The International Olympic Committee has confirmed that Toyota has joined The Olympic Partner (TOP) programme in a new “mobility” category.
The deal will see the Japanese company supply sustainable transport solutions through to the 2024 Games.
Toyota's global rights begin in 2017 but the company’s sponsorship rights in Japan are effective immediately.
Toyota joins Bridgestone Group as the second Japanese headquartered multinational to sponsor the IOC since Tokyo was awarded the hosting rights to the 2020 Olympic Games in 2013.
“Long-term partnerships are the backbone of our commercial programmes and they enable the financial security of the entire Olympic Movement,” said Tsunekazu Takeda, the IOC’s Marketing Commission Chairman, President of the Japanese Olympic Committee and Vice-President of the Tokyo 2020 Organising Committee.
The IOC’s twelve worldwide TOP partners also include McDonalds, Coca Cola and Visa.
The value of the deal has not been disclosed but domestic Japanese media have cited a figure of US$835m (GB£565m).
The mobility partnership will focus on sustainability, the central principle of the IOC’s Agenda 2020 programme of reform.
“It is the first time in the successful history of the TOP programme that we have had a mobility category, said IOC President Thomas Bach.
“It is in the spirit of the Olympic Agenda 2020 not just in terms of innovation but also in terms of sustainability in mobility.
“Toyota is the world leader in its field and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. Toyota and the IOC share the same values and we welcome Toyota Motor Corporation to the Olympic family.”
Toyota will work with the Organising Committees through to 2024 to provide sustainable mobility solutions for hosting the Olympic Games and the legacy of the host cities.
These solutions include intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems.
Toyota will also support the Olympic movement through its global promotional reach.
