Host City: Why did USA Swimming want to host the Trials in an NFL Stadium?
Tim Hinchey: At USA Swimming, we are always looking for ways to innovate and advance the sport of swimming. Hosting the Trials at Lucas Oil Stadium in Indianapolis will make history, as this is the first time swimming pools will be built in an NFL Stadium. We’re very excited to push the boundaries of our sport.
USA Swimming is fortunate to have a loyal and passionate fan base. The Olympic Trials will be a unique opportunity to simultaneously engage our loyal fans and showcase our sport in an iconic venue to an audience that will extend beyond existing swimming fans. New creative opportunities like these will allow us to pave the way for growing both the sport and its popularity.
Host City: What are USA Swimming’s goals for the Trials and beyond?
Tim Hinchey: Our priority remains to execute a technically flawless swim meet and ensure the operational success of the Olympic Trials. We want the viewing experience to be different from any other swim meet and to create an overall fan experience that exceeds any previous Trials. We’d love to sell out opening night, and we hope this event will break the record for the largest attended swim meet in the world. We have also set a goal of 45 million viewers across nine nights of prime coverage on NBC. We will capture real-time data during the Trials in the venue and the Toyota Aqua Zone to help digitally market the sport.
Beyond the Trials, we want to win the medal count at the Olympic Games in Paris, expand the sport’s reach, build an even bigger fanbase, and inspire young athletes to make swimming their sport of choice.
Were there a lot of cities that bid for the Trials? What stuck out about Lucas Oil Stadium/Indianapolis?
We received numerous bids from cities nationwide as part of the bid process. Indianapolis is no stranger to hosting major sporting events and is one of the significant sports destinations in the United States. This will mark the sixth time Indianapolis has hosted the Olympic Trials for swimming, so the sport has a rich history and deep roots there. And, of course, the community is fantastic and has a strong reputation for being home to passionate fans who come out in full force to support events.
This year marks the 100th anniversary of the 1924 US Olympic Swimming Trials, which took place in Indianapolis at the Broad Ripple Park Pool. Indianapolis also hosted the 2004 FINA Short Course World Championships at what is now the Gainbridge Fieldhouse, and together with the Indiana Sports Corp, we created the Swim IN Safety resource program to grant funds to organizations and pools hosting water safety classes in their community. So, these are just more examples of how vital swimming is to this community. We are proud and grateful to be able to build on the sports legacy here. Not to mention, the city has significant civic infrastructure, including premier hotels and restaurants, all within walking distance of its major sporting venues.
Sustainability is another essential aspect of our work, which is why the pools at the Olympic Trials will be filled with water from the White River and then returned to the river after cleansing treatment.
Host City: How will USA Swimming look to elevate the sport domestically with LA28 on the horizon?
Tim Hinchey: While our team is busy preparing for the Paris 2024 Olympic Games and anticipates continued success in competition, we are excited for the Games to be on home soil. We are engaged in numerous initiatives to increase domestic excitement and support for the sport. One example is our #GogglesOn Campaign, which aims to grow grassroots participation in the sport. We have also signed an MOU with the City of LA and other local recreation and park programs to provide access to swimming pools and lessons for kids across the country, which aligns with our efforts to ensure people from all backgrounds have equitable access to the sport. Additionally, we’ll continue forming Community Swim Team partnerships and giving Community Impact Grants.
Also, the ability to watch and stream the sport is highly beneficial to our existing and growing fanbase. Watching competitions and meets beyond the Olympics and learning more about our athletes keeps fans engaged, which is why, in 2023, we launched the first free NGB-supported video-on-demand destination, USA Swimming Network, for event live streams, athlete content, exclusive training and nutrition videos, and 40 years of archived race footage.
Host City: What are the priorities for USA Swimming from a governance perspective?
Tim Hinchey: We are continually growing and evolving as an organization. USA Swimming is taking the necessary steps to ensure athlete safety through our dedicated commitment to SafeSport.
We also know how important representation is, so we are working tirelessly to increase multicultural representation in our membership and elevate more women to elite coaching and governance positions.
Our nearly 400,000 members are the core of this organization, and we are rapidly increasing the number of tools and resources to help clubs recruit and retain their members. We also provide coaches with resources to aid athlete development from the grassroots level to the highest level of international competition.
Lastly, public engagement with the sport of swimming is a top priority for us. The Olympic Games are an incredible opportunity to showcase our sport and our country’s best swimmers on the global stage. We look to keep that engagement and momentum going after Paris and in the lead-up to LA28 through new and creative marketing and communications tactics.
