As the 2018 season draws to a close, the focus is already shifting toward improvements for the 2019 season. Since Liberty Media acquired Formula 1 in January 2017, the long-term vision has been clear: to unleash the greatest racing spectacle on the planet.

Formula 1 is in constant perpetual motion of creating, sustaining and retaining major global sporting events, with 21 different host countries across five continents vying to create the most unique race weekend experience for fans.

With a yearly cumulative TV audience of 1.8 billion people, Formula 1 has 506 million global fans and an average race attendance of 200,000 people, creating multiple layers of cultural and economic benefits for a host city. Whilst complimenting the local and national tourism strategy, other benefits include global visibility, positive economic uplift, contributions toward tourism and job creation.

Economic impact

Hosting a Formula 1 race boosts the economy of a host city and country by stimulating consumer spending and creating new opportunities in the secondary and tertiary sectors of the economy.

The Formula 1 United States Grand Prix held at The Circuit of the Americas (COTA) has contributed substantially toward the local economy, with total economic impact to the Austin Metro area between 2012 and 2015 valued at $2.8bn.

Similarly, a recent study by PriceWaterhouseCoopers found that the Azerbaijan Grand Prix in Baku created $277.3m of increased economic value in 2016 and 2017.

Increased visibility

With live broadcast to over 200 territories worldwide, Formula 1 excites fans and creates over 635 hours of broadcast footage. A host city is positively positioned in front of a global audience, showcasing them as a destination for major sporting and entertainment events.

Through destination branding, the Mexican Grand Prix has generated over $5.5bn MXN global media exposure and $885m MXN of media value of the Mexico logo.

Tourism

With over 200,000 attendees per race and on average 53 per cent coming from abroad, hosting a Formula 1 race induces tourism and opens up a city to new audiences. Mexico City experienced a 12 per cent increase in hotel occupancy in 4 and 5 star hotels during the Grand Prix and on average the weekend spend per guest is £1,600 (excluding tickets). Since their first Grand Prix in 2008, Singapore has hosted more than 450,000 international visitors, who have contributed around $1.4 billion in incremental tourism receipts.

Job creation

Returning year after year, Formula 1 increases both annual and seasonal employment, whilst creating new jobs across a number of industries. When the Grand Prix heads to Montreal an additional 640 jobs in the Quebec region are created and COTA’s annual activities and operations combined to support 9,100 jobs in the Austin region representing $306 million in annual payroll for Austin-area workers.

Formula 1 is a sport with unique heritage and a proven track record of creating economic benefit and we are excited to be hosting our 1,000^th race next year.

Chloe Targett-Adams, Global Director of Promoters and Business Relations at Formula 1 is speaking at Host City 2018 in Glasgow on 20-21 November

With the IOC’s coordination commission for Paris giving a ringing endorsement to the city’s Olympic project on their first inspection visit in June, organisers are maximising efforts to use the Games as a platform for major developments at the city, regional and national levels.

Amid reports of rising costs, IOC inspectors’ concerns were alleviated by a joint financing deal between Paris 2024, the city and French government guaranteeing €1.4 billion ($1.63bn) of funding for Olympic-related infrastructure. The agreement provides more certainty for two of the most controversial projects, channelling extra money to build a permanent aquatics centre with a redefined legacy concept and enhancing value for local residents around the Olympic Village site.

The post-Games plan for the aquatics venue will see the region of Seine-Saint-Denis receive nine swimming pools after the Games rather than the five initially planned, to plug a shortage of community sports facilities in the area. While the Olympic Village remains in its originally planned location, residents living nearby will benefit from the undergrounding of power lines, new housing and the creation of new green spaces.

Jean-François Martins, deputy mayor of Paris, says the city and Games officials are delivering on their ambitions thanks to the help of an agreement between the mayors of London and Paris.

“After Brexit [vote in 2016] Mayor Anne Hidalgo and Mayor Sadiq Khan decided not to be competitors but to have really strong relations between London and Paris and to create together, at the heart of Europe, cities that will shine on a worldwide scale,” he told Host City at SportAccord.

“So they decided to work together especially with the Olympics where the learnings, skills and experience of London will be precious for us and maybe as well we can share what we can do 12 years after London and to inspire each other.”

In addition to collaborating to combat societal issues, Hidalgo and Khan are undertaking huge efforts to tackle the global climate crisis. “Both of them are really committed in the fight against climate change… so we are putting the Olympics at the heart of the Paris agreement on climate change which will help us deliver an environmentally-friendly Games,” Martins added.

The two mayors are scheduling a conference in 2019 to discuss climate issues. “I am pretty optimistic about this cooperation,” he said.

Hidalgo is also chair of C40 Cities, which connects 96 cities to take climate action, and represents 700-plus million citizens and one quarter of the global economy. Organisers of the next four Olympics – in Tokyo, Beijing, Paris and Los Angeles – are supporting a new IOC partnership on climate issues inked with the C40 group at the end of June. They are working with interested cities, candidate cities and Olympic hosts to help them reach their sustainability goals.

C40 chair Hidalgo, who also heads Olympic delivery partner SOLIDEO, emphasised that hosting the Olympics “is a unique privilege for any city, and provides an amazing opportunity to accelerate the climate and air quality initiatives that mayors need to implement for the future of their citizens.”

It’s so far, so good for Paris 2024. The IOC coordination commission chair Pierre-Olivier Beckers-Vieujant was gushing with praise after the inspection visit.

“Paris 2024 is delivering on its commitment to host pioneering Olympic Games fully in line with Agenda 2020, the IOC’s strategic roadmap,” he said.

“I have been particularly impressed by the ambition of all of the stakeholders involved in this project to take advantage of the opportunity of the Games to create a springboard for the city, region and nation.”

This article first appeared in the Summer 2018 issue of Host City magazine. Jean-Francois Martins will be speaking on legacy planning for Paris 2024 at Host City 2018 in Glasgow on 20-21 November

After two successive Olympic bidding contests in which the number of cities in the race fell to just two, the head of the Association of Summer Olympic International Federations (ASOIF) says hard work is needed to make it more appealing to host the Games.

The IOC’s 2022 and 2024 bid races were blighted with cities dropping out – some due to defeats in referendums – resulting in Beijing beating Almaty to win hosting rights for the Winter Olympics and the double awarding of the next two summer Games to Paris and Los Angeles.

Ricci Bitti acknowledged the growing problems in perceptions of Olympic Games costs and a that there is a “trend” for taxpayers’ to withdraw from the prospect of paying the millions and billions of dollars perceived to be necessary to bid for and stage the IOC’s showpiece.

“People don’t get it immediately with a big event. They prefer that public authorities invest in something else,” he said.

“So we have to do a big effort in communication. I joke that we have a very rich product in the Olympic Games – that no one wants. We have to work on that.

“There are three big factors to try to solve this problem. To change the bid procedures… and the IOC is working very hard on that, to work and interact in the invitation phase. Secondly, the vision to reduce the cost of the Games. The president of the IOC has given a target to reduce $1bn in the cost of the summer games, $500,000 for winter.

“The third one is not on the table at the moment but should be in the near future – to monitor the size of the Games. I was in Gold Coast at the Commonwealth Games and you see that the size is more manageable.

“I think the model of the Games has to be considered very soon because the Olympics is getting very big.”

But this will be some way off, following the increase in the number of sports from 28 to 33 for the Tokyo Olympics. While the IOC continues to revamp the Olympic bidding concept, Ricci Bitti and ASOIF are getting down to the business of helping 2020 Games organisers deliver successful sports competitions.

This article, based on an exclusive interview by Host City at SportAccord Convention in Bangkok, was first published in the Summer edition of Host City magazine. 

Host City: The theme of Host City 2018 is “The Future of Major Events”. What do you think will be the single most important concern for event hosts and organisers in the next five to ten years?

Paul Bush: I believe the single most important concern for event hosts and organisers in the next five to ten years will be how major events contribute to government policy and help bring about long-term transformational change within society beyond just having an economic impact.

No longer can we hold events for events’ sake. They need to reflect the priorities of the wider community and ensure the benefit is felt across the board, not just amongst those immediately connected with the event.

It is about ensuring a 360-degree approach to the planning and delivery of events to ensure policy drivers such as health, education, transport and sustainability are reflected in the event’s overall aims and objectives.  

By taking this approach, it will in turn filter down into other key areas that will impact events going forward, including the integrity of the event, security and the role of technology in the viewing and delivery of events.

Host City: How are geopolitical trends and concerns over event governance impacting the distribution of future major events? Where in the world will future investment be strongest? What impact might Brexit have?

Paul Bush: As major events are often bid for and awarded years in advance, considerations of the ever-evolving geopolitical trends and event governance are part of the event planning and delivery process. It’s too early to say what the full impact of Brexit will be but as a global industry, events are well placed to respond to the changes that are likely to come given we are used to operating across national and international borders to deliver events, particularly around major sporting events.

Like everything, the funding landscape is also changing, with sponsorship and grants no longer simply about name rights and brand awareness. Therefore in the future, investment will be strongest where bids can successfully articulate the benefit of events that reflect the values and ambitions of rights holders and sponsors while aligning with government policies to deliver long-term transformational change.

Host City: What can event owners, organisers and hosts do to ensure major events become more financially and environmentally sustainable? How can hosting events create happier, healthier citizens?

Paul Bush: Again I think this comes back to taking a 360 degree approach to the planning and delivery of events. Aligning with government policy, particularly around, health, transport and infrastructure, will ensure major events are more financially and environmentally sustainable as well as helping create happier, healthier citizens.

As a society I think we are more aware of the impact of our carbon footprint so we’re looking for events to reflect value for money by minimise their environmental impact. Take for example the recent European Championships. There was limited capital infrastructure costs because we used existing venues from the Commonwealth Games in 2014. The only new venue built for the Championships was the BMX track, which is the first and only world championships and Olympic standard BMX track in Scotland and only the second in the UK, ensuring a legacy for the sport of BMX in Scotland.

We also want events to leave a lasting personal legacy on our citizens, whether that’s through signposting to activities that can improve both mental and physical health or providing opportunities to gain new skills and experiences through volunteering. So major events now have an important role to play within society beyond just providing an amazing spectacle for people to enjoy.

Host City: What are current trends telling us about the kind of content and formats that will be in demand in the future?

Paul Bush: Current trends are telling us we need to think about content and formats in quite a different way than we previously have. The old broadcast model is increasing becoming outdated and needs to evolve to ensure we continue to engage with fans. Fans want content that is personalised and accessible to them through a range of devices and mediums.

From an event delivery perspective, part of this trend means embracing and experimenting with new platforms – whether that be streaming live events, augmented reality or widening the fan engagement, on the platforms they are already using.

At the root, it is about moving away from thinking about digital as a channel and more as something that is core to the way we manage and run events.

Host City: What are your expectations of Host City 2018 and why should people attend?

Paul Bush: It is great to have Host City 2018 back in Glasgow and Scotland for the fourth consecutive year. I’m once again looking forward to the high calibre of speakers and delegates Host City attracts. This year’s agenda continues to push the industry to delve into the issues we’re facing and having meaningful debate round them.

It is also a great opportunity to network with colleagues from across the sporting, cultural and business events sector in a relaxed and friendly setting. So if you haven’t registered already, I highly recommend you do so now.

As Chairman of Host City 2018, Paul Bush OBE will be delivering the opening keynote address and speaking on the panel “Populations, politics and popularity stakes”. Register your attendance here

Six cities have received the designation of Global Active City. 

The cities – Buenos Aires, Argentina; Hamburg, Germany; Lillehammer, Norway; Liverpool, UK; Ljubljana, Slovenia; and Richmond, British Columbia, Canada – have worked hard to offer all their residents the opportunity to choose active and healthy lifestyles and improve their well-being. Each city has embraced a management model that motivates people at risk of inactivity-related illnesses to take up regular physical activity and sport.

In order to receive the Global Active City label, they each had to pass an independent audit with a stringent review of their physical activity and sports strategies and working practices.

Regular physical activity can contribute to reducing the risk of a number of non-communicable diseases (NCDs), including cardiovascular diseases, cancers, diabetes and chronic respiratory diseases, as well as a number of mental disorders. The Active Well-being Initiative (AWI), an international NGO responsible for the Global Active City label, works with city leaders to help them provide projects and services that engage local residents who have or are likely to develop these NCDs. The World Health Organization (WHO) recommends that adults do a minimum of 150 minutes of moderate activity each week, and children aged five to 17 should do an hour each day.

Professor David Wood, President of the World Heart Federation, said: “Physical inactivity is a key risk factor for cardiovascular disease, including heart disease and stroke. As part of our World Heart Day My Heart, Your Heart campaign, the World Heart Federation is actively encouraging people across the globe to adopt more active lifestyles for their heart health. The Global Active City programme will be an important initiative as we seek to get the world moving and in particular in tackling the barriers to exercise experienced by some city populations and specific sections of society.”

The Global Active City Standard was created with input from more than 70 experts in health, sport and social sciences; legacy and sustainability; tourism; and urban planning and management. 

“Obesity is a disease that has become a global epidemic,” explained Dr Nathalie Farpour-Lambert, President of the European Association for the Study of Obesity (EASO) and one of the standard’s medical experts. “Recent WHO data shows that almost 40% of adults and over 41 million children under the age of five are overweight or are living with obesity, and rates are projected to increase further by 2030. We know that obesity is associated with a higher likelihood of developing related chronic diseases like heart disease.

“Childhood is the crucial life phase for obesity prevention and for introducing healthy behaviours around nutrition and physical activity that can last a lifetime. The Global Active City model, promoting cities which have succeeded in increasing participation in physical activity and sport, helps us tackle growing levels of inactivity and non-communicable diseases globally, and supports young people and their families in becoming more active, focusing on community well-being for all in a holistic way.”

The Global Active City programme was founded by Evaleo, a sustainable health association, and TAFISA, The Association For International Sport for All, with the support of the International Olympic Committee (IOC). The first cities will receive their awards from the AWI in the presence of IOC President Thomas Bach, at the Olympism In Action Forum in Buenos Aires, as part of the opening events for the Youth Olympic Games. Buenos Aires’ Global Active City strategy – Ciudad Activa – is one of the many legacies of the Games for the local population.

Christophe Dubi, IOC Olympic Games Executive Director, said: “The mission of the IOC is to ensure the celebration of the Olympic Games, but also to encourage the regular practice of sport by all people in society. The Global Active City programme is crucial in our vision to increase access to sport for all and provide everyone with the educational and health values of sport, with a focus on young people. We encourage all cities, including past and future Olympic cities, to sign up.”

The Active Well-being Initiative recommends that cities which want their populations to be more active should start by identifying key stakeholders and available resources, and partnering with local universities, to find which groups are most at risk from inactivity, and least engaged, and how to reach them. The Physical Activity Exchange at Liverpool John Moores University, Liverpool City Council and Liverpool Clinical Commissioning Group were development partners for the Global Active City model.

Doctor Maurice Smith, Clinical Director from NHS Liverpool CCG, said: “The evidence shows that if you can get a population physically active, you will make huge benefits across a range of areas. In Liverpool, we worked out in 2016 that if we got 100% of the city physically active, each year we would prevent 400 deaths, almost 2,500 cases of diabetes, 140 to 150 hospital admissions for coronary heart disease, 50 cases of breast cancer, and 30-40 cases of colorectal cancers. These benefits far exceed anything you could do medically and certainly exceed all the screening procedures that go on.”

To find out more about the Global Active City model, visit activewellbeing.org or follow @AWBInitiative

[Source: Active Well Being Institute]

Host City: What sort of a situation was Nashville in when you took over?

Butch Spyridon: Our primary attraction was a theme park. The company that owned the theme park owned two TV networks, so, we had the ability to package the city and put it out on the networks, and we relied on that for weekend visitors in summer and spring.

The theme park closed in 1998, and the networks went away. Then 9/11 hit a few years afterwards, and we were sitting here with no substitute demand generator. Our city convention center was woefully inadequate and we were just floating in the water. Even our primary source of business, the Opryland Hotel, was starting to build hotels around the country, so it was no longer a case of signing five-year contracts to come to Nashville; it was signing five-year contracts to rotate along with three, four and five other cities.

So we had to decide: do we want to be in the business of the hospitality industry, and, if so, what is it going to take to be successful?

I don’t think any other city has used events quite like Nashville as a key strategy to getting itself out of its slump – to create awareness, recognition, build the brand, generate PR and sell hotel rooms. It’s very intentional, and in 2003-2004 we put a plan together.

Three things came out of the planning process. We needed a true demand generator – a new convention center, that became the Music City Center.

Then it was to own the Music City brand. We had a nickname, but we didn’t have a brand. And we focussed on living up to the brand in every way imaginable.

And then the third leg of the stool was to use events to build the brand, to draw attention to ourselves and generate travel.

So, the cornerstones were the convention center, the brand, and big events.

Host City: What big events did you host in those days?

Butch Spyridon: First, we worked with CMA, the Country Music Association, to stage a four-day, 45,000 out of town visitors per day event. At the time it was 20,000 and dying, a very uninspiring event. We worked with them to reinvent it and move it downtown. That was the number one move, to grow that as a signature summer event.

Then we took over July 4^th and turned that into an event that sells 20-25,000 rooms and generates national PR for us.

Host City: How did Nashville manage to take ownership of something which is a national event?

Butch Spyridon: We had to make it bigger; we had to bring A-list talent to the table. And for events that go on in other places, we look at who does it best. When you think of July 4^th or New Years’ Eve, where do you think of? It’s New York. We don’t have the Statue of Liberty, but we could put on the biggest fireworks show in the country. Nobody would expect that from Nashville.

We built the reputation with A-list talent like Lady Antebellum and a symphony performed live with the fireworks choregraphed and hand fired – which nobody else was doing. We made it the biggest July 4^th fireworks show, we made sure the music was in place and we only book Nashville-based artists. We’re happy to go head to head with Macy’s or Philadelphia or Boston – our “Let Freedom Sing” show is that good.

It worked so well that the hotel community asked us to build a New Year’s Eve event. So now we are entering year nine for New Year’s Eve – 100,000 people, 20,000 hotel rooms – we built it from the ground up. For New York, New Year’s Eve is an event, but ours is a party! There’s a subtle difference there.

Host City: Nashville is renowned for music, but how has Nashville taken steps to host major sports events?

Butch Spyridon: We booked the 2014 Final Four NCAA Women’s Basketball Tournament, that was a big step six years ago. Then we saw what we could really do.

We booked and hosted the Sports Illustrated Swimsuit Issue launch in 2015. We really brought it to life with a downtown festival with the Kings Of Leon headlining. We tented Lower Broadway, an eight-lane wide street with honkytonk bars and neon lights, and streamed it live. According to Sports Illustrated, it was their biggest and most successful launch. It was food, music and fashion in Nashville.

Two years ago we hosted the NHL All Star game and really turned that into an event instead of just a sporting competition in the arena – we brought it outside, we had a concert, we had celebrity guests – we elevated the All Star game in a way the NHL hadn’t done before. And now they’ve tried to continue that.

We also chased for the World Cup with the US when we lost six years ago. And this year we were part of the successful United bid, and that’s taking our domestic US national event strategy and pushing it globally.

Host City: Do you think this will be the seminal moment where you become a truly international event host?

Butch Spyridon: I think we have a decent shot; it’s not a foregone conclusion. If you think about it, ten or 11 US cities will host games. There will be training sites and a media center, and there will be a conference in February before the year of the Cup. So there are ample opportunities to score something – we obviously hope it is a game.

We know we are on display, so next summer we’ll have another Gold Cup game – it will be even more meaningful next year. When we do events, we do them at a high level. It is Nashville’s time to shine. It’s important we have a good turnout as the decision-makers will be watching not only how we execute but also how the fans respond to coming to Nashville for a soccer game.

Prior to the Gold Cup we will host the 2019 NFL Draft, which is a pretty big coup for us. Over three days, several hundred thousand people go through; it’s broadcast on multiple TV networks with international media – and we want to turn it into an international party.

The Tennessee Titans are playing in London this summer, so this further enhances our exposure and our ability to market both the football season and the draft itself.

Host City: Are you interested in other international sports championships?

Butch Spyridon: Where we have the facility, the answer is absolutely, yes. We can build a case for rugby, for International Champions Cup (ICC), when private promoters bring European teams over her. We hosted an ICC Game last year with Manchester City and Tottenham Hotspur; we are told we will get one next year. Those sorts of things are very important.

One of the most fun events we host is Red Bull Flutag. The concept is they build a runway over water to see who can fly the furthest with homemade flying machines.

Do you see yourself as in competition with other cities or is it useful to get together to share ideas?

Butch Spyridon: I absolutely believe and love learning from what other cities, destinations, countries have done. We can all learn so much from each other, I do believe that, but also believe it is competitive, and we try not to give away all the secrets.

Host City: So how useful would an event like Host City be to you?

Butch Spyridon: Very useful. There are sporting related conferences like that that but there is not an event conference especially that includes international. I think it would be extremely valuable.

Host City: What are the rights holders of major congresses looking for from host cities – what are the most important requirements?

Carola van der Hoeff: If you look across the whole world, bidding cities and countries are so different in terms of what they can offer.

The financial support they get from the city, province or country is an important issue.

The cost of the venue is an important aspect, also the price of general things like food and drink, and travel from the airport to the hotels to downtown.

We also look at safety, especially for our participants.

What is especially important for us is to make sure we have a member association in that country, to make sure we have a connection. Without a member association we will never go to that country.

Host City: That’s very similar to major sports and cultural events, where security and robust backing from the hosting authorities are both crucial.

Carola van der Hoeff: We also realise that in Europe there are some cities that can support financially, while there are others that just don’t have this in place. But that does not necessarily mean we will not decide to go there, because there may be other benefits.

For example, Amsterdam is very attractive for participants – it’s easy to reach. And we know that in Europe we have a higher number of participants – that’s based on historical data. So, it’s not just about finance, but it can play a big role.

Host City: What impact does hosting a major scientific congress have on the city?

Carola van der Hoeff: For the city, it’s like a business. Congress participants bring a lot of money, in terms of hotel stays and dinners.

We have 3,500 participants over four to five days in the city; so that gives a lot of exposure.

We also know that legacy is an important item for associations at the moment: what can we do for the city and the country in the specific sector that we are in, i.e. pharmacy.

We have our World Congress this year in Glasgow. If you look at Glasgow it’s important that local people understand what pharmacists can do for them – not only dispensing medicines but also providing advice.

Host City: How would you describe your experience of working with Glasgow as a host city?

Carola van der Hoeff: For the past couple of years, we have been working with the Glasgow Convention Bureau and the support they have been giving us exceeds all expectations.

Their expertise and professional way of working make it very easy to work in Glasgow and to organise our event.

Host City: How far ahead do you have host cities lined up after Glasgow 2018?

Carola van der Hoeff: We are just deciding now on the host for 2021 and about to open the bid process for 2022. We have a bid document that people can get form us.

But for us, it’s very important that if a city wants to bid for a congress they have to engage with our member organisation in their country. For example, for Glasgow we are working with the Royal Pharmaceutical Society in the UK, in London.

Host City: Do you have any advice for destinations interested in bidding for 2022?

Carola van der Hoeff: The best advice is always to contact the national association to get a bit more knowledge about the congress and to discuss the requirements. Every congress has specific requirements; it’s important to get to know your client.

Host City: It sounds very much like it’s something that develops through dialogue, which is interesting because it’s the new approach that the IOC is taking for the Olympic Games; they are shaping their bidding process as an invitation and a conversation, rather than simply a submission of a bid document.

Carola van der Hoeff: Yes, for me that’s very important too. I think it’s a good way forward, because it is so important to know what the event is about and to be very clear about what you are bidding for.

Carola van der Hoeff is Chief Operating Officer and Congress Director at International Pharmaceutical Federation (FIP), the global federation gathering 140 national associations of pharmacists and pharmaceutical scientists. She is responsible for overseeing the organisation's daily operations and enhancing internal processes to help the non-profit grow and fulfil its mission. Before joining FIP, she worked for more than 16 years as a Professional Congress Organiser.

The FIP World Congress 2018 takes place on 2 to 6 September in Glasgow. 

Carola van der Hoeff is speaking at Host City 2018, the largest meeting of sports, business and cultural events, on 20 to 21 November 2018, also in Glasgow.

I am very excited to be invited to participate in Host City Asia and have the opportunity to share the development of sports in China and Asia with fellow experts and industry peers.

I believe that everyone is very interested in the preparations for the Beijing Olympic Winter Games in 2022. Today, I address the theme of "Past, Present, and Future" to share the preparations for the Beijing Winter Olympics.

Chinese President Xi Jinping attached great importance to the preparatory work for the Beijing Olympic Winter Games and pointed out that it is necessary to adhere to the concept of green Olympics, shared Olympic Games, open Olympics, with honesty, and to strive to hold an exciting, extraordinary, and outstanding Olympic Games.

In 2008, Beijing hosted an unparalleled Olympic Games. In 2022, Beijing will become the first city in the world to host both the Summer Olympics and Winter Olympic Games.

China has had an enduring bond with the ice and snow sports since ancient times. Firstly, I would like to take everyone back to the past and review one of the origins of the earliest ice and snow movements. Let’s look at two ancient paintings. The first one is “Altaian Rock Paintings”. The Altai region is located in the northern part of Xinjiang and is one of the earliest regions where ice and snow come each year. As early as 10,000 years ago, the ancient Altaians recorded their skis on rock. This is the earliest known ski. After research, the history of this rock painting has been dated to 10,000 to 30,000 years ago. It can be regarded as the most direct evidence of the origin of human skiing history.

In addition, the Palace Museum's "Ice Play" is a court painting that represents the history of ice sports in China, from the Qing Dynasty of China more than 300 years ago. From "Ice Play", we can see that each person performs various difficult moves like figure skating. From "Altay Rock Paintings" to "Ice Play", we can see that China had its own ice and snow movements long ago. We have a close relationship with ice and snow sports.

Now Beijing, as the host city for the 2022 Winter Olympics, is making every effort to promote various preparatory work and is striving to organise and host the Beijing Olympic Winter Games. It will showcase the historical and cultural charm of China, the achievements of contemporary construction and development, and show the world an open and confident country image.

Venues and infrastructure construction

In terms of venues and infrastructure construction, the Beijing Winter Olympics upholds the concept of sustainable development and maximises the use of existing venues for the 2008 Olympic Games. The Beijing Winter Olympic Games includes the three competition areas of Beijing, Yanqing and Zhangjiakou.

The Beijing competition area holds all ice events. Except for the construction of a new national speed skating hall, all other projects use existing and transformed venues.

Yanqing Alpine skiing and snowmobile sledding projects have started construction.

The masterplan for the core area of ​​the Zhangjiakou District has been determined. The national winter biathlon circuit and shooting range has started construction. The design for the deepening of the platform for the national ski jump centre has taken shape and the earthwork has been completed. The basic construction of the cross-country ski track has been completed.

The three divisions are being connected by the Beijing-Zhangjiakou high-speed rail with an average speed of 350 km/h, taking only 20 minutes from Beijing to Yanqing and only 30 minutes from Yanqing to Zhangjiakou.

The Beijing Olympic Winter Games Organising Committee is now located in an industrial site in the west of Beijing and has become a successful case of the Olympics promoting sustainable urban development. It has won high praise from the international community.

Promotion and cultural activities

In terms of publicity and promotion and cultural activities, on December 15 last year, the “Winter Dream” logo of the Olympic Winter Games and the Winter Olympics Paralympic Games logo “The Leap” were formally released. It is widely believed at home and abroad that the ideas are novel, rich in meaning and strong in communicating China's style and cultural charm. More than 100 media at home and abroad participated in the launch ceremony and more than 1,500 articles were published around the logos. The Beijing Olympics Organising Committee's logo microblog readership exceeded 8.48 million, and the Weibo topic readership exceeded 330 million.

At the closing ceremony of the PyeongChang Winter Olympic Games on February 25 this year, Beijing took over the Olympic Flag as a host city and presented the world with a wonderful and captivating cultural performance. President Xi Jinping and hundreds of millions of people shared the video with the world. Issued as a sincere invitation to Beijing in 2022, this video was actively watched and discussed by Internet users at home and abroad. Within 24 hours, 720 million views were broadcast on the WeChat social network.

This event also became the most attended performance in the Olympic history. A total of 130 million Internet users sent invitations to the world via the "Winter Olympics, Me and Stars” voice interaction app and the "Winter Olympics Send Invitation" WeChat H5 page to reach the closing ceremony of the PyeongChang Winter Olympics through the Internet.

We are also actively using new media to explore the Winter Olympics network promotion.

A series of micro-videos created by the Beijing Olympic Winter Games Organising Committee has been formally launched under the brand “Winter Premiere”. 11 micro-videos have been released on the official website, microblog platform and related video websites related to the development of the competition area, sports work, market development and cultural events, with cumulative plays of nearly 10 million.

Public participation and Olympic education

While promoting the Beijing Olympic Winter Games with international events and major events, the Beijing Olympic Winter Games Organising Committee also actively works on the goal of “300 million people participating in the ice and snow sports” proposed by General Secretary Xi Jinping.

To promote ice and snow sports in the country and popularise the knowledge of ice and snow sports, we launched the "Share Winter Olympics" action plan jointly with central ministries and commissions such as the Ministry of Education, the State General Administration of Sport, and the Central Committee of the Communist Youth League. The national guidance documents such as educational plans, social civilisation plans, youth plans and image publishing plans have been released to the public one after another. We have vigorously promoted "ice and snow in the campus." As of now, Beijing and Zhangjiakou have named the first batch of 84 primary and secondary snow and ice sports schools, and have held training classes for primary and secondary school ski instructors. Beijing has held two consecutive sessions of middle school students in winter.

The Games held a series of ice and snow popularisation and promotion activities such as the “My Winter Olympic Dream” National English Junior Reporter Competition, which attracted the attention of young people from both places. We also organised a Beijing Winter Olympics delegation composed of Olympic champions, volunteers, small athletes, community sports enthusiasts and other representatives. We have organised Winter Olympics lectures in institutions, enterprises, communities and schools in Beijing, Zhangjiakou, Heilongjiang and other places. In 2017, the number of direct participation of the Youth Exchange Fun Olympics Experience Camp was 16,000.

Two snow and ice photo solicitations for professional photographers attracted nearly a thousand professional photographers to participate, recruiting 11,000 high quality images of ice and snow. In addition, in Beijing last year, 40 city-level ice and snow events were created, and 13 districts have created ice and snow activities with special characteristics. In 2017, 500 million people participated in these ice and snow activities.

In terms of market development work, five companies including Bank of China, Air China, Yili, Anta, and China Unicom have now been identified as official partners, and a trial program for licensed products has been launched. Commemorative stamps have been officially issued, and licensed merchandise sales have enjoyed a good momentum.

The Winter Olympics Beijing Cycle

After the 2018 PyeongChang Winter Olympics concluded perfectly, we officially entered the Winter Olympics “Beijing Cycle”. In the future, the Beijing Olympic Winter Games Organising Committee will strengthen cooperation with all sectors of the society and go all out to do a good job of various tasks.

The first is to systematically plan the construction and operational management of venues, to learn from the relevant experiences of the PyeongChang Winter Olympics and Tokyo Olympic Games, to adjust and optimise in time, to study the use of venues ahead of schedule and to promote sustainable development.

The second is to do a good job of organising the competition, to listen earnestly to the opinions of the International Olympic Committee, the International Paralympic Committee, and the individual sports federations, and learn from the experience of running the host city.

Third, it is necessary to detail the guaranteed service tasks during the competition and carefully prepare and coordinate efforts in areas such as transportation, medical care, accommodation, catering, and security to ensure that the standards of the three competition areas are consistent and linked.

The fourth is to promote foreign exchange and cooperation in an all-round manner, strengthen ties and cooperation with international organisations, snow and ice-sports powerhouses, and the host city of the previous Olympic Winter Games to promote exchanges in humanities, economics and non-governmental sports organisations. Soon, we will create the Beijing Winter Olympics and Winter Paralympic Games mascots and welcome everyone around the world to participate in the design exchange activities.

Fifth, we must plan the sustainable development of the Winter Olympic Games and integrate the concept of sustainable development into all aspects of preparatory work.

There are less than four years to 2022 and I hope that people from all walks of life will care for and support the preparations for the Beijing Olympic Winter Games. The Beijing Olympics Organising Committee looks forward to working together with everyone to create a wonderful and extraordinary event for the world in 2022. Finally, I wish Host City Asia a complete success.

This transcript of Chang Yu’s keynote address at Host City Asia also appears in the Summer issue of Host City magazine

Scotland’s reputation as a global leader for delivering world-class events is stronger than ever following the successful conclusion of the inaugural European Championships that saw the country deliver 11 days of sporting and cultural action with co-hosts Berlin.

For all involved, the European Championships has surpassed expectations and has shown what can be achieved when you are brave, ambitious and innovative.

As a new event there was no manual for how the Championships should be delivered, giving us the opportunity to be bold and find different ways of working; and while there were undoubtable some challenges as we navigated our way down this new path, overall the sector really responded by creating a new delivery model that is causing real disruption within the market.

I believe what has been delivered by co-hosts Glasgow and Berlin, in partnership with the European sports federations and the European Broadcast Union, is a model that is the way forward for sport events in the future.   

With a potential total audience of more than 1.03 billion viewers across the continent, and an even wider audience via multiple digital platforms, the event was shown by more than 40 free-to-air broadcasters across 3000 hours.

Early international TV viewing figures across terrestrial channels were strong across Europe. In Germany and France, more than 3 million viewers tuned in on a single day (Sunday 5^th August) to watch the action.

The quality of sport on offer also showed the calibre of the event. From Adam Peaty beating his own world record in the 100m breaststroke, to Grace Reid’s amazing final dive in the 3m springboard final to snatch gold from teammate Alicia Blagg, through to the emergency of new track stars in Dian Asher-Smith and Jakob Ingebrigtsen, the European Championships produced world-class performances across the board.

This shows that bringing existing individual events together, under one umbrella, and creating a mutually beneficial multi-sport event that is shown across multiple media platforms, you can achieve greater reach and impact than when done on their own. 

Co-hosting the event with Berlin was also something very special and new. Co-hosting of events has rarely been done but again I think it is something we will see more and more of going forward. It is a great opportunity for cities and countries to come together and bid for events that otherwise might not have been possible on their own.

We’ve shown time and time again that Scotland’s events industry has the capacity and capability to deliver innovative events that offer a first-class experience for all involved. I’m proud of what we have delivered as an industry for the European Championships. This was an opportunity to build on the momentum we have created off the back of 2014 while being bold and trying something new. As an industry we have learnt a lot and can now take that forward in the delivery of and bidding for future events, ensuring Scotland continues to raise its game and maintain its reputation as the perfect stage for events.