[Source: supertri] Cities around the globe are invited to bid for the opportunity to host this groundbreaking annual World Championship event, which seamlessly blends real-life and virtual racing, crowning the official Esports Triathlon World Champions in partnership with World Triathlon.
supertri E is known for its high-octane racing, featuring the world’s best athletes competing in-stadia, safe from any adverse weather conditions. The unique format includes swimming in Olympic pools and bike and run disciplines completed on smart trainers and self-powered curved treadmills, all integrated into a virtual race environment. The event’s broadcast brings these elements together, delivering an immersive and captivating experience for viewers.
“We are thrilled to open the bidding process for cities to host the supertri E World Triathlon Championship,” said Michael Dhulst, CEO of supertri. “Our goal is to inspire and entertain, creating an unparalleled experience for athletes and fans alike. Host cities will benefit from extensive media coverage and the chance to showcase their commitment to innovation and sport.”
supertri E, created in 2020 under the name Arena Games Triathlon, has redefined the sport of triathlon. The innovative format, recognized for its blend of Olympic-level athleticism and cutting-edge virtual technology, featured at the IOC’s Olympic Esports Week and continues to revolutionize the sporting world.
“supertri E represents the future of triathlon, combining the best of real and virtual racing,” said Marisol Casado, President of World Triathlon. “We are excited to partner with cities that share our vision of promoting health, wellbeing, and the spirit of competition through this innovative format.”
PLEASE DOWNLOAD THE HOST CITY BID INFORMATION DOCUMENT HERE
The supertri E World Triathlon Championship has a proven track record of success, attracting thousands of spectators to venues and millions of viewers through TV and streaming. In 2023 alone, the event aired on 15 broadcasters across 135 countries and reached 25.4m households. The digital video views grew 92% between 2022 and 2023 reaching 25m. Previous host cities include London, Rotterdam, Montreal, Munich, and Singapore.
Cities chosen to host supertri E will gain significant media exposure and become part of the future of the sport. The event is highly adaptable, able to take place both indoors and outdoors, and is delivered as a turnkey solution with supertri E providing all necessary technology and operational support.
The event featured many of the sport’s most celebrated athletes, including:
- Jonny Brownlee - Most decorated Olympian in triathlon history
- Beth Potter - 2023 WTCS World Champion
- Léo Bergere - 2022 WTCS World Champion
- Cassandre Beaugrand - France’s pick for Paris Gold
- Alex Yee - Olympic Gold & Silver Medalist
- Lisa Tertsch - Up-and-coming German powerhouse
- Kate Waugh - 2023 supertri Champion
- Hayden Wilde - 2022 supertri Champion
- Jeanne Lehair - 2023 supertri runner-up
- Matthew Hauser - Commonwealth Games multi-medalist
- Kristian Blummenfelt - Olympic Gold Medalist
- Georgia Taylor-Brown - Olympic multi-medalist, 2021 supertri champion
supertri E offers more than entertainment. In collaboration with the local triathlon federation and triathlon clubs, the event has also provided participation opportunities for the community in the build-up to the main event. By adding age group racing and corporate challenges to the program, supertri E can engage local enthusiasts and add to the positive impact of the event to the local community. Youth and Junior races as well as Para racing can also be part of the program, offering talent development opportunities and inspiring the next generation of local champions.
As such, the impact of hosting the event is measured across a range of parameters, including economy, image, society, sport, and environment. Key findings of impact reports produced for recent events hosted in Montreal and London in 2022 and 2023 revealed compelling statistics, such as that 65% of spectators came from outside the host economy and 85% of spectators were inspired to engage in more sport and physical activity.
Interested cities must submit their applications before 15th August 2024. The selection and announcement of the Host City will take place in November 2024.
PLEASE DOWNLOAD THE HOST CITY BID INFORMATION DOCUMENT HERE
