As IOC’s Coordination Commission for the PyeongChang 2018 Winter Olympic Games concluded on Thursday, the International Ski Federation (FIS) secretary general Sarah Lewis told HOST CITY that progress is impressive, expressing confidence that venues will be ready in time for test events in 2016. 

"The Alpine Skiing downhill course at Jeongsong and Freestyle and Snowboard cross and slopestyle courses are really starting to taking shape now and the progress with their construction over the past three months is impressive,” Sarah Lewis, FIS Secretary General told HOST CITY, speaking from PyeongChang.

“We're confident that the FIS World Cup competitions in February 2016 will prove to be an important milestone in the preparations for the Games and generate true excitement in PyeongChang and Korea when the world's best athletes are competing."

Sarah Lewis, who is also Secretary General of the Association of Winter Olympic International Federations, is to speak at HOST CITY 2015 on “The Changing Face of Sports Organisations”.

The IOC’s Coordination Commission Chair Gunilla Lindberg also hailed the good progress.

“The preparations for the Olympic Winter Games PyeongChang 2018 are developing well. Support from all the local partners continues to be strong, with the national and regional governments both present during our meetings. We were also delighted to have with us representatives of the seven International Federations on the 2018 programme, who brought their sport-specific expertise to the discussions. 

“This was helpful for PyeongChang 2018, as it has now entered the delivery phase of preparations and is working on the detailed services for the athletes and technicians. This will be particularly important for the first sports events early next year, which include important dates on the international calendar, namely an FIS Alpine World Cup, an FIS Freestyle Skiing and Snowboard World Cup, and an IBSF/FIL pre-homologation event.”

She also stressed that PyeongChang 2018 Organising Committee (POCOG) must maintain its good progress as these test events loom.

“The venues continue to progress rapidly. We visited Jeongseon and the Alpensia Sliding Centre, and got a really good impression of what the athletes will experience come Games time. I am confident that they will be very pleased. 

“The competition sites remain on schedule for the Games, but the organisers need to maintain their focus, as some delivery dates are very close to the start of the test events. It is important that PyeongChang 2018 delivers these events successfully and, in particular, the first events next February, in order to create a solid basis for its planning and preparations for the Games. 

“This will also be a great opportunity for Koreans to experience elite winter sport and get engaged in the Games, as some of the world’s best athletes in those sports will be present in order to get a feeling for the 2018 Olympic venues.”

The next IOC Coordination Commission visit will be in March 2016.

PyeongChang 2018 Organising Committee President Yang-ho Cho said, “It has been a very productive three days. I feel that we are moving in the right direction to stage great Olympic and Paralympic Games. 

“With the feedback and support of the Coordination Commission, we have made a number of important and critical decisions. As we move further ahead into the operational phase of the Games, I would like to thank the national and International Federations for their guidance and support. Their expertise and Games experience have been instrumental to guiding POCOG.”

Sarah Lewis OBE OLY has announced her candidacy for President of the International Ski Federation (FIS - Fédération Internationale de Ski), the world’s largest winter sports governing body.

The official candidacy nomination has been submitted to FIS by the Royal Belgian Ski Federation, of which she is a member.

The candidacy could ultimately make her the fifth – and first female – President in the 97-year history of FIS, founded in 1924 and whose disciplines now represent over half of the Beijing 2022 Olympic Winter Games programme.

Lewis is pledging to transform FIS into a global movement for world skiing and snowboarding as part of her FIS Piste Map - the blueprint for the future of the organisation. 

She will further integrate the 135-member ski and snow sport National Associations and the athletes into the governance, drive a digital transformation to strengthen commercial potential and introduce crucial governance reforms to future-proof FIS.

She is also pledging to implement a Covid Recovery Fund for National Associations, renounce a presidential salary and introduce financial efficiencies notably in these unprecedented times. Boosting gender diversity, athlete, youth and emerging member nations initiatives, strengthening the all-important symbiotic relationship between ski, snow sport and tourism, and focusing on sustainability, the environment and legacies for the mountain regions hosting global events are also important priorities.

FIS, whose current President Gian-Franco Kasper stands down after 23 years, will see its first contested and virtual election in its history, on 4 June 2021.

New era

Lewis was Secretary General of FIS for twenty years until last October, when her departure was announced – she is now running for President in this “new era” of FIS. 

She had always stated that she would not declare a candidacy to run as President before the conclusion of the FIS World Cup and Championship season, to maintain complete focus on the sport and athletes.

“We are entering a new era for FIS and global sport - an era that requires FIS to tackle its role in a changed, more inclusive and demanding society, and an era that FIS must embrace for growth, a healthy future for our sport, with our athletes at the centre,” she said. 

“We have been presented with a unique opportunity - to elect a 21st Century President, whose full focus is to work hand-in-hand with the National Associations and stakeholders, leading FIS on a strategic transformation to become a global movement for world skiing and snowboarding.

“I have devoted myself to our sport as an Olympian, to FIS and our community, and to the Olympic Movement as a participant, manager and a leader. 

“I am now making this journey for one reason - to work together to build a FIS that is fully representative of the global ski and snow sport community, and fully equipped to take us well into the second centennial of FIS, with a crystal clear plan, transparency and accountability. Together I believe we can achieve much more.”

Lewis, who put on skis aged five, has spent her life in snow sport. By the age of 15 she was training internationally, becoming a ‘citizen of the world’, and at 24 she represented Great Britain at the 1988 Olympic Winter Games in Calgary.

In 2000, after two years as FIS Director, she was appointed Secretary General.

She has made it her mission to understand the global landscape and has actively participated in competitions and events in 59 member nations over the years, while taking every opportunity to promote FIS and snow sport as a member of the International Olympic Committee Programme Commission, sitting on three Olympic Winter Coordination Commissions and two Youth Olympic Games Commissions, and working at five Olympic Winter Games. 

Lewis has also served as Secretary General of the Association of International Olympic Winter Sports Federations (AIOWF) and Chair of the World Anti-Doping Agency Independent Observers at the Beijing 2008 Olympic Games.

In 2018, she was awarded the title of Officer of the Order of the British Empire (OBE) for her services to sport. 

[Source: Grundy Communications]

Visit www.sarah-lewis.com to see the full Presidential campaign manifesto of Sarah Lewis.

The International Ski Federation (Fédération Internationale de Ski) is responsible for the Olympic disciplines of alpine skiing, cross-country skiing, ski jumping, Nordic combined, freestyle skiing and snowboarding, and is headquartered in Oberhofen, Switzerland, in close proximity to some of the world’s most famous snow sport destinations.

Sarah Lewis is speaking at Host City Americas on 29-30 June, Online.

Sarah Lewis, Secretary General of the International Ski Federation (FIS) updated Host City about developments in China immediately following meetings with the IOC Coordination Commission and Beijing 2022 Olympic Games Organising Committee.

“The drive and commitment in China is unparalleled, not just to organise outstanding Games, but to develop winter sports as a mainstream sporting activity, recreation and industry,” she told Host City.

China’s winter sports push has led to a major expansion of sports facilities, with 742 ski resorts and 596 ice rinks by the end of 2018, according to an IOC statement. The Beijing 2022 Organising Committee has cited a 16 per cent year-on-year growth of the winter sports industry in China to USD 53.6 billion in 2018, creating 1.5 million jobs to date.

The number of events being hosted is growing accordingly, with 8.15 million people taking part in 4,401 district level, municipal and national level winter sports events in Beijing alone during the 2018-2019 season.

“Beijing 2022 is delivering on its vision to engage 300 million people in winter sports, and we can see real benefits resulting from the various actions that are being undertaken across the country,” IOC Coordination Commission Chair Juan Antonio Samaranch said. “We have heard about some impressive developments that exemplify the vision for winter sports in China in terms of mass participation, elite sport and tourism. This progress is very encouraging for the long-term future of winter sport, both in China and internationally.”

The first test event for the Beijing 2022 Winter Olympic Games will be the FIS Alpine Skiing World Cup (Downhill & Super G), taking place on 15 and 16 February 2020, as part of a programme of 19 Olympic test events and 5 Paralympic test events. A local organising committee called “Experience Beijing” has been formed for the test events, with venue teams already moving to the Yanqing region and working closely with the FIS to host a successful competition.

Zhang Jiandong, Vice-Mayor of Beijing and Executive Vice-President of Beijing 2022, said that, with the first test event scheduled for February 2020, Games preparations had entered a new phase, with the focus shifting to operational readiness, and that the Organising Committee would step up work in all areas. “We will work closely with the relevant government offices to promote winter sports and attract more people, especially young people, to take part,” he added.

Strategic cooperation with Sina Sports

The IOC Coordination Commission visit to Beijing was immediately preceded by the signing of a strategic cooperation between FIS and Sina Sports for the promotion of snow sports in China.

“Our new partnership with Sina Sports complements the Get Into Snow Sports (GISS)-China programme focusing on beginner level,” Sarah Lewis told Host City.

The partners will also cooperate on the Sina Alpine Ski Cup mass participation skiing competition series in China, which will be officially endorsed by FIS. A “FIS Destination” will also be installed on Sina’s Weibo media platform, one of the biggest social media platforms in China, featuring coverage of FIS events and promoting FIS activities in China such as Get Into Snow Sports.

The Sina Alpine Ski Cup, created and initiated two years ago by Sina Sports, has quickly become the largest mass participation ski event in China. It will be the first such Alpine Skiing series to receive official FIS endorsement and will its organisation will be supported by the Chinese Ski Association. FIS anticipates the event will quadruple in size for the upcoming season.

The Get Into Snow Sports (GISS)-China grass roots beginner courses are being executed through FIS’s educational entity, FIS Academy, and in partnership with the Chinese Ski Association to complement their recreational and ski instructor programmes.

The FIS media channels on Weibo will feature various coverage of FIS events, promoted by Sina Sports alongside the Sina Alpine Ski Cup.

The reach and track record of Sina Sports is evidenced by sports events that they have already developed with 3x3 basketball and futsal.

“Sina Sports is delighted to be entering into this cooperation with FIS and receiving the first-ever mass participation skiing event endorsement from FIS. We are proud to support FIS initiatives in China, including official competition events as well as the Get Into Snow Sports (GISS)-China program, in order to jointly promote winter sports in anticipation of the Beijing 2022 Winter Olympics”, said Sam Li, Head of International Business Strategy for Sina Sports.

Sarah Lewis OBE is speaking at Host City 2019, the largest meeting of cities and sports, business and cultural events, on 26-27 November in Glasgow

Host City 2016 conference and exhibition takes place in Glasgow on the 21 and 22^nd November 2016, drawing together the owners, organisers, hosts and enablers of sports, business and cultural events.

Sarah Lewis, Secretary General of FIS and the Association of Winter Olympic International Federations, is speaking at the conference, the theme of which is “Creating Safe and Engaging Events”.

In this exclusive interview, she talks about how Host City can help to create safe and engaging event experiences in a competitive world.

Host City: What do you see as the most important issues facing the events industry today and why?

Sarah Lewis: Guaranteeing a safe event is becoming increasingly complex and yet something every organiser must ensure, regardless of the costs and logistics.

The market has become so competitive to gain media attention and fan support with such a wide array of different events on offer for consumers to choose from.

As far as our FIS sport of Alpine and Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Ski and Snowboard are concerned, today it is not enough for the organisers to simply stage a competition to attract visitors and fans, there must be a complete experience and this is also an excellent opportunity for sponsor engagement.

How do you think public perception of Winter Olympic Games changed since Sochi 2014 and what are your expectations of the future for the Games?

Leading into the Sochi 2014 Games many of the headlines concerned the huge expenditure that was made for construction, but the reality is that this investment was related to building logistical infrastructure for developing tourism in the area including the roads, railway and airport as well as three ski areas and many hotels.

Recently the image of Sochi 2014 suffered another blow with revelations and allegations about corruption and doping that have further damaged the perception of these Games. But the extraordinary performances of the athletes captured the public’s imagination and hearts which is the fundamental mission of the Games.

The IOC has taken many steps to address the future of the Games in a proactive manner through measures adopted in Agenda 2020 and specifically for the Winter Edition through an expert working group that has looked into adapting the model to make them more accessible for more candidates. Looking at the number of countries that are presently studying potential bids for 2026, the new model appears to be making steps in achieving this objective. 

What has been the highlight of 2016 for you so far in the event hosting world?

The two major events with the Rio 2016 Olympic Games and European Football Championships have had the biggest global impact and produced many memorable sporting accomplishments.

In the winter sport world, back in February the Winter Youth Olympic Games was on a different scale, but it successfully engaged youngsters and uncovered some future champions.

The ski and snowsport world is just gearing up for the main winter season and we have many highlights ahead, led by our FIS World Championships in Alpine Skiing (St. Moritz - Switzerland), Nordic Events (Lahti - Finland), Freestyle Ski and Snowboarding (Sierra Nevada - Spain).

Before these begin in early February, the FIS World Cups will be in full swing, including Olympic Test Events in PyeongChang, Korea as part of the tours.

 

As a speaker at Host City 2016, what are your expectations of this important event – what do you hope to share and learn?

Host City provides a great platform to communicate and promote our sports and events to a knowledgeable audience, and also gain valuable information from other important events. It is particularly interesting to encounter new and different events, who we are not generally meeting up with in the Olympic Movement.

Why is it important for cities, rights holders and their partners to have the opportunity to connect at Host City 2016?

Host City offers a convergence of the various stakeholders involved in staging events and it is always helpful to learn of the challenges and opportunities from other angles of event organisation and participation.

 

What can the organisers of sports, business, culture and entertainment events learn from one another?

Transfer of knowledge is important in every area of business, but perhaps none more so than the event industry. There is so much experience among those that hosts events, and so many excellent best practices out there, that it can only benefit organisers – and ultimately those that attend the events – to provide the most compelling consumer experience possible.

Sarah Lewis, the Secretary General of FIS and the Association of Winter Olympic International Federations, is speaking at Host City 2016. Register your attendance here.