Rebecca Edser

Rebecca Edser is the Head of EventScotland. Part of VisitScotland’s Industry and Events Directorate, Rebecca joined Scotland’s national tourism and event organisation in September 2023. Prior to joining she held the role as Senior Major Events Consultant at UK Sport, the national high-performance sport agency which supports Britain’s Olympic and Paralympic athletes and the staging of major sporting events.

With over 13 years’ experience at UK Sport, Rebecca has a wealth of event experience both at national and international level. This includes bidding and supporting the staging of major events, as well as managing strategic partnerships across a range of organisations.  

Highlights across her career include the governments Event Research Programme in 2021. As Head of Delivery, she was responsible for teams working with Wembley Stadium, the Brit Awards, Royal Ascot and the Silverstone F1 Grand Prix. The programme provided scientific evidence on the transmission of COVID-19. It also enabled testing of the COVID-19 certification to support the restart and recovery of the sector. 

She also fulfilled a secondment to the Greater London Authority, leading London’s major sports events team. This included the management of existing commitments, and the identification and securing of new events and properties. This has included key strategic work on the submission for UK and Ireland UEFA EURO 2028 bid, and UEFA Champions League Final 2024. 

Prior to her role at UK Sport, Rebecca held roles at London 2012 and Scottish Rugby Union. She also worked at EventScotland as an Event Manager working on a wide-ranging portfolio of sport and cultural events including Piping Live! and Glasgow International.

In her role as Head of EventScotland, Rebecca is responsible for leading Scotland’s national major event organisation to attract and secure major sporting and cultural events. She also continues to raise Scotland’s reputation as the perfect stage and support the recovery and growth of a flourishing and competitive events industry.