• Why is it more important than ever to define and communicate the purpose and value of hosting major events?
• How are major event hosts rethinking the strategic aims of hosting major events?
• How are rights holders reimagining the purpose of their properties?

Speakers
Sir Craig Reedie GBE, Member, International Olympic Committee
Khunying Patama Leeswadtrakul, Member, International Olympic Committee and Vice President, Badminton World Federation
Sally Edwards, Senior Advisor, Dubai Tourism
Paul J. Foster, Chief Operating Officer, Global Esports Federation

Moderator
Paul Bush OBE, Director of Events, VisitScotland

• Updates on event preparations amid Covid-19
• How to balance the demands of “Games time” with long term needs
• Stories of successful sports and community development through event hosting

Speakers
Etienne Thobois, CEO, Paris 2024 Organising Committee for the Olympic and Paralympic Games
Fanta Diallo, Director of Sports, Youth and Community, City of Dakar
Ian Reid, CEO, Birmingham 2022 Commonwealth Games
Niels de Vos, Executive Director, World Athletics Championships Oregon22

Moderator:
Julia Amour, Director, Festivals Edinburgh

• Is BLM causing sports, business and cultural events industries to change for the better?
• Is what is being done simply tokenistic?
• How city and event leaders acknowledge the past and improve the future

Speakers
Densign White, Chair, Sporting Equals and CEO, International Mixed Martial Arts Federation
Brian Lewis, President, Trinidad and Tobago Olympic Committee

Moderator:
David Grevemberg, Chief Executive, Commonwealth Games Federation

• Gender: how to break the glass ceiling
• Maximising the contribution of people with disability

Speakers
Baroness Grey-Thompson DBE, DL, Independent Crossbench Peer, The House of Lords
Sabrina Ibanez, Secretary General, FEI
Kate Caithness CBE, President, World Curling
Jimena Saldaña, Vice President, Mexican Olympic Committee

Moderator:
Ishveen Anand, Founder & CEO, OpenSponsorship

RUNNING PARALLEL:
Event Impact Measures Workshop
SPEAKERS:

• Iain Edmondson, Director, International Association of Event Hosts
• Jidong Wang, Project Coordinator, ASOIF
• Kim Mejnert Frydensbjerg, Head of Events, Wonderful Copenhagen
• James Savage, Senior Manager, Deloitte
• Mark Stewart, Senior Events Manager, EventScotland
• Maria Ramos, Head of Brand and Marketing, World Athletics

• Leaders’ perspectives on how to optimise information systems
• Understanding and managing an event’s data ecosystem
• Are major events a good showcase for technology innovation?

Speakers
Bruno Marie-Rose, Director of Technology, Paris 2024 Organising Committee for the Olympic and Paralympic Games
David De Behr, Head of Sales, Aggreko Event Services
Martin Fitchie, Director, Motion Technology Services

Moderator:
Fiona Green, Director and Co-Founder, Winners FDD

• Best practice on planning and delivering events “with Covid” to safeguard public health
• How can rights holders, cities and other stakeholders share cost and risk?
• Growing regionalism and focus on domestic events – a short term trend?

Speakers
Sven Bossu, CEO, International Association of Convention Centres (AIPC)
Mandy Keegan, Director Media Operations, Expo 2020 Dubai
Annie Hairsine, Director of Programme Management & Integrated Planning, Birmingham 2022 Commonwealth Games

Moderator:
Nick White, Partner, Charles Russell Speechlys LLP

RUNNING PARALLEL:
Procurement Workshop
SPEAKERS:

• Olivier Debargue, Director of Procurement, Paris 2024
• Fiona Adams, Head of Procurement, Birmingham 2022
• Chair: David Grady, Chief Financial Officer, Birmingham 2022

• How to run a sustainable event
• The role of events in creating a sustainable tourism sector
• Sustainability in the supply chain

Speakers
Federico Addiechi, Head of Sustainability and Environment, FIFA
Georgina Grenon, Director of Environmental Excellence, Paris 2024 Organising Committee for the Olympic and Paralympic Games
Jacob Gough, Production Director, Coventry City of Culture Trust

Moderator:
Nicoletta Piccolrovazzi, Global Technology & Sustainability Director, Dow Olympic & Sports Solutions

• Aligning event strategies with green city plans
• How events can help cities can sustain their position as focal points in the digital, post-Covid age
• The role of events in developing creative industries and societies

Speakers
Tim Briercliffe, Secretary General, AIPH – International Association of Horticultural Producers
Monika Stepniak, Director of the Office for Coordination of the 3rd European Games, Ministry of State Assets, Poland
Tatiana Zhuravleva, Head of Centre for Urban Competencies, Agency for Strategic Initiatives
Andrew Newman, Director of Workforce and Volunteering, Birmingham 2022 Commonwealth Games
Terry Hasseltine, Bid Leader, Baltimore-Maryland 2026 Host Destination - FIFA World Cup

Moderator:
Joanne Deponio, UEFA EURO 2020 (Glasgow) Host City Project Lead at Glasgow Life

• Sector health check – where do we go from here?
• What strengths have carried our sector through the storm?
• Is the industry and its supply chain being sufficiently supported?

Speakers
Michelle Hooper, Tournament Director, Rugby World Cup New Zealand 2021
John Langford, Chief Operating Officer, AEG Europe
Joe Ryan, Head of Health and Safety at Birmingham 2022 Commonwealth Games

Moderator:
Chris Barrett, Editor, Access All Areas

• Chenine Bhathena, Creative Director, Coventry City of Culture Trust
• Sam Hunt, Programme Director, Festival UK 2022
• Raidene Carter, Executive Producer, Cultural Programme & Live Sites, Birmingham 2022
• Chair: Andrew Dixon, Chief Executive, Culture Creativity Place

Host City Update: Tokyo 2020
Tatsuo Ogura, Director, International Communications, Tokyo Organising Committee of the Olympic and Paralympic Games

• Preparing for the reality of hybrid events
• Integrating esports, VR and AR into event strategies
• Applying the measurability of digital events to the real world

Speakers
Michael Cole, Chief Technology Officer, European Tour
Alban Dechelotte, Head of Partnerships & Business Development EMEA, Riot Games
Michael Dhulst, Co-Founder & CEO, Super League Triathlon
Chester King, Vice President & Chair, Education, Culture and Wellness Commission, Global Esports Federation

Moderator:
Andy Westlake, Chairman, European Sponsorship Association

Speakers
Tati Baker, Derin Adetosoye, Aiden Vincent and Alexa Rendell, Open Talent Call Finalists, Formula E
Moderator: Katie Traxton, Chief Communications Officer, Formula E

• How to identify and communicate your event’s raison d’être
• How event organisers can better understand and reflect public priorities
• The role of events in building active, resilient communities

Speakers
Jakob Larsen, Director of Competition and Events, World Athletics
Aoife Delmas, Director of Business Development, European Society of Cardiology
Robbie Clyde, Head of EventScotland, VisitScotland
Sven Stimac, Chief Operating Officer, Floriade Expo 2022

Moderator:
Adam Nelson, Deputy Editor, Sport Business International

EXPO BREAK

Workshop: Refocusing for destination impact - Co-produced with Glasgow Convention Bureau

SPEAKERS

• Emily Blitz, Director, Conferences International AIDS Society (IAS)
• Nicky Redmond, Managing Director, Refocus Communication
• Angeline van den Broecke, Global Business Development and Marketing Director, Kuala Lumpur Convention Centre
• Neil Brownlee, Head of Business Events, VisitScotland
• MODERATOR: Aileen Crawford, Head of Conventions, Glasgow Convention Bureau

• Permanent vs temporary: aligning infrastructure plans with legacy needs
• Rethinking procurement and the supply chain
• The festival experience: building a temporary city

Speakers
Christian Hirschmüller, Head of Technical Services & Overlay, UEFA Events S.A.
David Leather, CEO, CGF Partnerships
Stephen Davis, Managing Director and Founder, SDD Concerts
Marion Schoene, CEO, Olympiapark Munich

Moderator:
Daniel Cordey, Chairman, Association of Global Event Suppliers

• Future risks and opportunities
• What will festivals and concerts look like in 2021 and beyond?
• What new business models are emerging and how event owners are modernising

Speakers
Jakob Larsen, Director of Competition and Events, World Athletics
Geoff Ellis, CEO, DF Concerts
Bridget McConnell, Chief Executive, Glasgow Life

Moderator:
Ed Hula, Editor and founder, Around the Rings