Host City: The largest meeting of cities and sports, business and cultural events

International Association of Events Hosts incorporated as charity

IAEH members met at SportAccord 2017

The International Association of Event Hosts (IAEH) came together from across the globe for the annual IAEH Forum at SportAccord Convention in Aarhus, Denmark yesterday to discuss and vote on the structure of the organisation.

Representatives from 24 of the 34 member organisations voted on the incorporation of the IAEH as a charity under English law, overseen by the Charities Commission in England. The establishment of a Charitable Incorporated Organisation was unanimously approved.

IAEH founding members Iain Edmondson from London & Partners and Devorah Blumberg from New Zealand Major Events said that the vote is a milestone in the association’s development. 

Edmondson said: "The agreement from members to incorporate the IAEH is a huge step forward for us as an association. It signals that we are globally aligned in our thinking as event hosts. The formalisation of the association provides a platform for growth as the global network for sharing our knowledge".

Blumberg went on to say: "The incorporation of the association will also provide members with an international shared voice for hosts of major events. We invite cities, regions and countries that aren't already involved in the network to join now and enjoy the benefits of working with peers on a global scale.

The membership discussed nine priority areas for knowledge sharing and the calendar of meetings for the period ahead. Of the priority areas for discussion the group identified a clear front runner of interest to event hosts - measuring economic and social benefits. Other subjects which were front of mind for members included attracting visiting tourists and alternative sources of funding. Members will discuss these priority areas in greater depth as part of the IAEH work programme.

Throughout 2017 IAEH members will have four more opportunities to meet ahead of the Annual Forum in 2018 which is usually timed with SportAccord Convention. IAEH members also met at Host City 2016 in Glasgow. Members see these meetings as valuable opportunities for sharing experiences from hosting major events with a focus on overcoming challenges and measuring success.

eventIMPACTS measuring tool enhanced to further benefit events industry

Aerial view of the Cardiff Wales cricket ground during the ICC Champions Trophy cricket match between India and South Africa, with the Millennium Stadium to the rear

Events have the power to inspire and change people’s lives in a number of different ways. They can generate economic growth, international and domestic profile as well as a wide range of social and cultural benefits for their hosts, both through their immediate impact and through any subsequent legacy or long term development.

Measuring and reporting the impact of an event are fundamental when evaluating the success of an event, and is vital for any future planning.

Recognising the importance for the need for a good evaluation tool for the UK events industry, partner organisations worked together to develop eventIMPACTS.

Launched in 2010, the online toolkit comprises of key guidance and good practice principles to help event organisers improve their evaluation of the outcomes – attendance, economic, environmental, social and media impacts - associated with staging sporting and cultural events. It caters for events of all sizes and categorises impacts into groups based on their potential complexity and cost to measure.

eventIMPACTS was created out of the belief that no event should be staged without an accompanying commitment to measure its success against the objectives initially set and since its launch it has proven itself to be a leading resource for the events industry. Through the use of the tool, consistent evaluation methods, measures and impact assessments provide the ability to model event outcomes and make better forecasts, which in turn improve the industry.

However, just like events must evolve and respond to customers’ needs and changes in technology, so too must the way they evaluate them. Recognising this need, eventIMPACTS has further been developed and now includes updated guidelines relating to social and media impacts. The new guidelines now allow organisers to measure how events positively impact peoples’ behaviour and quantify exposure across a range of media platforms.

These additional resources will allow event organisers to measure social impacts in areas of satisfaction, identity and image, participation and volunteering and skills. Advice on how to measure the media impacts has been extended to include volume of coverage, engagement and tone and value.

These improvements mean organisers across the UK are now better equipped to calculate the overall impact of their events and we know they agree. A survey on the new resources has revealed overwhelmingly positive feedback from the events industry. In particular, it was widely agreed that eventIMPACTS provides a clear structure for assessing the benefits from events.

The co-founder of FOCUS Wales Festival, Neal Thompson, said “eventIMPACTS is now easier to use and reveals much more information on the actual overall contribution our events make. It is such an important resource for highlighting how integral events are, both to the economy and society itself in the UK as a whole.”

The positive response from the industry shows the toolkit fulfils a need in the market and is helping ensure event organisers can see if they achieve the level of impact they desire from their event. 

Just as advances in technology will continue to impact on event delivery, so too will it impact what we measure. Going forward, eventIMPACTS will continue to evolve with the changes within the industry, technology and society, to ensure it continues to be a tool that allows best practice.

To see the toolkit and find out more, visit www.eventimpacts.com

UK government helps sports sector go for gold in exporting expertise

Queen Elizabeth Olympic Park (Photo: Host City)

On Thursday 16 March the UK’s sports industry is teaming up with the Department for International Trade (DIT) to take advantage of future global sporting events, taking the success and expertise of the London 2012 Games overseas.

DIT’s annual Global Sports Projects Conference, in London, offers UK companies advice and shared insight into working overseas on sporting projects, and gives tips on best practice, potential pitfalls and the support available.

The UK has long established a worldwide reputation for organising first-class sporting events across the country and overseas. These events have helped to boost economic growth and in 2015, the sport sector contributed £35 billion to the UK economy, increasing by 2.2 per cent since 2014.

International Trade Minister Mark Garnier said: “From Wimbledon to the Grand National, the United Kingdom is renowned for its love of sport and we can use our first-class expertise to help deliver of some of the world’s most exciting major sporting events.

“It’s an open goal for UK companies as there is a global demand for UK goods and services across the sporting world. My department is committed to helping businesses realise their exporting potential and we even want more companies to take full advantage of the opportunities that open up to them.”

The UK has a major sports legacy and the London 2012 Olympic and Paralympic Games is widely recognised as one of the most successful Games in history. By 2020, it’s expected to have contributed between £28 billion and £41 billion to the UK economy.

Since 2012 the UK has successfully staged more than 70 major sporting events including the Glasgow 2014 Commonwealth Games and World Track Championships in 2016. The UK also hosted the most economically successful Rugby World Cup ever in 2015.

Last summer, DIT also directly helped over 40 companies secure business in excess of £150 million for Rio 2016. Looking ahead to future events, the UK has also secured the right to host over 20 Olympic and Paralympic events at European or World level, including 15 World and European Championships.

The Global Sports Projects Conference takes place at Plexal on the Queen Elizabeth Olympic Park where more than 140 businesses are expected to attend to hear about their exporting opportunities.

It’s a day of panel discussions, presentations and networking; with DIT offering specialist advice to helping UK companies export to their respective markets.

Businesses will be given expert help to capitalise on export opportunities for major sporting events like the Japan 2019 Rugby World Cup and the Tokyo 2020 Olympic & Paralympic Games and the growing football sector in China and India.

Spring 2017 - #SAC2017 edition

Glasgow 2018 European Championships signs Gleneagles as Official Supporter

Gleneagles, the world-renowned luxury hotel, has been unveiled as an Official Supporter of the Glasgow 2018 European Championships – an exciting new multi-sport event that will see Gleneagles make golfing history as host of the first ever European Golf Team Championships.

The news comes a week after the announcement of Atos as Glasgow 2018’s first Official Supporter.

To be staged every four years, the European Championships will combine the existing European Championships of Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon. The first edition will be held in 2018 in a unique sporting partnership between Host Cities Glasgow and Berlin.

The European Golf Team Championships is the only new event being staged as part of Glasgow 2018 and will take place at the famous Jack Nicklaus-designed Gleneagles PGA Centenary Course – the same venue that hosted Europe’s memorable victory over the USA in the 2014 Ryder Cup.

The Championships promise to be a game changing moment for golf, with Europe’s elite men and women set to compete together for the first time. It is backed by the European Tour and Ladies European Tour and will include a men’s and women’s event along with a ground-breaking mixed competition.  

Host Venue and Official Supporter Gleneagles is home to some of the best golf facilities in the world including three championship courses and the PGA National Golf Academy. Gleneagles is a former long-standing European Tour and Ladies European Tour venue and has unrivalled experience of hosting international events such as The Ryder Cup.

The European Golf Team Championships will also build on Scotland’s reputation as the perfect stage for major events such as The Open, Scottish Open and Women’s British Open as well as major one-off events like The Ryder Cup and The Solheim Cup.

Aileen Campbell MSP, Scottish Government Minister for Sport, said: “Gleneagles has staged many prestigious golf tournaments through its history and was the home to what many regard as the best Ryder Cup ever in 2014. In 2018 Gleneagles will be the magnificent setting for European Championships and will see elite men and women golfers compete together for the first time. 

“In 2014 the Ryder Cup players spoke about the top class facilities, an enthusiastic and knowledgeable crowd and left with good memories and we know it will be the same for those taking part in the inaugural European Championships in 2018.”

Councillor Frank McAveety, Leader of Glasgow City Council, said: “The European Championships will be a new highlight on the global sporting calendar, set to be played out in front of a potential television audience of up to one billion people.

“Gleneagles is a world leader when it comes to golf and we are delighted that they will play such a crucial role in the delivery of the new European Golf Team Championships, which will be a real first for world sport.

“Glasgow is the gateway to Scotland and partnerships such as this with Gleneagles will help us bring one million more people to the city as part of Glasgow’s Tourism and Visitor Plan to 2023.”

Bernard Murphy, Gleneagles’ Managing Director, said: “We’re proud to be associated with what will be a ground-breaking moment in sporting history. The event will build on Gleneagles’ long history of raising the bar in golf and breaking cultural boundaries in sport – including the first match between British and American professionals in 1921.

“We look forward to continuing that tradition at the European Golf Team Championships, when Europe’s leading men and women compete together for the first time, in what will be a real historic moment for the sport.

“We are therefore delighted to be announced as an Official Supporter of Glasgow 2018, and look forward to delivering an inspiring event that will strengthen Gleneagles’ reputation as one of the foremost golfing venues in the world.”

Attendances across Glasgow 2018 are expected to be in the region of 250,000 with registration for priority access to tickets currently available at www.glasgow2018.com for all sports including golf.

As part of the inaugural European Championships in 2018 around 3,000 athletes will visit Scotland for six events (Aquatics, Cycling, Golf, Gymnastics, Rowing and Triathlon) while a further 1,500 athletes will compete in Berlin as part of the European Athletics Championships.

Sapporo 2017 will provide ‘valuable experience’ for Tokyo 2020

Sapporo 2017 opening ceremony (Image: SAWGOC / Photo Kishmoto)

Yoshiro Mori, president of the Tokyo Organising Committee for the Olympic and Paralympic Games 2020, believes the Sapporo 2017 Asian Winter Games will provide “valuable experience” in the build-up to Tokyo 2020.

The Olympic Council of Asia’s 8th Asian Winter Games opened at the Sapporo Dome in February featuring five sports, 11 disciplines and 64 events at 12 competition venues.

Mori said: “It is a great honour for Japan to be able to host such a prestigious event as the Asian Winter Games for the fourth time. The Tokyo 2020 Organising Committee would like to welcome and wish the best of luck to the athletes from 32 countries and regions who are competing at this birthplace of the Asian Winter Games.

“We would also like to send our best wishes to the organisers who will be able to showcase the best of what Sapporo and Japan have to offer: world-class facilities, a centuries-old culture imbued with a modern and cosmopolitan spirit, as well as a unique Japanese kind of hospitality we call ‘omotenashi’.”

A record 1,200 athletes and 32 National Olympic Committees competed in Sapporo 2017 and Mori added that the logistics behind the Asian Winter Games are important for Tokyo 2020 preparations.

Mori said: “For Tokyo 2020, the Sapporo 2017 Asian Winter Games offers the experts we are engaging in various fields, from transportation to medical services, media operations and venue management, an opportunity to gain valuable experience in advance of the Tokyo 2020 Games.

“For international delegations and sports fans, they also offer a foretaste of the experience that awaits them at the Tokyo 2020 Olympic and Paralympic Games.”

 

Atos confirmed as first Official Supporter of Glasgow 2018 European Championships

Speaking at Host City 2016 (L-R): Marc Webber of audioBoom; Kulveer Ranger of Atos; Itay Ingber of MatchVision; David Grevemberg OBE of the CGF; and Julien Ternisien of the EBU

Atos, a leader in digital transformation, has been confirmed as the first Official Supporter of the Glasgow 2018 European Championships as a Timing, Scoring and Results (TSR) provider.

The announcement follows the highly successful participation of both Atos and Glasgow 2018 in Host City 2016 Conference and Exhibition in November. Glasgow 2018 exhibited at Host City 2016, while Kulveer Ranger, ‎Vice President Strategy & Communications at Atos UK & I spoke on a panel discussion alongside Julian Ternisien, Head of Sports Rights, European Broadcasting Union - the broadcast partner of the European Championships.

Atos Group is also Worldwide Information Technology Partner for the Olympic & Paralympic Games.

Glasgow 2018 is an exciting new multi-sport event that brings together some of Europe’s leading sporting competitions.

Excitement continues to build ahead of Glasgow 2018, which promises to be a new highlight on the global sporting calendar and will build on Scotland’s reputation for delivering world-class sporting and cultural events.

Starting in 2018, the European Championships will be staged every four years and will combine the existing European Championships of Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon with a new Golf team event. The first edition will be held in a unique sporting partnership between Host Cities Glasgow and Berlin.

Atos will provide the Timing, Scoring, Results and TV graphics service for Cycling, Golf, Gymnastics and Triathlon, as well as the TV graphics highlights package for all sports, providing a seamless viewing experience for a potential TV audience of over one billion across Europe.

Aileen Campbell MSP, Scottish Government Minister for Sport, said: “The 2018 European Championships provides Scotland with an exceptional opportunity to build on the success of hosting major events such as the Commonwealth Games and Ryder Cup over recent years. It will help us to further enhance our reputation as a world class venue for international sporting events.”

Councillor Archie Graham OBE, Depute Leader of Glasgow City Council, said: “Glasgow’s sporting reputation has never been higher thanks to our international sporting events programme. The European Championships will see us embark on the next stage of this proud sporting journey in partnership with Europe’s leading sports.

“Atos is a world leader when it comes to providing digital services for major sporting events and has shown time and time again that they can deliver on the global stage.

Their proven experience will put Glasgow 2018 in the best possible position to deliver a truly world-class event for athletes and spectators alike.”

Gavin Thomson, Senior Vice President, Scotland, Ireland and Wales, and Big Data and Security UK&I at Atos said: “We are confident that the Glasgow 2018 European Championships will be a great success. Atos was delighted to play a leading role in Glasgow 2014 - an event seen as one of the best Commonwealth Games ever staged.”

Marta Sanfeliu Ribot, Chief Operating Officer, Major Events, Atos said: “We have delivered innovative IT solutions for the Olympic and Paralympic Games for more than 20 years and once again the digital transformation involved in bringing events like Glasgow 2018 to an increasingly sophisticated worldwide audience is a challenge we relish. Glasgow has an internationally acclaimed reputation for hosting major sporting events and this is another key opportunity to showcase the city, the athletes and the support sponsors involved.”

Scottish Triathlete Marc Austin, who staged a memorable performance at Strathclyde Country Park, during the 2014 Commonwealth Games said: “It is fantastic to see a world-renowned brand like Atos lend their name to the Glasgow 2018 European Championships and it confirms how highly regarded this event will be.

“The feeling of competing in front of a home crowd at the Commonwealth Games is something that will live with me forever and I’ll be working hard to gain that experience again at 2018. The addition of the Triathlon Age Group Championships will create a real carnival atmosphere at Strathclyde Country Park and everyone in the Triathlon community is looking forward to it.”

As part of the inaugural European Championships in 2018 around 3,000 athletes will visit Scotland for six events (Aquatics, Cycling, Golf, Gymnastics, Rowing and Triathlon) while a further 1,500 athletes will compete in Berlin as part of the European Athletics Championships.

The event will build on Glasgow and Scotland’s track record of hosting major international events including the 2014 Commonwealth Games, 2014 Ryder Cup and 2015 World Gymnastics Championships.

 

About the 2018 European Championships

1. The 2018 European Championships will be staged by the European Federations and the Host Cities of Glasgow and Berlin.

2. The Glasgow 2018 event will be held between 2nd and 12th August and the European Athletics Championships will be between 7th and 12th August in Berlin.

3. The European Broadcasting Union (EBU), the umbrella body for Europe free-to-air channels, will be the broadcast partner for the Championships. There is a potential television audience of around 1.03 billion for the event with many more viewers across multiple digital platforms.

4. Around 3,000 athletes will travel to Scotland as part of a total delegation of around 8,500 including officials, media and others. A further 1,500 athletes will compete in Berlin.

5. The European Aquatic Championships will take place at Glasgow's Tollcross International Swimming Centre, with diving taking place at Edinburgh's Royal Commonwealth Pool, synchronised swimming at Scotstoun Sports Campus and open water swimming being staged at Loch Lomond.

6. Four European Cycling Championships will be staged in Glasgow and its metropolitan area. Track, Road, Mountain Bike and BMX will attract 650 of Europe’s top names to the Sir Chris Hoy Velodrome, the Cathkin Braes Mountain Bike Trails, the streets of Glasgow and a new world championship and Olympic standard BMX track to be built in the Knightswood area of the city.

7. The European Golf Team Championships will take place at the Gleneagles PGA Centenary Course in Perth & Kinross.

8. The European Artistic Gymnastics Men’s and Women’s Championships will be staged at The SSE Hydro, the venue for the 2015 FIG World Gymnastics Championships.

9. The European Championships for both Rowing and Triathlon will both be staged at Strathclyde Country Park in North Lanarkshire.

10.Berlin's Olympic Stadium will be the venue for the European Athletics Championships with the road races and race walking events held throughout the city.

 

About Atos

Atos SE (Societas Europaea) is a leader in digital transformation with circa 100,000 employees in 72 countries and pro forma annual revenue of circa EUR 12 billion. Serving a global client base, the Group is the European leader in Big Data, Cybersecurity, Digital Workplace and provides Cloud services, Infrastructure & Data Management, Business & Platform solutions, as well as transactional services through Worldline, the European leader in the payment industry.

With its cutting edge technologies, digital expertise and industry knowledge, the Group supports the digital transformation of its clients across different business sectors: Defence, Financial Services, Health, Manufacturing, Media, Utilities, Public sector, Retail, Telecommunications, and Transportation. The Group is the Worldwide Information Technology Partner for the Olympic & Paralympic Games and is listed on the Euronext Paris market. Atos operates under the brands Atos, Atos Consulting, Atos Worldgrid, Bull, Canopy, Unify and Worldline.

Atos is the worldwide IT partner of the International Olympic Committee and International Paralympic Committee. The global company has provided IT solutions to the Olympic Games since 1992 and to the Paralympic Games since 2002. Atos was a crucial partner in the digital transformation of the Rio 2016 Olympic Games and played a key role in the delivery of the Games Management and Information Systems to the Glasgow 2014 Commonwealth Games.

Triathlon to feature at 2018 European Championships in Glasgow

(Image credit: Glasgow City Council)

Glasgow has signed a formal agreement to stage the 2018 European Triathlon Union (ETU) European Triathlon Championships as part of the inaugural 2018 European Championships.

The ETU event gives the chance for athletes from across a wide range of ages to be part of the 2018 European Championships – a new multi-sport event that brings together some of Europe’s leading sporting competitions.

Approximately 160 triathletes will head to Strathclyde Country Park in North Lanarkshire for three elite events (men’s, women’s and mixed relay) and 1,200 age group participants will also get the opportunity to represent their nation on the same course.

ETU president Renato Bertrandi said: “I am delighted that triathlon has been invited to be part of this new development. Triathlon is no longer a new sport but it is one of the youngest and still growing. We see whole families now attending races and the message from our sport is clear, ‘triathlon is inclusive, triathlon is good, triathlon is a way of life’.

“I was unable to attend the Commonwealth Games in Glasgow but many of my technical officials were there and from their first-hand accounts and from watching the coverage on TV, it is clear that not only were the Games a huge success but also that the city was one of the most welcoming. The athletes enjoyed the atmosphere there and the public were fantastic.

“I am also very pleased that our sport, based upon inclusivity, has traditionally seen Age-Group athletes racing at the same venue for championships and 2018 will be no different with thousands of athletes, from 16 to over 80 years of age, racing the Sprint Distance, making the journey to Scotland and to Glasgow to be part of this great sporting celebration.”

Colin Hartley, Glasgow 2018 Championships director, added: “Glasgow’s sporting reputation has never been higher having delivered some of the world’s most prestigious events in recent years. We are determined to build on that position in 2018 and deliver an outstanding European Championships.

“Triathlon will be at the very heart of the European Championships and we will do all that we can to continue the proud traditions of the sport, elevating the status of European triathletes. At the same time we are looking forward to staging the Age Group Championships, giving people of all ages the chance to represent their country.

“The triathlon course at Strathclyde Country Park proved popular with athletes and spectators alike during the 2014 Commonwealth Games and by working closely with our partners at North Lanarkshire we will ensure it will be even better this time around.”

Scottish triathlete Marc Austin, who staged a memorable race at the 2014 Commonwealth Games Triathlon event, said: “It's fantastic that the European Triathlon Union have signed the Host City agreement with Glasgow 2018. It's certainly going to be one of the biggest triathlon events we've ever seen in Scotland. It's just great to have these big events coming to Scotland.”

To be staged every four years the European Championships will combine the existing European Championships of athletics, aquatics, cycling, gymnastics, rowing and triathlon and a new team golf event. The first edition will be held in the summer of 2018 in a unique sporting partnership between Europe’s leading sports federations, host cities Glasgow and Berlin, and the European Broadcasting Union (EBU).

As part of the inaugural European Championships in 2018 approximately 3,025 athletes will visit Scotland for six events (aquatics, cycling, golf, gymnastics, rowing and triathlon) while a further 1,500 athletes will compete in Berlin as part of the European Athletics Championships.

The event will build on Glasgow and Scotland’s track record of hosting major international events including the 2014 Commonwealth Games, 2014 Ryder Cup and 2015 World Gymnastics Championships.

 

Spring 2017

Glasgow 2018 sports programme ensures Scotland will shine on global stage

The European Championships is being held for the first time in 2018 in a unique partnership between Europe’s leading sports federations, the Host Cities of Glasgow and Berlin and the European Broadcasting Union (EBU). This sporting partnership will create a new event on the world stage elevating the status of European Champions and attracting a potential television audience of up to 1.03 billion across the continent, with a wider audience via digital platforms.

To be staged every four years the European Championships will combine the existing European Championships of Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon with a new Golf team event. Glasgow is Host City for all events with the exception of Athletics, which takes place in Berlin.

Around 3,000 athletes will visit Scotland during the Championships while a further 1,500 athletes will compete in Berlin.

And organisers have today agreed on an 11-day sports programme (2-12 August 2018), with 10 days of television coverage starting on Friday 3 August. The news comes just two months after the EBU confirmed that over 35 of its members, including the BBC, have now signed up to show the first edition of the new multi-sport concept in 2018.

Other EBU members already signed up include VRT (Belgium), HRT (Croatia), DT (Denmark), YLE (Finland), RTE (Ireland), NOS (Netherlands), NRK (Norway), TVP (Poland), SRG SSR (Switzerland), and SVT and TV4 (Sweden). The level of coverage for the inaugural European Championships is also enhanced by a deal with Eurosport.

As part of the confirmed sports programme synchronised swimming will now take place at Scotstoun Sports Campus in Glasgow, allowing the Royal Commonwealth Pool in Edinburgh to focus on delivering a world-class diving competition. The move means both diving and synchronised swimming will benefit from enhanced broadcast coverage.

The 11-day sports programme contains two action packed weekends that will see venues across Glasgow and Scotland come alive as Europe’s finest athletes do battle in a bid to be crowned European champion.

Aileen Campbell, Scottish Government Minister for Sport, said: “The Championships are an excellent platform to showcase to a global audience just how good Scotland is at hosting major events, and the fact we are going to have 11 action packed days of sport only adds to that spectacle.

“We have an outstanding track record of successfully hosting events watched across the world and I’m sure that people across Scotland will welcome athletes and give them an experience that they’ll never forget.”

Councillor Frank McAveety, Leader of Glasgow City Council, said: “Excitement is building ahead of the Glasgow 2018 European Championships, with the final sports programme ensuring that Glasgow will continue to shine on the global stage.

“The fact that the city will be hosting an event watched by a potential television audience of one billion people is a golden opportunity for us. We will use the magical moments that the athletes, our fantastic home crowd and our many visitors will create to showcase everything we have to offer as a visitor destination.”

European Athletics President Svein Arne Hansen, co-chair of the European Championships Board, said: “The European Sports Federation members of the 2018 Board are fully supportive of having an overall programme that will deliver a schedule packed with exciting finals and gold-medal moments for television. We all believe in the power of aggregation and the benefits for our sports that come from bringing our championships together in this exciting new event.”

Fellow co-chair Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics), said: “The sports programme in Glasgow will start with a number of qualifying rounds on Thursday 2 August before a packed weekend of sport on television starting on Friday 3 August. This optimised 10-day television program will create a fantastic viewing experience with audiences able to follow finals in multiple sports across the day and evening, with great storytelling opportunities for broadcasters. Indeed, it will intensify even further the power of aggregation that this European Championships provides.”

Stefan Kuerten, Director of Eurovision Services and Sports Rights, said: “We are very happy with this exciting 10-day television schedule for the 2018 European Championships. In a multi-sport event, you can choose between the different sports and the opportunity to follow your national athletes across a variety of sport.

“Television and radio channels will be able to switch from one highly attractive sport to another without interrupting their program and digital platforms will propose a large choice of content which will accommodate all viewers. Furthermore, it creates a close synergy between Glasgow and Berlin, with broadcasters able to crisscross between events in both cities as they follow their respective national medal hopes.

Glasgow 2018 will build on Scotland’s track record of hosting major international events including the 2014 Commonwealth Games, 2014 Ryder Cup and 2015 World Gymnastics Championships.

Download the programme for Glasgow 2018 here: DOWNLOAD PROGRAMME

Visit www.glasgow2018.com for further information on the Glasgow 2018 European Championships and to register for priority access to tickets, which go on sale this summer. 

[Source: EventScotland]

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