2023 Agenda

PANEL 1: The future of mass gatherings in a changing world
In a dynamic, innovative world, how can major international events stay relevant, flexible, credible and consumable? From climate change to digitalisation, what are the existential risks and future opportunities for hosts, owners, organisers, sponsors and suppliers? How can we navigate major geopolitical issues? How can events return on the values of the host?

PANEL 2: The event algorithm: unleashing the power of events to reach people
What is the secret behind the success of the world’s most popular events, and how can technology be deployed to amplify this success? What tools and methodologies for data can the event industry benefiting from adopting?

PANEL 3: Transformative partnerships
How are partnerships between event stakeholders evolving? How can we improve knowledge transfer? How can we create event calendars that work for all stakeholders? Are the priorities of rights holders, hosts, sponsors and suppliers aligned? How is the supply chain for events developing?

PANEL 4: Media and monetisation
What are the emerging trends in broadcasting, media consumption, and rights monetisation for major events? Will broadcasters continue to compete for rights in large numbers? If not, how will rights be monetised?

PANEL 5: How events can drive changes in sustainability and equality
How are events contributing to gender diversity, accessibility & equality? How can the major events sector be at the forefront of environmental sustainability? And how are sustainability and equality linked?

PANEL 8: Strategic development of destinations through sport and events
The policy-led approach: what are the key priorities for governments, and how can major events align with them? What can events do to promote the strategic priorities of host regions and cities? How are nations developing their cities, societies and economy through sport and events? What role can the international community of experts play in the positive development of economies in transition? What are the compromises and opportunities within the ever-evolving legislative and policy landscapes we inhabit?

PANEL 9: Quantifying the less tangible impacts of events
Quantifying the transformative power of events: how can we identify, deliver and quantify the broad range of event impacts? Is it possible to demonstrate impacts that are more intangible, and how can such benefits be communicated?

Fireside Chat: Sustainable infrastructure for Milano Cortina 2026
Giulio Alessandrini, Director of Venues & Infrastructure, Fondazione Milano Cortina 2026 Organising Committee for the Olympic and Paralympic Winter Games

PANEL 10: Transforming sports and entertainment experiences
Which new and emerging sports hold the greatest potential for growth? What new formats are emerging for new events? How can we shake up events to make them less elite? How can we increase integration of para and women’s sports? What kind of experiences do audiences demand now, and how are rightsholders and hosts providing them? How are events capitalising on the rise of premiumisation and VIP experiences, while continuing to make events accessible? What can sports and entertainment learn from each other about creating compelling, engaging emotional content?