The International Committee on Thursday launched a Register of Consultants representing cities bidding for the 2024 Olympic Games.
The register was one of the recommendations of Olympic Agenda 2020, the “strategic roadmap for the Olympic Movement” initiated by IOC president Thomas Bach and unanimously approved by IOC members last year.
The news was welcomed by Mike Lee OBE, chairman of Vero Communications, who has been involved in a number of successful Olympic bids including London 2012, Rio 2016, PyeongChang 2018 and Buenos Aires 2018.
“I think the idea of a register and codes of ethics and conduct are a very good way forward; we are very pleased to see that.” he told HOST CITY.
“Like others, we will be making an application to be on that register and I think it’s a healthy development and it’s something which the business in sport in general should embrace.
“Certainly you see it in other walks of life – it’s been around in the public affairs industry in many countries, so it’s a good thing and all part of increasing the opening and transparency of the bidding process."
According to the IOC, all consultants wishing to participate in or support a candidature for the Olympic Games must be entered in the IOC’s Register of Consultants list for the city concerned.
Entry in the Register is a prerequisite for providing any service and/or signing any service contract by the National Olympic Committee (NOC) and/or the city.
The Register and Rules of Conduct form part of Olympic Agenda 2020’s Recommendation 3, which aims to reduce the cost of bidding for the Olympic Games, stating: “The IOC to create and monitor a register of consultants/lobbyists eligible to work for a bid city. Formal acceptance of the IOC Code of Ethics and Code of Conduct by such consultants/lobbyists as a prerequisite for listing in the register.”
The IOC considers a consultant to be any individual or company not linked by an employment contract to the NOC, the city or the bidding committee, and which/who participates in or supports a candidature by providing consultancy or similar services in any way and at any time.
The register will be published on www.olympic.org