Pavegen, a UK-based tech company renowned for its kinetic energy-generating floor tiles, turned dance moves into electricity, engaging the audience in the sold-out UEFA Champions Festival Friday Night Show in Trafalgar Square on May 31.
The event, held in collaboration with the Champions Innovate Programme and Rockstar Energy Drink, marked the first time a music performance in Trafalgar Square was powered by the kinetic energy of the audience.
The highlight of the festival, the Friday Night Show, headlined by BRIT Award-winning band Rudimental, blended the excitement of football and music, drawing a diverse crowd. Over 6,300 attendees danced on Pavegen’s kinetic tiles, generating energy that powered Rudimental’s DJ booth and microphone during their electrifying set.
Festival-goer Daniel, a Londoner, said, “I really like this dance floor, it’s great, it feels so responsive - it’s cool that it’s the first time ever something like this has been done in Trafalgar Square!” Amir from Surrey added, “It’s amazing how the floor is making electricity for the show. It makes me want to dance more!”
“Our participation in the UEFA Champions Festival has been a phenomenal success,” said Laurence Kemball-Cook, CEO of Pavegen. “It's so simple, you just need to dance to generate power on our technology. Feeling the energy and enthusiasm from the crowd and seeing Pavegen in action, powering such an iconic event, was truly inspiring. We’re proud to partner with UEFA and Rockstar Energy to demonstrate how innovative solutions can drive sustainability and community engagement.”
Bart LaCount, Vice President of International Beverages Marketing at PepsiCo, highlighted the collaborative effort. “The collaboration between Rockstar Energy Drink and Pavegen allowed us to take energy to another level,” he said. “Fans danced the night away while also contributing to power the event – thanks to the kinetic dance floor.”
Looking ahead, Pavegen plans to continue its partnership with Rockstar Energy Drink, repurposing the kinetic energy dance floor for future events to sustainably fuel a summer of music experiences.
The UEFA Champions Festival welcomed attendees from over 100 countries.
