The Higher Organising Committee for Expo 2020 signed an agreement on Tuesday that positions Hamdan Bin Mohammed Heritage Centre as its Heritage Strategic Partner.
Under the partnership, the Centre will organise a wide range of events and activities to promote the UAE’s heritage and culture during Expo 2020, which will be held in Dubai over nearly six months.
“The appointment constitutes an important step in our efforts to promote this international exhibition, add a cultural and heritage dimension to the event and enrich the experience for visitors and exhibitors,” said Her Excellency Reem Al Hashimy, Managing Director of Expo 2020 Higher Committee.
“As a credible and trusted source on UAE national heritage and cultural traditions, the Centre has played a salutary role in preserving the country’s heritage and passing it on from one generation to the next. We are fully confident that the Hamdan Bin Mohammed Heritage Centre will be able to achieve our goals for the Expo 2020, promote this international event effectively and highlight the heritage of our beloved nation in a befitting and honourable way.”
His Excellency Abdullah Hamdan Bin Dalmouk, CEO of Hamdan Bin Mohammed Heritage Centre, said “We look forward to working together with the Higher Organising Committee for Expo 2020 and establish the heritage concepts of the UAE to create a unique experience for all visitors.
Up to 25 million people are expected to visit the Expo, of which 70 per cent are expected to be from overseas.
“The exhibition provides our country an opportunity to show the world its capability for innovation by staging a world-class event that combines state-of-the-art technology with a proud display of our cultural heritage and traditions.”
Expo 2020 will be held in Dubai from 20 October to 10 April 2021 under the slogan “Connecting Minds, Creating the Future”. With three thematic concepts of “Mobility, Sustainability and Opportunity”, the exhibition seeks to nurture new partnerships for future growth and sustainability.
The event coincides with the UAE’s 50th National Day and as Dubai is taking the opportunity to celebrate and promote the host nation.
“We have been able to make huge progress in several areas, foremost among which is building a pool of globally competitive Emirati individuals, consolidating citizens’ sense of belonging to their homeland and strengthening the national identity among the youth, and generally deepening patriotic fervour among people all around the UAE,” said Bin Dalmouk.
Expo 2020 will be the first to be held in the MENASA (Middle East, North Africa and South Asia) region.