electronics Levant.

“We have been especially impressed with Generations For Peace’s recent ranking at #32 in the ‘Top 500 NGOs in the World’, and the results being achieved by empowering youth leaders and teachers to reduce violence, promoting tolerance and responsible citizenship in their communities and schools.”

Samsung’s support is part of its Corporate Social Responsibility (CSR) programme “Hope For Children”.

Generations For Peace, the only peace-through-sport organisation officially recognised by the IOC, runs programmes in the Levant region that use sport to educate, develop and influence the behaviour of young people. 

The programmes in Iraq, Jordan, Lebanon and Palestine empower volunteers to address local issues of conflict and violence in their own communities. 

HRH Prince Feisal Al Hussein, IOC Member and the Founder and Chairman of Generations For Peace, said: “As our longest-serving partner, Samsung’s support is a wonderful example of an Olympic TOP Partner supporting our work at a regional level. In communities and schools, we are using sport to transform conflict and empower children, youth, and teachers.

“We are also using Samsung’s technology to benefit our programmes. Samsung and Generations For Peace are combining our passion and expertise together, to inspire the world and create a better future.”