[Source: World Triathlon] World Triathlon and Super League Triathlon have announced a partnership to grow a global esports series that will crown the official triathlon esport World Champions. The partnership will see the formation of the Arena Games Triathlon powered by Zwift, a series of events giving opportunities to ranked athletes and national federations to participate and pursue the official World Championship title.
The partnership between World Triathlon and Super League Triathlon is the next step in growing the innovative concept of esports into a new and officially recognised discipline for triathlon. Fully in line with the International Olympic Committee’s aspirations to develop esports with its Olympic Virtual Series, it also taps into the strong growth of virtual participation that emerged during the pandemic.
The Arena Games Triathlon powered by Zwift, developed by Super League, is a unique format that marries real life and virtual racing and realises triathlon’s potential as an esport. Off the back of winning the prestigious Sports Industry Awards title for Cutting Edge Events and the Sports Business Award for Most Innovative Business Response to COVID 19, the Arena Games Triathlon will see both organisations working together to grow a global series that crowns an official World Champion.
Investing in cutting edge technologies, audiovisual content and incredible race scenarios that will generate wide engagement and awareness, World Triathlon and Super League will together help take the Arena Games Triathlon to the next level for the benefit of fans, athletes, national federations and all stakeholders.
The Arena Games Triathlon series builds on the existing MOU between Super League and World Triathlon and will continue to celebrate gender equality, clean sport and fair competition, providing new race opportunities to athletes with the aim of taking the format to the very pinnacle of the sport.
Marisol Casado, World Triathlon President and IOC member, said: “We are absolutely delighted with this partnership. Both organisations have been working hard and investing significant resources to evolve our sport, growing audiences, and giving the athletes the best stages on which to perform at their best. So it is only natural for both World Triathlon and Super League to invest and work together. I am absolutely convinced that the Arena Games Triathlon will be a fantastic event for athletes, broadcasters, sponsors and fans alike.”
Super League Triathlon CEO, Michael D’hulst, said: “This is a very exciting day for the sport. By partnering together, Super League Triathlon and World Triathlon are taking the next step in what has already been a very steep growth curve for the Arena Games. With this partnership, the sky's the limit. This could well be the next Olympic triathlon discipline.”
“The Arena Games Triathlon powered by Zwift has already proved to be an award winning disruptor, recognised by athletes and the wider sports community, and with a growing appetite at the very top levels of sport to bring esport to a much wider audience, this is perfectly timed for the benefit of everyone in triathlon and to help deliver an even more exciting future.”
Super League Triathlon co-founder and Chairman, Leonid Boguslavsky, added: “When I was a kid I had a dream to create a new sport discipline. This is why I am very proud that we have created the Arena Games Triathlon format using innovative tech from Zwift. It will inspire many athletes as well as organisers to roll out this format to many countries and cities since it does not depend on weather or venue restrictions, and triathlon as a sport will grow much faster both for athletes and media.”
World Triathlon and Super League will collaborate on all aspects of Arena Games Triathlon powered by Zwift, including scheduling, participating athletes, involvement of national federations, promotion, broadcasters, host venues and amplifying the reach of the events. The first series will be announced shortly, with the first official World Champions set to be crowned in 2022.
To find out more, listen to Super League Triathlon CEO Michael Dhulst and World Triathlon's Kris Gemmel's "Case Study Presentation: Working in partnership to create an esport world series for triathlon" at Host City 2021 - register here now: https://www.hostcity.com/events/host-city-2021/register