The brand name–“READY STEADY TOKYO”–aims to express the excitement that continues to build as the Olympic and Paralympic Games Tokyo 2020 edge closer. It derives from the “ready, steady, go!” used to start a race, with “STEADY” additionally signifying Tokyo 2020 is keeping to its charted course as it heads towards its goal of hosting incredible Games. The overall message of the brand name is “We are ready for Tokyo 2020. Let's stay focused as we move forward to a successful Games.”
The design of the new logo, expressed using brush strokes that echo Japanese calligraphy, is inspired by the passion and powerful movements of dynamic athletes, exuding sweat, splashing water and kicking up earth as they perform.
“READY STEADY TOKYO” will give organisers valuable experience of managing events in the Olympic and Paralympic venues. Other test events will allow the Japanese public to catch a glimpse of the world's best athletes in those disciplines, including potential Olympic and Paralympic Games competitors, while discovering new sports and new heroes.
Overall, 56 test events will be held until May 2020 - some during scheduled domestic and international sporting events that happen to be taking place in Japan during the build-up to the Tokyo 2020 Games, and 22 others comprising dedicated Olympic and Paralympic test events organised by Tokyo 2020. The new brand name and logo will feature exclusively at the dedicated events.
For Tokyo 2020, the objective of the test events will be to provide its management and operations staff with hands-on experience of running events and allow them to collaborate with delivery partners to ensure the smooth operation of the Games. Test events are an important part of the wider operational readiness programme for the Games which includes comprehensive training and exercises for Tokyo 2020 and partners.
