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2023 Agenda

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HOST CITY 2023
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2023 Agenda
Mon 20th Nov Tue 21st Nov 

 * Subject to change

Day 1: Monday 20 November 2023
Technology & Innovation Centre, Glasgow

08:00 Registration, Coffee & Networking
09:00 Welcome & Keynote Addresses
Matthew Astill, CEO, Cavendish Group
Susan Deighan, Chief Executive, Glasgow Life
Paul Bush OBE, Director of Events, VisitScotland
09:25 Conference Introduction: Driving and Reacting to Change
David de Behr, Head of Sales, Major Events, Aggreko
09:30

PANEL 1: The future of mass gatherings in a changing world
In a dynamic, innovative world, how can major international events stay relevant, flexible, credible and consumable? From climate change to digitalisation, what are the existential risks and future opportunities for hosts, owners, organisers, sponsors and suppliers? How can we navigate major geopolitical issues? How can events return on the values of the host?

10:15

PANEL 2: The event algorithm: unleashing the power of events to reach people
What is the secret behind the success of the world’s most popular events, and how can technology be deployed to amplify this success? What tools and methodologies for data can the event industry benefiting from adopting?

11:00-11:30 Refreshments & networking break
11:30 Fireside Chat: The LA28 Olympics and Paralympics: creating what’s next
Overview of the LA28 Olympic and Paralympic Games vision and mission; overview of sport parks concept and use of existing venues; Games Plan including sports programme and venue mapping
Hilary Ash, Vice President, Games Delivery & Infrastructure, LA28
11:45

PANEL 3: Transformative partnerships
How are partnerships between event stakeholders evolving? How can we improve knowledge transfer? How can we create event calendars that work for all stakeholders? Are the priorities of rights holders, hosts, sponsors and suppliers aligned? How is the supply chain for events developing?

12:30 Presentation
Mike Golub, President of Business, SlamBall League
12:45 Presentation: Transport Operations for Ryder Cup 2023
Stefano Manelli, Director, Citec Italy
12:55 Lunch & networking break
Sponsored by Aggreko
14:00 Presentation: AI in Sports, Entertainment & Tourism
Vikram Philip Rajkumar, Account Director, Satisfi Labs
14:10

PANEL 4: Media and monetisation
What are the emerging trends in broadcasting, media consumption, and rights monetisation for major events? Will broadcasters continue to compete for rights in large numbers? If not, how will rights be monetised?

14:45 Presentation: AIR RACE X, a 5-Dimensional Motorsport that Transcends Time and Space
Simone Hawkins, International Relations Manager at Air Race X
Desmond Barry, Project Manager, Air Race X
15:00

PANEL 5: How events can drive changes in sustainability and equality
How are events contributing to gender diversity, accessibility & equality? How can the major events sector be at the forefront of environmental sustainability? And how are sustainability and equality linked?

15:45 Refreshments & networking break
Sponsored by Explore Edmonton Corporation
16:15 PANEL 6: Case Study – The Florida Landscape
Liese Abili, Vice President of Sports Development, Florida Sports Foundation
Mathew Ratner, Director, Sports & Entertainment Tourism, Greater Miami Convention & Visitors Bureau
Consuelo Sanchez, Tourism Assistant Director, Pasco County
16:40 PANEL 7: Transforming event delivery
How are we embracing and preparing for change as organisations? Are we making planning and delivery more efficient? Are our processes becoming smarter and agile? How is the event industry ecosystem consolidating, and what impact is this having on diverse stakeholders? How can we develop strategies to manage and mitigate risks that may affect event operations, services and logistics?
17:25 Case Study
West Midlands
17:40 Day One conference close
18:15-20:30 Civic Reception
Hosted by Lord Provost Jacqueline McLaren, Glasgow City Council
Guest speaker:
Sir Craig Reedie GBE, Honorary Member, International Olympic Committee

   

Day Two: Tuesday 21 November 2023

08:30 Registration, coffee & networking
09:00 Keynote Address
Christina McKelvie MSP, Minister for Culture, Europe and International Development, Scotland
09:15

PANEL 8: Strategic development of destinations through sport and events
The policy-led approach: what are the key priorities for governments, and how can major events align with them? What can events do to promote the strategic priorities of host regions and cities? How are nations developing their cities, societies and economy through sport and events? What role can the international community of experts play in the positive development of economies in transition? What are the compromises and opportunities within the ever-evolving legislative and policy landscapes we inhabit?

10:00

PANEL 9: Quantifying the less tangible impacts of events
Quantifying the transformative power of events: how can we identify, deliver and quantify the broad range of event impacts? Is it possible to demonstrate impacts that are more intangible, and how can such benefits be communicated?

10:45 Morning refreshments & networking break
11:15

Fireside Chat: Sustainable infrastructure for Milano Cortina 2026
Giulio Alessandrini, Director of Venues & Infrastructure, Fondazione Milano Cortina 2026 Organising Committee for the Olympic and Paralympic Winter Games

11:40

PANEL 10: Transforming sports and entertainment experiences
Which new and emerging sports hold the greatest potential for growth? What new formats are emerging for new events? How can we shake up events to make them less elite? How can we increase integration of para and women’s sports? What kind of experiences do audiences demand now, and how are rightsholders and hosts providing them? How are events capitalising on the rise of premiumisation and VIP experiences, while continuing to make events accessible? What can sports and entertainment learn from each other about creating compelling, engaging emotional content?

12:55 Closing remarks
Adam Soroka, CEO, Cavendish Ltd
13:00 Conference Close

 

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