[Source: The Sports Consultancy] INTERKULTUR, the world's leading organiser of international choir competitions and festivals, is delighted to announce that it has received an unprecedented 33 expressions of interest from potential host cities in 19 countries following the launch earlier this year of its first ever formal host city bidding process for the 2022 World Choir Games. As a result, INTERKULTUR has announced today that it is extremely likely they will use this process to simultaneously award the 2024 host.
Having chosen to partner with London based event-tendering specialists, The Sports Consultancy, INTERKULTUR has demonstrated the benefit of running a highly targeted and structured bidding process which clearly articulates the benefits and is based on a core value proposition.
Applicants are now required to complete a bid file to be submitted by 25th October 2019; following which an evaluation will confirm the cities that will go through to the Candidate phase. INTERKULTUR will visit all Candidates in January 2020, and the host(s) will be announced in March 2020. A handover for the 2022 host will then take place at the 2020 World Choir Games in Flanders, Belgium.
The World Choir Games, launched in 2000 and hosted biennially, is the pinnacle of international competition for amateur choral singers and attracts over 25,000 vocalists from more than 70 countries around the world.
Commenting on the bidding process, Günter Titsch, President INTERKULTUR said: “It is hugely satisfying to see the strong global appeal our event is generating reflected in the number of cities around the world interested in hosting future editions. We are thankful to the work of The Sports Consultancy whose professional approach is clearly having a meaningful impact.”
Sian Jenkins, Senior Consultant, The Sports Consultancy, added: “We are delighted with the response we have achieved so far. We see real value in this unique event, and we are excited to work closely with the cities who have expressed an interest as they develop their bids. It is of utmost importance to us that we deliver a structured and professional process and feedback to date has indicated our interested cities value this approach highly.”
