Host City: The largest meeting of cities and sports, business and cultural events
  • Login
  • Get Newsletter

#####

  • Home
  • HOST CITY 2023
    • Event Information
    • 2023 Agenda
    • Speakers
    • Hosted Buyer Programme
    • Sponsors & Partners
    • Conference Venue
    • Register
  • Past Events
    • HOST CITY 2022
      • Event Information
      • Agenda
      • Speakers
      • Post-Event Magazine
      • Host City 2022 Audio Playlist
    • HOST CITY 2021
      • Conference Recordings
  • Magazine
  • News
  • Contact Us

Event Bidding

You are here

Home
»
News
»
Tokyo 2020's Test Events to be Branded "READY STEADY TOKYO"

Tokyo 2020's Test Events to be Branded "READY STEADY TOKYO"

23rd Jan, 2019 Posted In Event Bidding Posted By: Editorial staff comments
Tweet
The Test Events Logo
The Test Events Logo: "READY STEADY TOKYO"

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today unveiled the official brand name and logo for the test events they will be organising.

The brand name–“READY STEADY TOKYO”–aims to express the excitement that continues to build as the Olympic and Paralympic Games Tokyo 2020 edge closer. It derives from the “ready, steady, go!” used to start a race, with “STEADY” additionally signifying Tokyo 2020 is keeping to its charted course as it heads towards its goal of hosting incredible Games. The overall message of the brand name is “We are ready for Tokyo 2020. Let's stay focused as we move forward to a successful Games.”

The design of the new logo, expressed using brush strokes that echo Japanese calligraphy, is inspired by the passion and powerful movements of dynamic athletes, exuding sweat, splashing water and kicking up earth as they perform.

“READY STEADY TOKYO” will give organisers valuable experience of managing events in the Olympic and Paralympic venues. Other test events will allow the Japanese public to catch a glimpse of the world's best athletes in those disciplines, including potential Olympic and Paralympic Games competitors, while discovering new sports and new heroes.

Overall, 56 test events will be held until May 2020 - some during scheduled domestic and international sporting events that happen to be taking place in Japan during the build-up to the Tokyo 2020 Games, and 22 others comprising dedicated Olympic and Paralympic test events organised by Tokyo 2020. The new brand name and logo will feature exclusively at the dedicated events.

For Tokyo 2020, the objective of the test events will be to provide its management and operations staff with hands-on experience of running events and allow them to collaborate with delivery partners to ensure the smooth operation of the Games. Test events are an important part of the wider operational readiness programme for the Games which includes comprehensive training and exercises for Tokyo 2020 and partners.

Related Topics: Tokyo 2020
Tweet

Search form

Twitter Feed

Tweets by @Host_City

Tag Cloud

ASOIF Gold Coast 2018 Minsk 2019 Ethics HOST CITY 2017 Brisbane 2032 Swimming Championships IT fifa world cup 2018

Newsletter Signup

Signup to receive the latest Host City updates directly to your inbox 

Signup Now

Cavendish Group International Ltd. © 2019, All rights reserved. 2nd Floor Front, 116-118 Chancery Lane, London WC2A 1PP, United Kingdom