Host City: The largest meeting of cities and sports, business and cultural events

Michael Cole

Position: CTO, PGA European Tour & Ryder Cup Europe

Michael was appointed as CTO for the PGA European Tour and Ryder Cup Europe in November 2017, and sits on the Executive Leadership Team. His responsibility extends across Business Systems, IT and Digital Infrastructure, Data Management and Scoring Systems, and includes the Official World Golf Rankings. Whilst undertaking a transformation of the technology landscape at the PGA European Tour, an early accomplishment to highlight was the delivery of the technology infrastructure for the world-renowned Ryder Cup 2018 in Paris, and leads the Technology in Golf forum across the broader golfing industry.

Prior to joining the European Tour, Michael was the London 2012 Marketing and Communications Director for BT Global Services, where he was responsible for their award-winning Olympic and Paralympic Games technology and marketing campaign worldwide.

From there he went on in a consultative role to advise Organising Committees and technology sponsors for the Olympic Games, including Rio2016, Pyeongchang 2018 and Tokyo2020, as well as the 2019 Pan American Games in Lima, Peru, and maintains a status as one of the leading authorities of technology in sport today.

Michael was a former member of the Paralympics Ireland commercial advisory board, remains a member on the executive board of UK Government’s Department for International Trade Global Sports Advisory Council and a business adviser to StreetGames, a British-based sports charity.

Venue leaders share insights ahead of Host City 2019

The SSE Hydro (lit up in blue) in Glasgow, operated by AEG Europe, plays host to national and international music mega stars, as well as family entertainment and sporting events

John Langford, COO, AEG Europe

“I’m delighted to be joining the Host City conference in Glasgow this year. This is a great opportunity to share my thoughts on the industry and meet fellow representatives of sports, business and cultural events from across the globe. I look forward to discussing the challenges of hosting major event at our venues as well as discovering new opportunities and learning from industry leaders.

“There are a number of important considerations venue planners should bear in mind to maximise commercial opportunities around entertainment facilities.

“Firstly: know your market. Understanding consumer needs allows venues to match their capabilities with the expectations of customers. Providing a product and service that customers want is the foundation upon which volume and margins can be maximised.

“Secondly: flexibility. Entertainment venues cater for multiple different audiences. Every night, our arenas see a different crowd from the night before. Facilities need to be able to flex from champagne at Andrea Bocelli to burgers and beer at ZZ Top – and everything else you can imagine in between.

“Thirdly: adaptability. Customer expectations change over time, particularly as new generations spend more in the entertainment sector. Flexibility in spaces, premium experiences, food and beverage options, access and add-ons all mean that venues need to adapt quickly to market changes.”

 

David Tunnicliffe, Commercial Director, GL events UK

“Host City will bring together excellent people for open, frank discussions that will allow us to share experience and best practice. The event combines a formal daytime structure with a more relaxed evening format, meaning there will be plenty of opportunity to network with new and existing contacts.

“Are venue owners fully informed of the opportunities available to them in terms of temporary infrastructure? Yes and no – this really depends on the venue, as well as the culture and approach of its team. General awareness can be an issue; while some venues can be so focused on their permanent USPs, or under so much pressure to deliver prices-per-head, that they overlook the many exciting creative possibilities presented to them by temporary infrastructure.

“Other venues – Hampton Court Palace is an excellent example, frequently innovate; enhancing and adapting their offering with temporary infrastructure and overlay.

“At GL events we’re no stranger to all kinds of requests and the possibilities for venues are endless. We’ve created entire temporary venues to support refurbishment works, as well as creating everything from additional kitchens to ballrooms, reception spaces and exhibitions on behalf of all kinds of venue. Temporary swimming pools, ice-rinks, cinemas… working with venues is a great opportunity for event infrastructure suppliers to showcase their creativity.”

 

Ken Scott, Head of Inspectorate, Sports Ground Safety Authority

“A pressing concern for organisers is what we call ‘Zone Ex’ – the area outside the stadium that spectators must pass through when arriving or leaving an event. Stadium and event operators can no longer think about the stadium in isolation. When considering safety, the sum of all parts is critical to creating as safe an environment as possible for everyone at the ground.

“We’re looking forward to attending Host City 2019 to discuss this and other safety issues with colleagues from across Europe.”

 

Cyril De Greve Managing Director, European Stadium & Safety Management Association (ESSMA)

“We’re expecting more and more from stadium management today. Besides a range of new threats (terror, drones, cyberattacks, etc.), it is not only delivering a safe and secure event; people are looking for unforgettable experiences. Training staff to deliver these experiences is definitely a challenge, as well as the demand for a more multifunctional use of the venues.

“Our aim at Host City 2019 is to share knowledge, expertise and exchange best practice with all delegates linked to the stadium industry.”

 

Host City 2019 takes place in Glasgow on 26-27 November, organised with support from EventScotland. For more information visit www.hostcity.com

Exclusive: “Working closely with cities brings enormous mutual benefits” – Marisol Casado

The Elite Women’s race at the 2019 Hamburg Wasser World Triathlon (Photo: ITU)

Host City: IOC president Thomas Bach recently praised your leadership of the International Triathlon Union (ITU), particularly in relation to good governance. How would you describe your leadership priorities in this area?

Marisol Casado: Any self-respecting organization should be judged by its governance policies, its commitment to operational transparency and the way that it is run and operates, both in the long and short-term.

My priorities are to ensure that the entire triathlon family adheres to that commitment and that ITU as an organization serves our athletes and National Federations fairly, openly and justly, so that we can rightfully expect the same consideration from them. It is our duty as a world governing body to set the example.

Thomas Bach was absolutely correct when he said at our recent Congress that you can be 99 per cent solid in how you are run, but if that 1 per cent lets you down, then that is what you will be remembered by. We strive for good governance across the board and have found that as a positive habit and a priority to share and to follow with our members, it is contagious.

 

Host City: How do you see recent and future progress in the prominence of women in sport and sports administration?

Marisol Casado: This is an ongoing battle, but one that continues to provide new examples of thriving individuals to show we are on the right track and have every reason to be optimistic about the future.

If you look back just 20 years you can see how much progress has been made towards gender equity, even though there is of course still much work to be done. But I am proud to say that our sport can certainly be held up as an example of this effort, where men and women share equal prize money, prominence and every drop of the spotlight.

The fact that Tokyo 2020 will bring us to the brink of gender equality both in terms of the overall athletes and officials’ ratios is testament to the effectiveness of the IOC Agenda 2020.

 

Host City: As a member of the IOC Coordination Commission for the Games of the XXXIII Olympiad in Paris 2024, what are your expectations of these Games?

Marisol Casado: Paris is one of the world’s great cities and will provide the kind of Olympic and Paralympic venues that have an innate wow factor and that, coupled with an expert LOC looking to innovate and engage more than ever, will see it undoubtedly deliver a truly great Games. During our Coordination Commission visit in June we saw first-hand the commitment to a sustainable Games that will bring the people together both for mass-participation events and the legacy projects that will benefit France and the French public for years to come.

 

Host City: How is the ITU leading the way and innovating to ensure the continued rise in popularity of triathlon – both for participants and fans?

Marisol Casado: ITU seeks out and works with incredible local organising committees (LOCs) all around the world to stage events that are not only able to bring the very best out of the elite athletes but that, in many cases, are also opened up to the public to take part in, through Age-Group races and family events.

This mass participation aspect has always been an integral part of this sport; that it demands a high level of endurance and determination, but that it also manages to not be overly intimidating to those coming new to it.

The fact that we are a relatively young sport also helps and we reflect that as a dynamic, forward-thinking organization working effectively with incredible partners to promote and govern a growing, aspirational sport.

It is also filled with amazing role models. From the World Series to World Cups and beyond, their incredible achievements and the manner of their performances have always brought them closer to the fans and been a source of encouragement to newcomers. That means our development of the TriathlonLIVE streaming platform and huge social media presence can be backed up by not just their big-race performances but honest, revealing interviews and features that really convey their personalities.

We all do what we do for the love of triathlon, so the hard work never feels too much like hard work. I think that is important.

 

Host City: We are delighted you will be speaking at Host City 2019, with the conference theme “Innovate; Reformulate; Co-create”. What are your expectations of this important gathering?

Marisol Casado: Thank you, I’m very happy to be able to attend and honoured to have been asked to speak at the event. ITU is privileged to have worked with some incredible host cities over the past thirty years as triathlon’s world governing body, delivering iconic race venues all around the world.

Now, with our TriathlonLIVE platform showing more races than ever to ever-growing audiences in tandem with ITU social media channels, those host cities are also able to reach vast new horizons, so I think it is important that these kinds of opportunities are made explicit.

The benefits for cities are rich and varied, from engaging the population in healthy pursuits and the positive association and inspiration of hosting world-class sports, to boosts for tourism, infrastructure and experience. We have seen time and time again that working closely with cities brings enormous mutual benefits and that is the message that I hope will be underpinning the conference.

 

Marisol Casado is speaking at Host City 2019, the largest meeting of cities and sports, business and cultural events, taking place in Glasgow on 26-27 November

Beijing 2022 unveils mascots for Olympic and Paralympic Winter Games

[Source: Beijing2022] Chinese Vice Premier Han Zheng, International Olympic Committee President Thomas Bach, and Minister of the General Administration of Sport of China and BOCOG Executive President Gou Zhongwen jointly unveiled Bing Dwen Dwen(冰墩墩), the official mascot for the Olympic Winter Games, along with Chinese short track speed skater Wu Dajing and local school student Zhang Jiman.

The jovial panda mascot is an ambassador for winter sports. Bing (冰) is the Chinese character for ice, while Dwen Dwen (墩墩) is a common nickname in China for children that implies healthiness, cuteness, and ingenuousness – characteristics also shared with pandas.

Clothed in a full body suit of ice, a symbol of purity and strength, Bing Dwen Dwen wants to emulate the physical and mental power of Olympians, and to help spread the enduring Olympic spirit. The heart shape in its left palm represents the host country’s hospitality, and the mascot is expected to connect and bring joy to people participating and watching the Olympic Winter Games Beijing 2022 from all over the world.

The coloured halo surrounding its face is suggestive of ice and snow tracks, as well as the flowing “ribbons” on the exterior of the National Speed Skating Oval, one of two new competition venues in the Beijing zone that is expected to become a landmark of the Games.

The dynamic lines of the halo also embody the increased connectivity in the era of 5G communications. Resembling an astronaut, Bing Dwen Dwen stands for Beijing 2022’s embrace of new technologies that will bring about a future with infinite possibilities.

Secretary of the CPC Beijing Municipal Committee and BOCOG President Cai Qi, Governor of Hebei Province and BOCOG Executive President Xu Qin, Chairperson of the China Disabled Persons’ Federation and BOCOG Executive President Zhang Haidi, together with Chinese wheelchair curler Chen Jianxin and local student Wang Ruoyu, introduced Shuey Rhon Rhon to the audience as the official mascot for the Beijing 2022 Paralympic Winter Games.

Shuey Rhon Rhon (雪容融) is a Chinese lantern child ready to welcome friends from around the world for a big party. Exuding positivity, the glow emanating from its heart symbolises the inspiring warmth, friendship, courage, and perseverance of Para athletes that light up the dreams of millions every day.

The Chinese lantern is a millennia-old cultural symbol associated with harvest, celebration, prosperity, and brightness. Red is the most auspicious and festive colour in the country, and is all the more fitting given that the Games will coincide with Chinese New Year celebrations in February and March 2022.

The overall design on Shuey Rhon Rhon draws from traditional Chinese papercut art and Ruyi ornaments, and features doves, Beijing’s iconic Temple of Heaven, and snow to symbolise peace, friendship, and good fortune.

Shuey has the same pronunciation as 雪, the Chinese character for snow. The first Rhon (容) in the mascot’s Chinese name means “to include, to tolerate”, while the second Rhon (融) means “to melt, to fuse” and “warm”. The name expresses the hope that there would be more inclusion for people with impairments, and more dialogue and understanding between cultures of the world.

 

Goodwill ambassadors to welcome the world

Commenting on the new mascots, Chen Jining, Mayor of Beijing and BOCOG Executive President, expressed his hope that the two joyful mascots, unveiled days before the 70th founding anniversary of the People’s Republic of China, would serve as goodwill ambassadors of the Games and send their best wishes to people in all countries.

“The mascots carry the enthusiasm of 1.3 billion Chinese people towards Beijing 2022 and extend our warm invitation to friends throughout the world,” Chen said.

International Olympic Committee President Thomas Bach attended the ceremony and expected the launch of the Olympic mascot to generate even more interest in Beijing 2022, especially among young people.

“The mascot incorporates the best elements and characteristics of China and the Chinese people. What I can say already now is that it will be a wonderful ambassador for China and the Olympic Winter Games Beijing 2022,” Bach said.

In a recorded video message, International Paralympic Committee President Andrew Parsons said: “The Paralympic mascot Shuey Rhon Rhon will become the face of the Beijing 2022 Paralympic Winter Games lighting up the lives of billions around the world who will watch in awe as Para athletes inspire and excite the world.”

Young ice hockey players and figure skaters performed on the ice before the launch of the mascots, while Chinese pop stars and children dressed as pandas and in festive red outfits sang, drummed, and danced for a happy crowd that welcomed Bing Dwen Dwen and Shuey Rhon Rhon with loud cheers and applauses.

Para Ice Hockey players and members of the Paralympic gold-winning Chinese wheelchair curling team also joined dancers from the China Disabled People’s Performing Art Troupe to perform for the audience.

The unveiling of the mascots marks the culmination of a journey that began in August 2018, when BOCOG launched a global design competition for the mascots.

A total of 5,816 submissions were received from 35 countries, and were reviewed by Chinese and international experts in a comprehensive evaluation and selection process. The final Olympic and Paralympic mascots chosen were designed by teams from the Guangzhou Academy of Fine Arts and Jilin University of Arts, respectively.

 

From 2008 to 2022: advancing a legacy

With a vision of “Joyful Rendezvous upon Pure Ice and Snow,” Beijing 2022 is building on the legacies of the landmark Beijing 2008 Olympic and Paralympic Games and aims to encourage millions of people across China to embrace winter sports.

The two new mascots will serve as spirited symbols of the Games that will take place in the three zones of central Beijing, the capital’s suburban district of Yanqing, and Zhangjiakou in nearby Hebei province.

Beijing 2022 is committed to the mission of delivering truly green and sustainable Games, which will integrate with and boost the region’s long-term economic transformation.

In a ground-breaking move, Beijing 2022’s speed skating venue, figure skating and short track venue as well as ice hockey training venues will use natural CO2 refrigerants in their ice-making systems. Other venues will use refrigerants with a low Global Warming Potential.

Of the 13 competition and non-competition venues in the Beijing zone, 11 will use legacies from Beijing 2008. Solid post-Games utilization plans have also been made for mountain venues in Yanqing and Zhangjiakou, which has already become one of the most popular skiing destinations in China.

The Shougang Ice Hockey Arena where the mascot launch ceremony was held is a special and brand-new venue renovated from an old industrial facility. Shougang is one of the largest steel factories in China and shut down production in its Beijing plant before the 2008 Olympic Games for environmental reasons.

Shougang Industrial Park in the west of the city now houses BOCOG’s headquarters and is rapidly transforming into an avant-garde space filled with office buildings, museums, sports venues, and recreational facilities. Beijing 2022’s Snowboard and Freestyle Skiing Big Air venue is also being built in the park, next to a lake and four cooling towers.

The launch of the mascots marks another important step forward for Games preparations, which have been picking up speed in all areas. The first test event, the FIS Alpine Ski World Cup, will take place in Yanqing in February 2020.

The EBU and ESSMA join Host City 2019 as Strategic Partners

(Photo by Michael Barr for Host City)

Host City 2019, the largest meeting of sports, business and cultural events, is delighted to welcome the European Broadcasting Union (EBU – the world’s leading alliance of public service media) and the European Stadium & Safety Management Association (ESSMA) as Strategic Partners.

In addition to joining Host City’s Strategic Partnership programme, the EBU is also supporting as Silver Sponsor and exhibitor.

Host City takes place in Glasgow on 26-27th November, with 300 participants, 30 exhibitors and 50 speakers set to join.

Stefan Kürten, Executive Director Eurovision Sport said: “As the broadcast partner for many of the biggest sport events in Europe, the European Broadcasting Union delighted to be partnering with Host City.

“The conference offers a great and unique opportunity to share knowledge and exchange best practice with the wide range of industry experts involved in staging major events around the globe. In particular, we look forward to steering the debate on digital strategy, partnerships and technology in sport, through a focused workshop featuring experts across the sport broadcast spectrum.”

Stefan Kürten is speaking at Host City 2019 on 26th November.

Also new to the Strategic Partnership Programme is the European Stadium & Safety Management Association (ESSMA).

Cyril de Greve, Managing Director of ESSMA said: “ESSMA is pleased to take part in Host City 2019 and join the conference as Strategic Partner, while co-producing a workshop. Our aim is to share knowledge, expertise and exchanging best practice with all delegates linked to the stadium industry.”

The Host City Strategic Partner Programme brings together the world’s leading associations representing stakeholders in major sports, business and cultural events. The EBU and ESSMA join the International Association of Event Hosts (IAEH), the Association of Global Event Suppliers (AGES) and the European Sponsorship Association (ESA) as Strategic Partners to support the development of Host City.

Strategic partners have opportunities to:

  • co-produce the event agenda
  • enlist new members
  • increase access to the event for all stakeholders in major events
  • consolidate the major event hosting community around this unique focal point
  • run AGMs / other member meetings in venue space provided by Host City
  • run a workshop

The EBU workshop on 27th November will involve presentations followed by Q&A and discussion, on the themes of “How to build a better digital strategy through partnerships” and “Technology to reduce the footprint of major events”.

The EBU workshop will be chaired by a Eurovision Sport Representative, with invited speakers representing a member broadcaster, a city, a federation, Eurovision Services and technical partners.

Ben Avison, Editorial and Conference Director of Host City said: “The success of the Strategic Partnership programme is great news for the Host City community. We are delighted to welcome  the world leading organisations EBU and ESSMA to join IAEH, AGES and ESA in building this unique platform for all stakeholders in staging the world’s greatest events.

“We are particularly grateful to the EBU for their further support as Silver Sponsors.”

 

About Host City

Host City Conference & Exhibition brings together cities and sports, business and cultural events for two full days of unrivalled insight, networking, workshops and business on 26-27 November at the Technology & Innovation Centre in Glasgow.

This is where representatives of host destinations, federations and other rights holders, organisers, event suppliers and services from all over the world meet to discover opportunities and discuss the challenges of major event hosting. Participants are encouraged to use Host City as a platform to develop, workshop and announce new events, partnerships and formats.

www.hostcity.com

 

About the EBU

The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). They have 116 member organizations in 56 countries and have an additional 34 Associates in Asia, Africa, Australasia and the Americas. Their Members operate over 2,000 television, radio and online channels and services, and offer a wealth of content across other platforms. Together they reach an audience of more than one billion people around the world, broadcasting in more than 160 languages. The EBU operates Eurovision and Euroradio services.

www.ebu.ch

 

About ESSMA

ESSMA, the European Stadium & Safety Management Association, offers a platform to stadium professionals where they can share, learn and discuss topics related to ESSMA’s areas of expertise: Development & Construction, Operations & Ticketing, Sustainability & SMART, Safety & Security, Fan Experience & Hospitality and Pitch Management. ESSMA was founded in 1996 by former president Lionel Dreksler.

ESSMA is built around 3 pillars: Business Intelligence, Events and Strategic Support.

www.essma.eu

CGF refreshes Transformation 2022 and launches Commonwealth Sport brand

Dame Louise Martin DBE is speaking at Host City 2019, the largest meeting of cities and sports, business and cultural events

At the Commonwealth Games Federation (CGF) General Assembly in Rwanda, the CGF launched Transformation 2022 Refresh, showcased the organisation’s rebrand as Commonwealth Sport and re-elected President Louise Martin DBE for a second four-year term.

Transformation 2022 is the Commonwealth Sport Movement's Strategic Plan from 2015-2022. Refresh refers to the current period from 2019-2022 following the first four-year phase.

The plan follows detailed member consultation as part of the CGF’s Regional Meeting Programme which commenced following the conclusion of the Gold Coast 2018 Commonwealth Games.

The refresh commits the movement to focusing on delivering inspirational sporting moments, nurturing a powerful sporting movement and activating transformational partnership.

It also establishes a new strategic priority focusing on the Movement’s ambition to ‘Realise Collective Impact’ - focused on athletes and sport for social change – a defining differentiator for the Commonwealth Sport Movement.

This aims to empower and equip athletes as agents of change and advocates for integrity; provide support and opportunities for CGAs; contribute to truth, reconciliation and relief programmes and strengthen the contribution of sport in Commonwealth Cities.

This new strategic priority also includes the future formation of the Commonwealth Sport Foundation.

 

Commonwealth Sport

The “Commonwealth Sport” brand was developed in close consultation with the 71 Commonwealth Games Associations (CGAs).

It reflects a bold, forward looking approach that underpins the CGF’s values of Humanity, Equality and Destiny, the collective work of the six regions and the vision of the Movement.

It is a brand for the entire movement, created by RBL agency in the UK, and replaces the more internally-focused corporate identity, launched back in 2000.

CGF CEO David Grevemberg CBE said: “There really is no better place than Rwanda to strengthen and position Commonwealth Sport as a progressive leader in sport and social change, harnessing the power of sport as a catalyst to unleash our human potential and positively transform lives.

“The Transformation 2022 Refresh will ensure the Commonwealth Sports Movement is in the best possible position to capitalise on the opportunities and mitigate possible risks that lie ahead in a rapidly changing world.  

“It is an important time to galvanise and drive the positive impact of sport on society which is why we have updated and launched an exciting new Commonwealth Sport Brand to keep pace with our ambition.

“This means we aren't just unveiling a new logo and emblem but actually linking our narrative, positioning and meaning. It is about putting the emphasis back on our vision, our values and our athletes.”

 

President Louise Martin re-elected

Dame Louise Martin DBE was re-elected by delegates at the General Assembly four years after she took up the role in 2015, when she became the first female to hold this office.

She said: “Looking back over the last quadrennial, I am overwhelmed by a sense of pride from our collective achievements, at the endeavours of Commonwealth athletes, at the success of our flagship events and how we have adapted and responded to challenges as well as harnessed opportunities.

“Like all families, we are defined by people, how we treat and respect each other and how we work together.

“Let’s continue to deliver on the strategy outlined in the Transformation 2022 Refresh and enjoy this journey as through sport, we build peaceful, sustainable and prosperous communities across the Commonwealth.”

The General Assembly took place at the flagship Kigali Convention Centre with the event marking the ten-year anniversary of Rwanda joining the list of Commonwealth nations in 2009.

It was staged a year before the country hosts the Commonwealth Heads of Government Meeting (CHOGM) in 2020 with Commonwealth Secretary General the Rt Hon Patricia Scotland QC in attendance where she delivered a formal address to the Assembly.

Rwanda is the newest member of the Commonwealth and the second country (as well as Mozambique) in the Commonwealth without historic UK ties.

Dame Louise Martin DBE is speaking at Host City 2019, the largest meeting of cities and sports, business and cultural events

Why the best minds meet face-to-face – and come to Glasgow

Aileen Crawford speaking at Host City 2018 (Photo: Michael Barr for Host City)

Host City is the largest meeting of cities and sports, business and cultural events, staged since 2015 in Glasgow where the world class conference and exhibition grows every year.

“Glasgow is incredibly proud to have been partners with Host City from the start,” says Aileen Crawford, ICCA Board Member and Head of Conventions at Glasgow Convention Bureau. “We look forward to the 2019 programme continuing the conversations and promoting best practice in the sector across the globe. Host City creates a special platform for discussion and collaboration and we are proud to be hosts of Host City 2019!”

The cost and benefits of hosting major sports events are widely discussed, but what is less well understood is the impact of business events. We asked Crawford why Glasgow is so focussed on generating a busy programme of business events.

“Glasgow Convention Bureau recognises that conferences are a vehicle for social and economic change,” she says.

“This benefit is not just economic; although the boost to the economy that comes from delegate spend is important, so too is the opportunity for local businesses to engage with a new audience and the benefit that comes to the academic community to raise their international profile among their peers.

“Glasgow recognises the importance the location plays in creating a positive environment for business to develop and the benefit the destination gains from the conference coming to our city.

 “Conferences bring the world’s best minds to the destination, aiding progress and advancing the future of the sector through meetings.

 

Secrets of success

One such academic event bringing the best minds to Glasgow is the European Society for Therapeutic Radiology & Oncology (ESTRO) Congress, whose Head of Innovation, Sven Bossu, is speaking at Host City 2019. The former Head of Sibos shares some advice for event owners looking to expand their properties.

“The key challenge is to have a clear view on the continuously changing expectations of the different audiences you serve – and adapting your value proposal accordingly,” he told Host City.

“When it comes to ESTRO, one of the key changes we’re currently implementing is to engage much more with the local community  and to actually co-create a project which has a tangible impact on cancer patients in the region the Congress will take place.

“This is not only in line with ESTRO’s mission, but it also creates a situation whereby the engagement with the community goes far beyond the five days of the event and whereby a tangible legacy is created.”

Event hosts also have their own secrets to success. Crawford shares a few of Glasgow’s with Host City.

“Glasgow is a successful and well-established business events city, welcoming more international delegates than any other UK city outside London,” she says.

“The city offers a wealth of free services to support conference organisers through the award-winning Glasgow Convention Bureau, making hosting a conference in the city an enjoyable and memorable experience. Glasgow is a city that understand Business Events, where the city partners, from the venues, academic institutions, hotel community and suppliers work together, focusing on the success of the meeting.

“Outside the business activities, Glasgow is a welcoming, vibrant and cultural city that offers a variety of engaging social venues that create a suitable back-drop for delegates to network. As the Gateway to Scotland, those delegates wishing to arrive early, or stay late can explore the ‘World’s Friendliest City’ in one of the ‘World’s Most Beautiful Countries’ (Rough Guides).”

 

Digital development

Digitalisation has indescribably transformed the ways in which people can connect and communicate with one another. Host City asked Bossu if he could envisage a time when digital communications replace face-to-face meetings.

“To be clear: digital will not replace face-to-face meeting,” he said. “However, digital offers a wide range of opportunities to enhance the customer experience – both before, during and after the event.

“Here are some basic examples: webinars will enable delegates to attain the same knowledge level before going to the event (allowing for better discussions); networking tools will allow delegates to connect more easily during the event (it is not always easy to connect with somebody in a 6,500 meeting!); and individualised outcome reports based on the behaviour of the delegate (which sessions did she/he attend, how does this link to his professional profile) allow the engagement to continue after the event.

Bossu is also looking forward to Host City 2019, the largest meeting of cities and sports, business and cultural events. “Personally, I’m really looking forward to hearing how meeting professionals from outside my knowledge zone are dealing with the same challenges I’m facing. And most importantly: looking forward to meeting lots of meeting aficionados.”

Host City 2019 takes place at the Technology & Innovation Centre in Glasgow on 26-27 November. Register here today.

 

Plant power: how expos can safeguard urban futures

Expo 2019 Beijing attracted more than10 million visitors (Photo: AIPH)

Host City: What is the main benefit for a city hosting an AIPH approved expo?

Tim Briercliffe: AIPH approved expos are international spectacles with the ability to stimulate economic and social development and transform the international reputation of host cities. As much as to create a showcase for national and international attention, these expos are often staged as part of a development or redevelopment strategy of the host city.

Each expo lasts up to six months, sites range from 50 to over 500 hectares in size and they can attract as many as 16 million visitors. The legacy of an expo is long and far-reaching with benefits for business and trade, research and development, employment and education, the physical and mental health of citizens and social cohesion.

 

Host City: What is the most important factor you are looking for in the hosts of your expos?

Tim Briercliffe: AIPH partners with cities that share our vision of a healthier future for urban citizens. Alongside this vision, these cities need the commitment and dedication to make such a vision a reality.

AIPH is the world’s champion for the power of plants and believes that our relationship with nature is fundamental to our future. The AIPH network provides the knowledge and expertise to support a city in creating better and cleaner urban environments and in gaining global recognition as a green city.

 

What are your expectations of Host City 2019?

Tim Briercliffe: Host City 2019 is a great opportunity to meet a community of visionary, entrepreneurial and innovative thinkers committed to the development or regeneration of their cities. Welcoming this community to the AIPH network helps us to advance our hopes for a world where the essential value of plants is recognised and reflected in every step forward for humanity.

 

Tim Briercliffe is speaking at Host City 2019, the largest meeting of cities and sports, business and cultural events, on 26-27 November in Glassgow. Register here

IOC President singles out ITU President for good governance

IOC Member and ITU President Marisol Casado is speaking at Host City 2019, the largest meeting of cities and sports, business and cultural events

At the International Triathlon Union (ITU) Congress in Lausanne, Switzerland on 29th August, International Olympic Committee (IOC) President Thomas Bach showed his admiration for the modern, values-based direction of ITU under the leadership of Marisol Casado.

“ITU is maybe the International Federation that has most embraced the Olympic Agenda 2020,” said Thomas Bach in his address to the Congress.

“The IOC is proud of the close cooperation it has with the ITU in respect of good governance as well as gender equality, which is in the interests of every organisation. So, I thank Marisol Casado for all she is doing with ITU.”

The ITU President thanked Bach for his commitment and guidance, and for his admiration for the sport of triathlon and its athletes.

“The athletes are at the heart of every decision we make as an organisation and their commitment to the sport is incredible, so I am very proud of the support Thomas Bach has shown to ITU,” she said.

The 2019 ITU Congress brought together 73 member Federations and other stakeholders including the IOC.

Julie Duffus, Sustainability Manager at the IOC gave a presentation on sustainability in sport, while IOC Sports Director Kit McConnell also followed Thomas Bach onto the stage to reflect on the success of the Tokyo Test Event and look ahead to next year’s Olympic Games.

Other activities at the Congress included the announcement of the new World Cup and Paratriathlon calendars for 2020, in-depth reports from the 2019 Tokyo Test Events, a new mentorship programme and the approval of American Samoa as the 172nd member of the International Triathlon Union.

Brook Sport Consulting – led by Norman Brook, who has worked with Olympic coaches and received an MBE for his services to social development through sport – was chosen at the Congress to deliver the ITU mentorship programme across all areas of the sport, from coaches to Technical Officials, including a specific focus on women in the sport.

The organising committee of the Edmonton 2020 ITU World Triathlon Grand Final also gave a preview of their plans for next year, before the ITU Grand Final took place in Lausanne on 30 August - 1 September 2019.

Marisol Casado is speaking at Host City 2019, the largest meeting of cities and sports, business and cultural events, on 26-27 November in Glasgow.

 

Aarhus confirmed as Host City for The Ocean Race 2021-22

Leg 11, from Gothenburg to The Hague, day 02 on board Vestas 11th Hour. 22 June, 2018. Jena Hansen saluting her home crowd in Aarhus (Photo: Jeremie Lecaudey/Volvo AB)

[Source: Sport Event Denmark] The Ocean Race will come to Aarhus, Denmark during the spring of 2022, following a popular ‘Fly-By’ of the city during the final leg of the 2017-18 edition of the Race.

The success of the Fly-By, where the fleet raced into the inner harbour of Aarhus port and around a turning mark in front of tens of thousands of fans, cemented the popularity of The Ocean Race in Denmark and made Aarhus a natural choice as the first ever Danish Host City for the next race.

Watch the video here

Richard Brisius and Johan Salén, co-owners of The Ocean Race, see long-term opportunities for all stakeholders with the selection of Aarhus as a Host City.

“The Ocean Race has long had significant ties to Denmark, with sailors, race and team partners and sponsors and of course, the successful Fly-By in the last race,” said Richard Brisius. “We now have an opportunity to strengthen those bonds even further going forward. The passion of the people of Aarhus, combined with the city’s experience of organising international events, will create the perfect atmosphere for the best sailors in the world.

“Aarhus is a modern, innovative city, with strong historical ties to the ocean and to sailing – as we saw when this same facility hosted the Sailing World Championships last year. Through the talent of great young sailors like Nicolai Sehested and Jena Mai Hansen, who competed in the last edition of the Race, plus veterans such as Jens Dolmer and Stig Westergaard, Denmark has long played an important role in the Race.”

“As the partnership with The Ocean Race demonstrates beyond a shadow of a doubt, Aarhus has achieved an absolutely unique position as a world-class arena for international sailing events,” said Jacob Bundsgaard, the Mayor of Aarhus. “When The Ocean Race docks in Aarhus in 2022, we can look forward to an epic sporting event for maritime Denmark and a fantastic celebration on the waterfront in Aarhus for everyone.”

The Mayor of Sports, Culture and Citizens’ Services, Rabih Azad-Ahmad, said: “It is absolutely amazing that The Ocean Race is coming to Aarhus. It is an event that is followed worldwide and is a great opportunity to showcase our beautiful city and bay. I am sure that The Ocean Race in Aarhus will set the stage for a huge maritime celebration with exciting experiences for the city's citizens and guests. We will use the opportunity to focus on sustainability and increase awareness of this important matter.”

Lars Lundov, CEO of Sport Event Denmark, the national sporting event organisation that partners with major events across Denmark, added: “Aarhus has marked itself as Denmark's leading Host City for major international sailing events. Last summer, the very successful World Sailing Championships for all Olympic classes were held here, and now we look forward to The Ocean Race in 2021-22, where we will continue to focus on sustainability.”

For The Ocean Race, sustainability has long been a core value and has become an even bigger focus for the event looking forward. In 2017-18, the Race helped to spark a global movement against plastic waste, and a comprehensive sustainability initiative aims to educate and inspire millions around the world to make positive changes.

“In the last edition of the Race, our groundbreaking and award-winning Sustainability Programme set new standards for how a sporting event can engage its fans and stakeholders in attacking the problem of plastic pollution and restoring ocean health,” said The Ocean Race’s Johan Salén.

“I believe that by working in partnership with our Host Cities like Aarhus, as well as all of our stakeholders, we will be able to raise the bar even higher to ensure that our sport retains a leadership role in this critical area.”

Aarhus joins the Start Port of Alicante, Spain as confirmed Host Cities of The Ocean Race 2021-22, with more announcements expected in the coming weeks.

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