SportAccord Convention announced on Tuesday that PwC will be a Gold Partner of this year’s event, which takes place from 6-11 April 2014 in Belek/Antalya, Turkey. The agreement marks PwC’s second year as a Gold Partner. 

“The first year of our partnership with SportAccord Convention was extremely successful and we are very pleased to be continuing as a Gold Partner in 2014,” said Robert Gruman, PwC Russia Advisory Leader, who heads PwC's Global Sports Mega-Events Centre of Excellence.

“SportAccord Convention provides us with networking opportunities and enhances our ability to build relationships with International Federations and the global sports movement.”

PwC’s Sports Mega-Events Centre of Excellence comprises a network of professionals experienced in bringing value at all phases of the sports mega-events lifecycle. 

For the Sochi 2014 Olympic and Paralympic Winter Games, PwC’s experts, in partnership with the Sochi Organising Committee, are carrying out over 200 projects in several key areas, from strategic and operational planning to supply chain management, from HR consulting to risk management. 

“Our Gold Partnership with PwC has been of great value to us as an organisation and we are gratified to know that the feeling is mutual” said Nis Hatt, Managing Director of SportAccord Convention.

“We are very pleased that the partnership is continuing and that we are able to provide a platform for PwC to meet its business objectives.”

In 2013, PwC conducted the first Economic Impact Study of SportAccord Convention and estimated the direct and indirect impact of the event in Saint Petersburg, Russia at USD7.69 million.