Anne Kelly

Anne Kelly is a senior sports marketing executive with two decades of experience in managing complex international operations and developing strategy for the most important global sporting organisations and events. On the corporate side, her networks and understanding of sports sponsorship have helped many companies make the absolute most of their investment in sports.

Anne's career has spanned the Olympics, UEFA Champions League, America's Cup and IGF's successful bid to get golf onto the Olympic Programme. She has also worked with bidding cities for the Olympics and Commonwealth Games. She is now with Shankai Sports working on the Olympics, FIFA World Cup and PGA Tour China for both sponsors and rights-holders.

She is committed to developing the next generation of women sports marketing executives, here in China and abroad.