A new industry report suggests that a growing proportion of fans remain “commercially invisible” to sports organisations, with implications for how major events and commercial rights are valued.

[Source: JTA] JTA, the world’s leading independent communications and international relations consultancy in sport, today announced the launch of neo, a pioneering digital transformation o

By 2040, a generation will have passed since London last staged the Olympic and Paralympic Games.

[Source: Two Circles]: Most sports followers become fans by the age of 14, with those that find sport early more likely to exercise every week, engage in social groups and spend money on sport, acc

Fans  

Traditional sport, it seems, is increasingly struggling to connect with younger generations.