The coronavirus pandemic is the defining crisis in the modern sports event industry.

As sponsorship professionals, we put relationships, be they brand-to-brand or with our audiences, at the heart of everything we do.

[Source: British Cycling] The British Cycling Race Series – an eight-week series of races and workouts on popular online training platform Zwift – has been designed for people to have fun and stay

Following the International Olympic Committee’s announcement over the weekend that it is scenario planning for

There is still work to do in the most challenging of times, but Expo 2020 Dubai is on schedule to open in October thanks to measures taken by the host nation.

The organisers of Glastonbury 2020 have announced the cancellation of the 2020 edition of the festival.

SailGP was launched just last year, but already the event is moving as fast as the catamarans that fly through the waters of its growing number of host cities.

[Source: SportAccord] On 28 February, the Swiss Federal Government imposed a ban on large-scale events involving more than 1000 people.

[Source: The Ocean Race] The next edition of The Ocean Race, scheduled to start from Alicante, Spain in October 2021, will visit 10 international cities, including the start port and the Grand Fina

Sport brings benefits to physical and mental health, building a sense of community and purpose.

[Source: AIPH] On 2 March 2020, the International Association of Horticultural Producers (AIPH) brought together key industry players in the beautiful city of Miami, Florida – the cargo gateways of

[Source: CGF/Birmingham 2022] The Commonwealth Games Federation (CGF) has signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingha

[Source: UFI] Paris based UFI, the Global Association of the Exhibition Industry, and Atlanta based SISO, The Society of Independent Show Organizers, today launch a new campaign, called “T

[Source: EventScotland] Taking place at the Edinburgh International Conference Centre on 5 March, guests gathered to see 18 individuals, businesses and events honoured for their contribution t

[Source: The Sports Consultancy] The findings of an economic impact and benefits analysis carried out on behalf of the ICC by The Sports Consultancy show that the tournament generated almost GBP 35

[Source: ABPCO] Upgrading to an ABPCO Preferred Partner has placed ACC Liverpool among some of the top conference and meetings venues in the coun

[Source: IOC] The International Olympic Committee (IOC) Executive Board heard a report on all the measures taken so far to address the coronavirus situation, which was followed by a comprehensive d

Host City: Bhubaneswar is hosting FIFA U17 Women’s World Cup in November – how much work is there still to do to prepare for this?

The Olympic Games is a time of great excitement and opportunity – particularly if you are the Worldwide IT Partner of the Games.

[Source: European Sponsorship Association] 

[Source: Jordan Olympic Committee] The Jordan Olympic Committee (JOC) and its National Federations, the leading organisations committed to the development and growth of sport in the Kingdom, hosted

[Source: Commonwealth Games Federation] A Commonwealth Archery and Shooting Championships is set to take place in India in 2022 after a proposal to stage the event was approved by the Commonwealth

“The time I feel most Senegalese is during a sports game, and it’s the same for most Senegalese people. Our slogan is ‘One People, One Goal, One Belief’.

[Source: Jordan Olympic Committee] A host of major local and international sponsors have stepped into the ring to support the Tokyo 2020 Asia and Oceania boxing qualifier in Amman, Jordan, from 3-1