SPORTELAsia is the world’s leading sports media and marketing convention, which brings together the international sports business community and will be held in Singapore from 13 to 15 March 2018. We are pleased to present the programme of conferences:

TUESDAY 13 March

· YUTANG SPORTS PANEL - 14:00-14:30 - “The Media Rights and Sports Media Landscape in Chinese Sports Industry”

The roles of Chinese media in driving the growth of Chinese media rights market. How to achieve the best results working with them? Is there growing space for the Chinese sports media and media rights market? What are the main problems with the media rights market in China? What are the developing trends/directions in Chinese sports media? How to deal with the balance between traditional media like TV and new digital media? Advices for rights holders regarding working with Chinese sports media. Advices for Chinese sports media.

Moderator: Tingting Zhang, International Business Manager, Yutang Sports Speakers: Celine Shi, Vice President, Alisports - Arthur Wei, SVP, General Manager, Sina Sports

· ONE CHAMPIONSHIP KEYNOTE - 15:00-15:30 - “The Power of Martial Arts in Igniting Hope and Changing lives”

ONE Championship Chairman and CEO, Chatri Sityodtong, details how he escaped the clutches of extreme poverty growing up as a young boy in Thailand, to graduating from one of the most prestigious schools in the world at Harvard, and eventually building the largest global sports media property in Asian history, ONE Championship. The talk centers on the specific role martial arts has played in his life and how it powered him through the most difficult times. Sityodtong is a highly-successful entrepreneur with vast experience in various businesses. His wealth of knowledge and expertise, as well as the values which he holds dear, provides a sensational combination of business-savvy and determination. Listen to the story of how Sityodtong survived extreme poverty, changed his life, and is now helping others to change their lives for the better through martial arts.

Speaker: Chatri Sityodtong, Chairman & Chief Executive Officer, ONE Championship

· SPORTELEXPERT PANEL - 16:00-16:45 in association with TV Sports Markets - “Success of European Football Rights in Asia”

In some Asian territories, the European leagues can realistically compete with domestic leagues, and it is important to establish why this is and for how long this can continue. The TV Sports Markets panel will look into what has created the interest in European football in Asia up to this point and will address issues each competition faces in competing for continued growth in the continent. This year will explain plenty about the current position of European football properties in Asia, with the English Premier League, Spanish LaLiga and Italian Serie A rights to be sold across the region between now and the start of the 2018-19 season. Can we expect to see increases in value for any or all of the leagues? China and India have often stood out as particular Asian markets where growth in interest in football is expected in the coming years. With the Chinese government supporting Chinese investment in football, it is important to ask whether China holds the key to Asian growth for all major football properties. Which other markets will be key for rightsholders in the coming years?

Moderator: David Cook, Reporter, Asia-Pacific - TV Sports Markets Speakers: TBC

WEDNESDAY 14 March

· ASN PANEL - 10:30-11:00 “Brands Want More than Audience Ratings”

Having a blue chip sports platform with a huge content footprint is, arguably, now hygiene for a large scale brand investor in sports. But it’s not the only defining quality that will swing a sponsorship. ASN - the utterly independent go-to sponsorship intelligence provider for Asia - will ask some of Asia’s challenger brands about their needs from a sports sponsorship and where sports promoters often go wrong with their platforms. Building on the topic in hand, the panel will also dive into the other metrics and insights that they need today, which in turn enable them to put together compelling renewal business cases for their C-suite.

Moderator: Ben Heyhoe Flint, CEO, ASN Speakers: Kate Geraghty: Director, Group Corporate Communications & Events, Fwd Insurance Group - Sean Davidson: Head of Marketing & Communications, Asia Pacific - Tata Consultancy Services, Ajay Mohan, Head of Marketing, APJ - Intel Corporation Singapore

· BRIGHTCOVE PRESENTATION - 11:30-12:15 “From Eyeballs to Value and ROI”

Why every viewer engagement on mobile is crucial for ROI. Viewers in Asia are just as likely to view live sports content on mobile as on a TV set. For sports rights owners, delivering content on digital platforms not only opens up new revenue streams from ads or subscriptions, but also unleashes a different set of challenges. Consumer choice and recommendation is driving video content discovery. Loyalty to channels or specific content can be easily disintermediated by social recommendation. In this context as linear TV channels negotiate away their exclusive rights, maintaining a direct relationship with the viewing audience is critical. Brightcove streams billions of videos every month for the biggest names in the sports, media and entertainment sector. Working with major media companies in Asia, Brightcove facilitates the ability for media companies to promote and interact with video content encouraging viewers to register. Registration and content consumption data provide insights for future promotional campaigns, as well as contribute to quantifying advertising and sponsorship value. Brightcove will share best practices on realising audience value from their experience serving more TV organisations in Asia than any other video platform.

Speaker: Greg Armshaw, Head of Media, Asia, Brightcove, inc.

· SPORTELTECH PANEL – 13:30-14:30 in collaboration with Sports Video Group “OTT & Piracy in Asia an indepth look at what to expect”

This highlight panel discussion tackles the challenges and opportunities related to OTT services in Asia and also piracy and content protection. The sports marketplace in Asia will be driven dramatically by the use of smartphones and tablets that are often more important than a TV set. That reliance on digital devices requires new ways of content creation, distribution and marketing and we will discuss how to develop a strategy best suited for the diversity of cultures in Asia. Apart of social media strategies, pricing models and more, the session will also take a look at recent developments in content protection technologies and services. More than ever, the digital landscape requires a disciplined and focused approach to content protection and anti-piracy activities. It is a complex area that requires constant attention and our goal to showcase the most effective solutions to protect content and revenues.

Moderator: Ken Kerschbaumer, Editorial Director, Sports Video Group Speakers: Maurizio Barbieri, Head of Sports Partnerships, Sea, Twitter Chris Wagner, EVP, Marketplace Strategy, Neulion - Bastien Casalta, CTO, TMG

· LALIGA PRESENTATION” -16:00-17:00 “How New Media impacts Football”

Join LaLiga President Javier Tebas for an onstage interview on how the changing media landscape is impacting one of the world’s most-watched entertainment products: football. Not only has the Internet drastically increased the number of channels, it has also changed how people consume it. Learn about the impact on rights holders such as LaLiga and also hear about the opportunities that new media provide.

Speaker: Javier Tebas, President, LaLiga

THURSDAY 15 March

· SVG SINGAPORE OTT WORKSHOP -13:30 -16:30 in collaboration with Sports Video Group SVG and SPORTEL are pleased to announce its first ever event in Southeast Asia: the SVG Singapore OTT Workshop.

The Southeast Asia marketplace is embracing OTT services at a very high rate thanks to the proliferation of digital devices and the internet. The event will be held on the afternoon of 15 March and is open to qualified end users and sponsors of the event. The event is free to all registered Sportel attendees and will provide deeper insights into getting the most out of your OTT offering and creating a more compelling OTT experience.

13:30-14:00: Developing Your OTT Strategy - What steps should you take to make sure your OTT plans align with the needs of your viewers and audience? Moderator: Chris Wagner, Neulion, EVP, Marketplace Strategy and Co-Founder Panelists: Tim Martin, Founder & CEO, Rugby Pass

14:00-14:25: Global Trends in OTT - What is going on outside of the Southeast Asia region with respect to OTT offerings? Chris Wagner, Neulion EVP, Marketplace Strategy and Co-Founder interviewed by Ken Kerschbaumer, SVG, Co-Executive Director

14:25-14:40: Case Study

14:40-15:00 : Networking Break

15:00-15:30: Next-Generation Technologies: What’s Next in Audio and Video Experiences Understand new technologies that can make a difference for your viewers and help set your service apart from the competition.

Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories, inc. 15:30-15:45: Case Study 15:45-16:30: Stop Thief! Content Protection Strategies OTT services are under constant attack from those looking to illegally monetize the streams or to simply steal it and watch it for free. What steps can you take to protect your

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