[Source: Phygital International] Following a hugely competitive bidding process, featuring expressions of interest from nine prospective bidders, the UAE was declared as the official host and destination of the Games of the Future 2025 during the inaugural World Phygital Summit in Istanbul, Turkey.
The United Arab Emirates proved itself a natural destination of choice during the bidding process to host the Games of the Future 2025 by clearly showcasing its credibility as a global hub with first-rate infrastructure and extensive experience in organising and delivering world-leading international events. This vast experience, combined with a strong commitment throughout all stages of the bidding process from the highest levels of the nation's leadership, lead to a unanimous decision by Phygital International's expert bidding coordinators to award the honour of hosting the Games of the Future 2025 to the UAE.
The Games of the Future 2025 is the pinnacle event in phygital sport. It is an international tournament that brings together the next generation of dynamic sporting heroes from all over the world: thousands of well-balanced athletes who demonstrate superior skills across both physical and digital competition. Over 300 international teams are expected to participate in the multi-sport event which will feature a number challenges over wide range of disciplines including phygital football, phygital hockey, phygital skateboarding, phygital MMA and many more.
Nis Hatt, CEO of Phygital International, commented: "We are delighted to announce the UAE as the host of the Games of the Future 2025. The global popularity of phygital sports grows by the day, and we're expecting a sell-out tournament again next year. We're thrilled to pass the phygital flame over to UAE whose top notch winning bid, and clear long-term commitment to developing a healthy, active population, has me in no doubt that the event will be a huge success. Bring on Games of the Future 2025!"
His Excellency Ghanim Al Hajeri, Director General, General Authority of Sport, UAE: "Bringing the Games of the Future 2025 to the United Arab Emirates represents an exciting moment in redefining international sports for the modern world. We are proud to be hosting this innovative and unique tournament that merges cutting-edge technology, popular video gaming, and traditional sport. We're confident that hosting the 2025 Games will not only cement us as leaders in the sporting world, but also incentivise our national digital community towards an active lifestyle and help us reach our national sporting goal of 75% active population by 2031."
The Games of the Future places no restrictions on its participants and welcomes everyone, regardless of their age, gender and nationality. Phygital International expects Games of the Future 2025 in the UAE to welcome thousands of world-class athletes and esports persons from as many as 100 countries, as part of national and multinational teams. It's so popular in fact, that the host nation bid process for Games of the Future 2026 and 2027 is already underway from countries globally.

[Source: FIBA] The FIBA 3x3 World Tour 2024 season grand finale will be held in Hong Kong for the first time ever on November 23-24. The world's best 3x3 men's teams will battle it out for the World Tour title.

A regular host of major basketball events, the FIBA 3x3 World Tour Final in Hong Kong will culminate an action-packed World Tour season and showcase the world's best 3x3 players. The FIBA 3x3 World Tour Final is the ultimate World Tour stop as it features the best teams, and serves as the last stop of the season. The top 11 teams in the season standings will automatically qualify for the Hong Kong Final. Meanwhile, the 12th-ranked team, the host team (Hong Kong), and the team with the most combined Challenger and World Tour wins (excluding those already qualified) will battle for the remaining spot in a play-in event.

"The 13th edition of the FIBA 3x3 World Tour Final in Hong Kong is a testament to the city's growing importance in the 3x3 community and its ability to host world-class sporting events," said Alex Sanchez, Managing Director of FIBA 3x3. "After the success of our World Tour events here in the past two years and the recent FIBA 3x3 Universality Olympic Qualifying Tournament, it was a natural step to bring our biggest pro tour event to this vibrant city."

Mr. Kenny Wong, CEO of the Organizing Committee for the World Tour Final, highlighted the city's readiness and enthusiasm for hosting the event. "Hong Kong is thrilled to welcome the world's best 3x3 teams and their fans to our city. With its iconic backdrop and passionate basketball community, we are set to provide a spectacular setting for the pinnacle of the 3x3 season."

This year's World Tour features 17 stops around the globe, with Ub Huishan NE (SRB) aiming to defend their title as the two-time reigning champions. As teams prepare for the intense competition, all eyes will be on Hong Kong, where the world of 3x3 will converge for an unforgettable finale.

Updated 2024 season:

Utsunomiya Opener (April 27-28)
Marseille (May 31 – June 1)
Ulaanbaatar (June 8-9)
Chengdu (June 22-23)
Edmonton (July 6-7)
Almaty (July 13-14)
Lausanne (August 16-17)
Debrecen (August 31 – September 1)
Shanghai (September 21-22)
Wuxi (October 6-7)
Amsterdam (October 12-13)
Macau (October 19-20)
Abu Dhabi (October 26-27)
Manama (November 1-2)
Neom (November 7-9)
Shenzhen (November 16-17)
Hong Kong Final (November 23-24)
 

For a list of World Tour qualifiers, please click here

The annual Host City Conference & Exhibition, the largest international meeting of cities and sports, business and cultural events, will take place at the Scottish Event Campus, Glasgow on 3-4 December, and include presentation of the inaugural Host City Awards, celebrating the best event hosting achievements, at an evening reception on 3 December.

The move to a larger capacity venue and launch of the Host City Awards reflects the event’s growth, following a decade of increasingly successful events.

Host City 2024 will bring together hundreds of major event owners, organisers and hosts from all over the world for two days of insightful discussion and debate across plenary sessions, presentations and keynote addresses. The 11th Host City will also feature a hosted buyer programme for the growing community of international event owners and organising committees.

Participants in Host City include International Federation leaders and IOC Members alongside the owners and organisers of major congresses and entertainment events.

Host City 2024 takes place with the support of Global Presenting Partners and Hosts: Glasgow Life, EventScotland and the Scottish Event Campus.

Susan Deighan, Chief Executive of Glasgow Life said: “Glasgow has a reputation for world-class cultural, sports and business occasions so we’ll look forward to welcoming delegates to the city once again for the Host City Conference and Exhibition in December. 

“The breadth of expertise and wealth of knowledge that is shared at Host City is invaluable for continuing to push the boundaries of successful event organisation.

“We look forward to adding our own distinctive host voice to the proceedings, sharing our experience of delivering engaging and diverse events like the World Athletics Indoor Championships held here in March, and hearing how others create a genuine legacy for local communities.”

Paul Bush OBE, Director of Events, VisitScotland, said: “EventScotland is delighted to continue its partnership with Host City having been a long-standing supporter since its inception. Fostering the spirit of collaboration and innovation, the conference continues to provide a dynamic environment for networking, knowledge sharing, and also celebration with the introduction of this year’s inaugural Host City Awards.

“The opportunity to attract and bring together key global partners and stakeholders to discuss a range of immediate and emerging trends within our sector is incredibly valuable. We are delighted to see the event’s ambition to grow in scope and scale, and look forward to welcoming both new and returning speakers and delegates from across the sport, culture and business events landscape to Glasgow, and indeed Scotland later this year.”   

Kathleen Warden, Director of Conference Sales, Scottish Event Campus said: “We are delighted to support Host City.  This event plays an important role in positioning Glasgow and Scotland as the natural location for major events and conferences, are we are delighted to be providing a platform for growth for the event.”

Host City 2024 is also supported by Glasgow Convention Bureau.

The full agenda for Host City 2024 and details for the inaugural Host City Awards will be announced soon.  

For more information visit www.hostcity.com or email ben.avison@hostcity.com

Commercial Opportunities: adam.soroka@cavendishgroup.co.uk

[Source: West Midlands Growth Company] Birmingham and the West Midlands’ sporting offer and major events hosting expertise will be thrust back into the global spotlight from 7-11 April when it welcomes the SportAccord World Sport & Business Summit at ICC Birmingham.

Nearly two years on from hosting the biggest-ever Commonwealth Games, the West Midlands will roll out the red carpet for more than 1,500 international delegates from 120 sporting federations to showcase why it is at the heart of sport in the UK.

From basketball, bobsleigh and bodybuilding to tennis, triathlon and taekwondo, presidents and CEOs from global sporting organisations will visit Birmingham and the West Midlands for SportAccord’s conference programme, which includes specialist streams CityAccord, HealthAccord, LawAccord and MediaAccord. The summit will also feature panel events, evening networking sessions and a keynote speech during the event’s opening ceremony from International Olympic Committee (IOC) President Thomas Bach, ahead of the year’s biggest sporting celebration, the Paris 2024 Olympic Games.

Andy Street, Mayor of the West Midlands, said: “The SportAccord World Sport & Business Summit offers a huge opportunity for the West Midlands’ people, venues and suppliers to come together and put on a great show for international sports leaders, continuing the positive buzz and legacy of the Commonwealth Games.

“Our region has world-class sporting infrastructure, unrivalled connectivity and a passion and knowledge for hosting major events. We will be showing visiting officials and senior delegates why the West Midlands deserves to sit at sport’s top table when they are picking the destination for their next championships, conference or business event, which will provide a welcome boost for our local businesses and communities.”

With less than two months to go until “sport’s most influential industry gathering”, final touches are being made to the summit’s event programme focusing on this year’s theme, the ‘power of sport’, and speaker list. The programme already includes Olympic gold medallist Chris Boardman MBE; Secretary General of the World Union of Olympic Cities, Melanie Duparc; and CEO of Global Esports Federation, Paul Foster.

The West Midlands’ cultural, tourism and sporting credentials will also be on show for SportAccord delegates as part of an excursion programme, which will include the region’s Industrial Revolution story at Black Country Living Museum and Ironbridge Gorge; and its arts and literary heritage at Shakespeare’s Birthplace and the Royal Shakespeare Theatre. The region’s instrumental role in shaping Britain’s sporting tradition – having invented rugby, lawn tennis and the Football League, and hosted the forerunner to the Olympic Games in Much Wenlock – will be covered during a sporting tour, to include Villa Park and Edgbaston Stadium.

Cllr John Cotton, Leader of Birmingham City Council, said: “The SportAccord Summit 2024 is a fantastic opportunity for Birmingham to showcase the city and provides the chance to bring people together.

“The city has world-class sporting facilities, which have hosted some fantastic events including the Commonwealth Games, IBSA World Games and the FIG Trampoline Gymnastics World Championships, plus with our famous reputation as a friendly city, we can guarantee a warm Birmingham welcome to all visiting delegates.”

The West Midlands has recently hosted some of global sport’s biggest spectacles, including the Rugby World Cup, The Ashes and the FIG World Trampoline Championships. The ESL One – Dota II esports tournament in Solihull (26-28 April); the European Judo Union Junior Cup in Walsall (15-19 June); and the Kabaddi World Cup (24-31 March 2025) are a snapshot of the sporting fixtures taking place in the West Midlands in the next 12 months, thanks to the region’s Major Events Fund.

SportAccord 2024 will also present opportunities for companies, brands, products, services and destinations to showcase their offer as part of a dedicated exhibition, running in parallel with the summit at ICC Birmingham. Companies and individuals, which provide cutting-edge governance, research, advisory services, sports tech, insurance and fan engagement across the business of sport are encouraged to contact the West Midlands Growth Company to receive more information about getting involved: partners@wmgrowth.com. 

Interested parties can visit the official website here to register their interest in attending.

Host City: What do you think are the main considerations for rightsholders deciding where to host events? 

Jason Siegel: While this could vary by rightsholder, for the most part, they are looking for a host city that will deliver a world-class experience for their constituents, athletes, officials, and partners and a city that will drive desired net revenue back to the rightsholder.

Using Orlando as an example, our tourism ecosystem seamlessly works together – hoteliers, restauranteurs, elected officials, transportation providers, and attraction operators all work closely to ensure a smooth and successful event for all stakeholders. This strong working relationship is reflected in the 74 million visitors who enjoyed Orlando in 2022 alone, a testament to our city’s ability to deliver.

When it comes to infrastructure, Orlando boasts an impressive 35+ sports venues across the region, ensuring flexibility and adaptability to your specific needs. With over 200,000 hotel rooms, timeshares, and vacation rentals, we can easily accommodate athletes, officials, and fans.

Ultimately, while rightsholders seek world-class experiences and revenue generation, they also value a collaborative and engaging environment. With its proven track record of hosting major events, experienced local organizing committee, and collaborative community spirit, Orlando stands out as the ideal choice to deliver on all fronts.

Host City: Why did Orlando want to host the US Olympic Trials for Marathon?

Jason Siegel: The opportunity to host an Olympic qualifying event fit perfectly in our strategic plan and aligns with our goal of bringing world-class sporting events to Orlando.

We also wanted to shine a spotlight on Downtown Orlando and boost the local economy. We are very proud of our incredible community here, and our economic impact so far has been tremendous. We also were confident in the return on investment the event would bring and the media value of hosting a nationally televised event.

We were thrilled that the event drew over 100,000 spectators. With the robust running community here in Orlando, we knew this event would be well-received not only by fans of the sport but by everyone.

Host City: What are Orlando’s wider event hosting ambitions?

Jason Siegel: From Premier League clashes like Aston Villa vs Fulham and international giants like Juventus and Real Madrid facing off in the Florida Cup to the electrifying spectacle of WrestleMania and the inspirational 2022 Special Olympics USA Games, Orlando has a proven track record of hosting major sporting events. We've also welcomed the pinnacle of wakeboarding and waterskiing with the IWWF World Championships in 2021 and 2023. These, alongside over 1,600 other events since 1993, demonstrate our commitment to driving economic impact, showcasing Orlando's vibrancy, and benefiting our residents and businesses.

With our elite venues and facilities, coupled with the entertainment powerhouses of Disney and Universal, Orlando offers an iconic backdrop for world-class events. We enjoy strong partnerships with local government and are passionate about collaborating with all stakeholders to bring even more exciting sporting experiences to our city, encompassing youth/amateur, Olympic, collegiate, international, esports, and everything in between.

Host City: How will you look to capitalise on the 2026 FIFA World Cup and LA28?

Jason Siegel: We have a longstanding relationship with FIFA and the USOPC, and both organizations know they can always count on Orlando to deliver exceptional results.

As Madrid comes back into contention for the Olympic Games, Spyros Capralos, President of the European Olympic Committees (EOC) expressed hope that the city will bid for the European Games.

Speaking to Spanish news agency EFE following an EOC Executive Committee meeting in Madrid, Capralos said: "What we hope is that one day Spain joins the map as the organizing country of the European Games. I know that there are many cities that have the necessary infrastructure.

"On the path to organizing Olympic Games in the future, the European Games are a good step to then move forward."

His comments came as Madrid re-entered the fray as a potential host of the 2036 Games. Following the city’s securing of Formula One, the President of the Community of Madrid, Isabel Díaz Ayuso said: "Who knows if it will help us to attract other major events? The Olympics perhaps? We're working on it."

Capralos said: "Spain is one of our most important members. Its Olympic committee is very actively involved and always has a place in our Executive. President Alejandro Blanco is highly respected, not only in Europe, and the general secretary, Victoria Cabezas, makes very valuable contributions. Madrid joins a growing list of candidates to host the 2036 Olympic and Paralympic Games.

"The new IOC rules reduce the cost in many aspects, especially in construction. And we want to set a good example for society in terms of sustainability. Having many candidates is good."

Unlike the IOC, the EOC does not have many candidates for its flagship event, but it has a strong candidate for the 2027 European Games in Istanbul, which is also bidding for the 2036 Olympic and Paralympic Games. "We are going to receive here in Madrid a delegation from Turkey, from the municipality of Istanbul, to discuss a candidacy that is very good. We will go to the city soon, before granting them the Games. It makes us very happy that a great country like Turkey wants to organize the Games.

"In today's world it is very difficult to attract candidates to organize multi-sport competitions. But the Poland Games [in 2023] were a great success, with top-level athletes qualifying there for the Paris Olympics. And federations, Olympic committees and athletes have already realized its importance."

The EOC and Istanbul are in discussions with the federations of gymnastics and swimming about their possible inclusion in the 2027 program. "Gymnastics and swimming are, of course, big competitions and both European federations want to be at the Games. I am sure that artistic and rhythmic gymnastics will return to the programme and we are discussing an under-23 swimming competition," said Capralos.

"We do not want to insist on sports that force organizers to build new venues. At most, to reform them at a lower cost. This way we will attract more cities in the future."

[Source: EventScotland] Scotland’s National Events Conference makes a timely return on Tuesday 26 March 2024. Taking place at the Assembly Rooms in Edinburgh, tickets for the flagship industry conference for Scotland’s events sector are now on sale. 

This is the first time the conference has taken place in four years and will bring together more than 200 of the country’s leading event producers, suppliers, policy makers, and funders from across culture, sport and business events to connect, learn and exchange insights in person. 

Under the theme of ‘Resetting the Perfect Stage for Events’, an essential focus of the conference will be updating attendees on the priorities that have emerged from the sector-wide consultation work undertaken to update the national events strategy, Scotland the Perfect Stage. The refreshed strategy will provide direction for the industry to the end of 2035 and the conference will share next steps and help to inform development of the strategy’s implementation plan. 

The conference will feature keynote addresses and breakout sessions covering themes including Scotland’s future ambition and global status, responsible events, community engagement, Net Zero events, event impacts and workforce development. There will also be plenty of opportunities for networking with event colleagues and exhibitors. Full details of the conference programme, including speakers, will be announced across the coming weeks.  

Paul Bush OBE, VisitScotland Director of Events, said: “It’s great to have Scotland’s National Events Conference back after four years and a period of unprecedented change.   

“The environment for events is constantly evolving, driven by changing consumer preferences, technological advancements, global challenges, regulation and policy development, societal and environmental change. The conference presents a crucial opportunity for Scotland’s vibrant event sector to come together to address and share knowledge on many of the key themes, challenges, and opportunities identified from the last few years and through the national strategy consultation. It will be a day not to be missed.”  

Delivered by VisitScotland’s Events Directorate, the National Events Conference last took place in September 2019 at the world-famous Gleneagles Hotel alongside the 2019 Solheim Cup, the most highly coveted trophy in women’s professional golf team competition. Delegate feedback from the conference was overwhelmingly positive, with 97% of respondents stating they would attend a future National Events Conference.

Tickets for the conference are now available for £80 + VAT. To find out more about the National Events Conference 2024 and to purchase a ticket, visit www.nationaleventsconference.com.

Denmark's passion for cycling is not limited to the Start of the Tour de France. The nation's commitment to hosting major international cycling events extends to various disciplines within the sport, reflecting a deep-rooted love for cycling. Next year in Denmark, cyclists and riders will unite, qualify and participate in the UCI Gran Fondo World Championships. Denmark bids for both a World Tour for men and women 2025-2027, and the 2029 UCI Road World Championships. Alongside Denmark's bid for the 2029 UCI Road World Championships and the World Tour, the country has also demonstrated a strong commitment to hosting the 2024 UCI World Track Championships, and the 2025 UCI BMX World Championships.

Denmark's cycling legacy

Denmark's affinity for cycling is deeply ingrained in its culture, dating back over a century. Beyond the road races, the country has embraced cycling across various disciplines, making it a hub for both professional and recreational riders. Whether it's road cycling, track cycling, or BMX, Denmark has consistently produced world-class athletes and offered a conducive environment for enthusiasts to thrive. With a comprehensive network of cycling paths and a fervent cycling community, the country's dedication to the sport is unparalleled.

The national sporting event organization, Sport Event Denmark, has been part of the journey for more than 15 years from the early stages of the bidding process over the preparation stages to the staging and evaluation.

 In 2011, Denmark hosted the UCI BMX World Championships in Copenhagen, providing riders with a world-class track and enthusiastic spectators. In 2025, the event returns to Copenhagen. Hosting the World Championships underlines Denmark's dedication to promoting BMX and fostering the next generation of riders. The successful organization of the event in 2011 and the upcoming hosting of the 2025-edition is another testament to the country's commitment to different cycling disciplines, not just road cycling.

“Sport Event Denmark has been an integral part of the ride for more than 15 years, accompanying Danish national federations and host cities from the early stages of the bidding process through to meticulous preparation, event staging, and rigorous evaluation. Together, we've cemented Denmark as a global cycling hub, and we're ready to pedal into an even more exciting future," said Lars Lundov, CEO, Sport Event Denmark.

Promoting cycling in all its forms

Denmark's bid to host the 2029 UCI Road World Championships is a continuation of its tradition of promoting cycling in all its forms. The prospect of hosting the road championships, alongside the track and BMX events, solidifies Denmark's reputation as a cycling haven. The 2029 bid is backed by strong government support, as well as a comprehensive plan that includes well-designed race routes, logistical support, and a commitment to sustainability, all aimed at ensuring the smooth conduct of the event.

“Denmark's bid to host the UCI Road World Championships in 2029 and the ambition to host a World Tour for men and women 2025-2027 is a testament to the country's commitment to cycling. The events would provide a perfect platform to showcase Denmark's scenic landscapes and well-maintained cycling infrastructure. Hosting the Championships and World Tours would not only boost the country's tourism but also brand Denmark as a sporting event nation and destination. Finally and foremost, Denmark will offer the World of Cycling the very best staging for the benefits of riders, teams, and spectators,” said Lars Lundov.

Denmark the hub of Scandinavia

Denmark is easy to get to and easy to get around in. Denmark's geographical location further underlines its position as a prime host for various cycling events. Its proximity to cycling powerhouses like Belgium, the Netherlands and Germany offers easy access for participants and fans alike.

Denmark's unique geographical location in Northern Europe is a key factor in its ability to host a wide array of cycling events. Nestled amidst Belgium, the Netherlands, and Germany, Denmark's position is strategically advantageous. This proximity offers cycling enthusiasts and professionals easy access to international events, fostering an environment that encourages collaboration and competition.

Denmark's efficient and well-connected transport network ensures that participants, spectators, and their equipment can move seamlessly from one event to another. International airports and a comprehensive train system make it easy for riders and fans to traverse the country, creating a cohesive and interconnected cycling community.

Denmark's commitment to sustainability extends to cycling events as well. Efforts are made to minimize the environmental impact of these events, showcasing the country's dedication to responsible event hosting. Sustainable initiatives include waste management practices, and a focus on minimizing the carbon footprint of the championships.

Denmark equals cycling events

“With Denmark’s rich cycling history, government support, and strategic location, Denmark is well-positioned to create memorable and successful events, inspiring the global cycling community and bringing the UCI Road World Championships back to the scenic Danish landscape. Should Denmark's bid be successful, it will not only be a celebration of cycling but also a showcase of Denmark's commitment to hosting world-class sporting events. Denmark equals cycling events,” concluded Lars Lundov, CEO, Sport Event Denmark.

"Denmark equals cycling events" is not just a statement; it's a testament to Denmark's unwavering commitment to hosting and celebrating the world of cycling. With a legacy that spans over a century, Denmark has become synonymous with cycling events, showcasing excellence in various disciplines. The Danish passion for the sport, coupled with their strategic location in Northern Europe, has turned Denmark into a global hub for cyclists and riders, both amateur and professional.

As we look ahead, Denmark's reputation as a premier host nation for cycling events continues to grow, promising an even more exciting and dynamic future for the cycling community worldwide.

Upcoming cycling events in Denmark

2024 UCI Gran Fondo Svendborg. 08/06/2024 - 09/06/2024 | City: Svendborg

2024 UCI Gran Fondo World Championships. 28/08/2024 - 01/09/2024 | City: Aalborg

2024 UCI Track World Championships. 16/10/2024 - 20/10/2024 | City: Ballerup

2025 UCI BMX World Championships. July 2025 | City: Copenhagen

Bidding for

2025-2027 World Tour, Men & Women, Copenhagen

2029 UCI Road World Championships

Host City: We’re really looking forward to hearing you speak at Host City 2023. What are your expectations of this important event?

Consuelo Sanchez: As an emerging destination striving to create brand and destination awareness, our expectations for the 11th global Host City Conference in Glasgow are centered on networking, learning, exposure, partnerships, inspiration, and the development of a long-term vision.

We anticipate valuable networking opportunities with industry experts, rightsholders, and potential partners, as well as discovering adaptable best practices for our unique situation. With distinctive qualities setting Florida's Sports Coast apart, we aim to use this conference to showcase these unique selling points that make us an attractive choice for events.

Our aspiration is to gain fresh ideas and a renewed sense of purpose in our journey to be recognized as a respected event destination. This event is pivotal in establishing ourselves as such and securing our position as a hub for sports events.

Mathew Ratner: Maimi is as global brand and in order to keep the destination top of mind, we need to showcase ourselves to the world and there’s no better place than to be at Host City to meet and learn from the leading industry professionals that will be in attendance.

Host City: What role do events play for your local audiences and society?

Consuelo Sanchez: Sporting events play a multifaceted and significant role in the life of Florida's Sports Coast, Pasco County, FL, enriching both local audiences and our society. These events have far-reaching effects on various aspects of our community; they stimulate economic growth by drawing visitors who spend on accommodations, dining, and more, supporting local businesses and jobs. These events also promote community engagement, social cohesion, and cultural exchange, fostering a sense of togetherness and diverse cultural experiences. Furthermore, they offer opportunities for education, better quality of life by inspiring healthier lifestyles, and contributing to the region's infrastructure development. In essence, sporting events enhance the quality of life, cultural enrichment, and the overall well-being of our community.

Mathew Ratner: Sporting events play a significant role for local audiences and society in Miami, as they do in many other cities around the world. Sporting events provide a source of entertainment and recreation for residents. Miami is home to several professional sports teams, including the Miami Dolphins (NFL), Miami Heat (NBA), Miami Marlins (MLB), and Inter Miami CF (MLS), as well as numerous college and amateur sports teams. These teams offer a wide range of sports for fans to enjoy, from football and basketball to baseball and soccer.

Sporting events can have a significant economic impact on the local economy. Miami attracts tourists and visitors from around the world to attend games and events. These visitors spend money on tickets, concessions, hotels, restaurants, and other local businesses, contributing to job creation and economic growth in the region. Miami's status as an international sports destination attracts high-profile events, such as FIFA World Cup, Super Bowl, Formula 1, World Baseball Classic, NASCAR and major tennis tournaments, showcasing Miami to a global audience, boosting the city's tourism industry, and promoting it as a desirable place to visit and live.

Host City: What are the other elements of your event hosting strategy going forward?

Mathew Ratner: Our event hosting strategy for Florida's Sports Coast combines diversification, infrastructure investment, marketing, community engagement, partnerships, and post-event evaluation. We prioritize diversifying our portfolio by hosting a broad spectrum of events, including youth, adult, conventional, and non-conventional sports, as well as adaptive sports. This approach helps us attract a wide range of athletes and spectators while supporting underserved sports audiences.

Furthermore, we are committed to investing in sports infrastructure through the construction and renovation of top-notch facilities. This not only appeals to event organizers but also benefits our local sports community.

In terms of marketing, we leverage digital platforms, social media, and collaborations with event organizers to showcase Pasco County's unique attributes and emphasize our dedication to hosting successful events.

Collaboration with sports organizations, event planners, and local businesses is integral to our approach, as these partnerships contribute to effective event management and positive experiences for all involved. After each event, we conduct thorough evaluations to gather feedback and insights, facilitating continuous improvement and better experiences for all stakeholders.

In our pursuit of event hosting excellence, we are firmly focused on building long-term partnerships. By fostering these enduring relationships, we aim to provide not only memorable experiences but also sustainable, mutually beneficial connections for event organizers and their participants. Our commitment to the long-term is a cornerstone of our strategy, ensuring that we continue to be the preferred destination for years to come.

Mathew Ratner: Miami is a diverse and multicultural city, and sports can serve as a unifying force that brings people from different backgrounds together. People of all ethnicities and backgrounds come together to support their teams and countries, fostering a sense of unity and cultural integration.

Miami is known for hosting a wide range of sporting events from world-class marathons to dragon boat racing. There is a venue in Miami that can suit most major events that don’t involve snow –

and we can probably create that environment if we need!

We’ve always had a strong sense of community and when a major event comes into town, the destination comes together to put on the best event possible. This collaborative community effort is essential to Miami’s success in hosting events.

About The Florida Sports Foundation

The Florida Sports Foundation, a 501(C) 3 non-profit corporation, is the official sports promotion and development organization for the State of Florida. It is charged with the promotion and development of professional, amateur, recreational sports, and physical fitness opportunities that produce a thriving Florida sports industry and environment. With a seemingly endless list of sporting ventures and venues, the Florida Sports Foundation strives to promote Florida’s unique sports industry. The Foundation’s staff is dedicated to serving the needs and interests of Florida’s sports community and assists with all questions concerning Florida sporting activities and issues.

For more information visit: https://playinflorida.com/

Host City: How important are events for tourism and economic growth in Atlantic Canada?

Stefanie Turner: Events are fundamental drivers of tourism and economic growth in Atlantic Canada. They serve as magnets, attracting visitors from various regions, both nationally and internationally. These visitors contribute significantly to the local economy by spending on accommodations, dining, transportation, and other goods and services. Events generate revenue not only through ticket sales but also by promoting local businesses and products while enhancing the region's marketability. Furthermore, events create jobs and stimulate investments, providing a vital boost to the economy of Atlantic Canada.

Host City: How would you describe the social and cultural impacts that major events can achieve?

Stefanie Turner: Major events have the power to transform communities socially and culturally. They foster a sense of pride and unity among residents, encouraging active participation and volunteerism. These events celebrate the unique cultural heritage of Atlantic Canada, showcasing its traditions, arts, and culinary delights. They provide a platform for local artists and musicians to display their talents, preserving and promoting the region's cultural identity. Major events often incorporate educational components, raising awareness about local history, environmental conservation, and social issues, contributing to a more informed and socially conscious society.

Host City: How important is partnership work for you as an organization? What are your key relationships and how do you go about nurturing them?

Stefanie Turner: Collaborative partnerships are vital for Event Atlantic's success. We engage in close cooperation with various government entities at the federal, provincial, and municipal levels, as well as national organizations such as Sport Tourism Canada and Festivals and Major Events.

Our collaborations extend to venues, community organizations, the local supply sector, and dedicated sponsors, all of whom play a crucial role in ensuring the success of our organization and the events hosted by our members. Establishing strong relationships with these stakeholders is built upon principles of open communication, mutual respect, and shared objectives. We actively involve our partners in our organization's growth planning process through our 'Meeting of the Minds' working groups.

We publicly recognize their valuable contributions via our Excellence Awards Program and create networking opportunities and collaborative sessions at our annual Event Summit. Additionally, we host regular meetings with our federal and provincial partners, fostering connections not only between us and them but also among the partners themselves. We firmly believe in the power of mutual learning, acknowledging that everyone has something valuable to share.

Our partnerships serve as platforms for this reciprocal education, driving the entire industry forward through shared knowledge and experiences.

Host City: The theme of Host City 2023 is “Driving and Reacting to Change.” What are the major changes that are impacting event hosting in Atlantic Canada?

Stefanie Turner: Certainly, the landscape of event hosting in Atlantic Canada is undergoing significant transformations due to several key factors. There is a heightened emphasis on sustainability and environmental responsibility, with event organizers increasingly adopting eco-friendly practices and initiatives to reduce their ecological impact. Additionally, the integration of technology has become a prominent trend, enhancing the overall event experience for attendees and expanding the reach of events to a larger audience. Furthermore, there is a growing focus on inclusivity, diversity, and social responsibility, with events becoming platforms to celebrate various cultures and traditions.

However, challenges such as staffing and volunteer shortages pose hurdles in organizing these events effectively. Moreover, inflation has impacted budgeting and financial planning for events, requiring careful consideration of resources. Another noteworthy change is the extension of the event hosting season into shoulder months, allowing for more diverse and year-round event opportunities. Alongside this, there is a positive shift in perception, with increased recognition of the positive impact that event hosting can have on the local community.

Communities are understanding the economic and social benefits, fostering a more supportive environment for events. In this evolving landscape, sponsors are also changing their approach, preferring experience over exposure when approached for support. This shift indicates the importance of creating meaningful and engaging event experiences that resonate with both sponsors and attendees, emphasizing the value of the event beyond mere visibility. These collective changes are shaping the future of event hosting in Atlantic Canada, driving the industry towards a more sustainable, inclusive, and impactful direction.

Host City: What kind of changes are you looking to bring about as an organization?

Stefanie Turner: Event Atlantic is dedicated to instigating positive change within Atlantic Canada. We are actively working towards establishing stronger hosting partnerships among neighbouring municipalities and provinces, shifting from traditional competition to collaborative efforts.

This approach will pave the way for Atlantic Canada to host larger-scale events, contributing significantly to the region's growth. Our focus lies in supporting the creation of memorable and impactful experiences for event attendees.

Concurrently, we are committed to fostering a more sustainable, inclusive, and socially conscious event landscape in Atlantic Canada. To achieve this, we will continue to provide extensive professional development opportunities tailored to current industry needs, develop essential resources for the Atlantic Canadian event industry, actively promote the region, and continue to celebrate the contributions of those individuals and organizations that enhance the success of events in Atlantic Canada.

Through these initiatives, we are determined to elevate the event industry in the region and leave a lasting positive impact on Atlantic Canada. To find out more visit https://eventatlantic.ca/