Vicki Miller

Vicki Miller is a strategic marketing professional with over 30 years’ experience. Vicki is currently Director of Marketing & Digital for VisitScotland and will assume the role of Chief Executive Officer on 1st October 2024. Her role at VisitScotland is to generate a positive economic and social impact in communities & destinations across Scotland, working collaboratively with local stakeholders; inspiring and influencing visitors to make responsible and sustainable choices; ensuring diversity and inclusion across all of VisitScotland’s digital platforms; promoting the natural and cultural heritage of Scotland and the protection of it for future generations.

Other positions held include: an Advisory Board Member to The Marketing Society, Scotland; Board Member of Traveltech for Scotland; and a Charity Trustee for the Scottish Children’s Lottery Trust.